Bill McCloskey is the founder of Only Influencers and eDataSource.

Nothing Happens Until You Have an Email Address

Nothing Happens Until You Have an Email Address

Vendors that focus on the acquisition of email addresses have been shamed for too long. Admittedly, the email acquisition space is rife with vendors of ill repute, and plenty of people have lined their pockets with the money of marketers hoping for a quick way to grow their prospect databases. This does not mean, however, that ALL acquisition vendors or all email acquisition practices are bad!

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Meet the Influencers: Dela Quist

Dela Quist is the Founder of Alchemy Worx 1. How did you get started in Email Marketing? Before becoming involved in the digital world my background was in publishing and advertising. In other words, using content to provide marketers with an opportunity to showcase their products and services to our...
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7 Reminders for Holiday Sending

7 Reminders for Holiday Sending

It’s holiday email season! Right about now is when I start having a hard time managing my personal email – there are quite a few brands in my inbox and while I really do want email from the companies I enjoy, the volume is at times unmanageable and causes me frustration. I know my family and friends feel the same way. How can marketers make sure they are maintaining their brand reputation and inbox placement, while at the same time sending what’s needed to help companies reach their holiday goals? Here are some reminders on how to send smart email and maintain a good sending reputation that will carry you into the New Year.

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Spamtraps need to be Retired

Spamtraps need to be Retired

Spamtraps are considered by many as the gold standard in proving that someone is a spammer. Secret emails/honeypots/blackholes are the canary in the email coal mine- heretofore absolute proof that you’re a bad actor in the war against spam. We’ve all been taught to believe that spam traps can only end up on your list if you’re mailing old/dead addresses and/or purchasing lists.

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Bill McCloskey
There is far more breadth and depth to spamtrap use than this post suggests. Are there issues with some companies and uses? Sure t... Read More
Friday, 17 October 2014 00:56
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Integrating New Email Addresses into Your Database

Integrating New Email Addresses into Your Database

There may come a time in your career as an email marketer where you’ll be presented with a (legitimate) list that you need to integrate into your database; for example, your company could make an acquisition or you could be taking over marketing activities from another business unit. FierceMarkets has had a flurry of these kind of activities in the last 18 months, and we’ve developed a plan that has been successful so far. I’ll share the main points here to help with any integrations you may face.

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Email Marketers Don't Actually Care About Privacy and Permission - Here's Why

Email Marketers Don't Actually Care About Privacy and Permission - Here's Why

"The point I would like to make is that there is a double standard being applied to the email channel and bizarrely this double standard is often welcomed by the email industry. We never seem happier than when someone else moves the goal posts or makes our lives difficult. We seem to think that overcoming obstacles both real and perceived (e.g. being blocked by blacklists creating email addresses out of common misspellings of email address and then blocking you when a clumsy consumer mistypes on registration, Gmail constantly changing the rules) are evidence of how committed we are to permission and privacy. They do not."

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Meet the Influencers: Loren McDonald

Editors Note: Today we start a new series of blog posts to introduce and interview the amazing members of Only Influencers. We  start with Loren McDonald, someone I've known for as long as I've been in the industry. 1. How Did you Get Started in Email Marketing I was first...
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Inactive Lists Don’t Always Equal Holiday Cheer!

Inactive Lists Don’t Always Equal Holiday Cheer!

The demands and expectations to boost sales during the holiday season are inevitable. Whether your business is retail, publishing, media, entertainment or any online marketing effort involving targeting and sending email, this year’s sales goals are likely higher than last holiday season. As email marketers, we all face the same pressure from our organizations to send more email and drive more traffic.

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Everything you Know about Relevancy is Wrong!

Everything you Know about Relevancy is Wrong!

"One of the joys in being a digital/email marketer is that you don’t have to rely on opinion. You can simply run some numbers and decide for yourself."

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Bill McCloskey
Reading this I would have to believe that you aren't having any delivery issues. Clearly you've got it nailed. Unless it's not qui... Read More
Friday, 22 August 2014 01:21
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Engagement Levels of Email Acquisition Sources

Engagement Levels of Email Acquisition Sources

There are dozens of sources, methods, and tactics to grow your email subscriber list, and we all know that not all of them are equally effective. Marketers have vague notions that organic list growth is best and paid acquisition of sources may yield lower quality subscribers, but there is little data available that gets at the validity of that assumption. I pulled some data from my own subscriber list to help throw some hard data into the mix.

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Bill McCloskey
Thanks for sharing Lindsey. How long do you keep subscribers on your list if they don't open?
Wednesday, 23 July 2014 17:48
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How to Hire an Email Agency

How to Hire an Email Agency

It may seem self-serving for the long time CEO of an email agency to write about how to hire an agency. I certainly recognize that I am biased, but so is everyone. I will be as candid as possible. I also think that having worked for one for the world’s largest agency holding companies (NYSE:OMC — 75,000 employees, $16B annual revenue) for the last 14 years I have an uncommon perspective in the email space.

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Why CASL is Bad Law

Why CASL is Bad Law

"While CASL seems well intended (What? You like spam so much that you won’t try to stop it? You must be a spammer!!!!) it’s a lousy piece of legislation. It’s akin to trying to kill a fly with a hammer. CASL is bad legislation for three simple reasons –"

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Six Tips for Effective B2B Email Marketing

Six Tips for Effective B2B Email Marketing

For many of us in the email marketing profession, customer interaction equals B2C. Tens of billions of marketing emails are sent every day – to consumers. “Buy This!” “Check Out This Incredible Offer!” “Download the Last XYZ You’ll Ever Need!” … the thrust of most email campaigns is planned, designed, targeted, segmented, analyzed, measured, filtered, and executed with one purpose: drive consumers to a website and convince them to take action. So goes the eCommerce engine. And it works.

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9 B2B Email Content Strategies

9 B2B Email Content Strategies

"When it comes to B2B email strategies, here’s 9 things that B2B marketers need to consider when preparing content for their campaigns."

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Only Influencers Explained (along with some history of email marketing)

Only Influencers Explained (along with some history of email marketing)

"11 years ago, back in 2003, I founded a company called eDataSource, the world's first email intelligence company. As a result of the data eDS was collecting, I was able to clearly demonstrate, for the first time, the power of email to drive large spikes in traffic, across the board, and from an independent, 3rd party perspective. To say my jaw dropped open is an understatement."

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Email acquisition Principles for CRM Success

Email acquisition Principles for CRM Success

"While mailing subscribers is indisputably important, there are several reasons why the importance of capturing email addresses has nothing to do with sending your new subscribers another email. And how you obtain those addresses has become critical."

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Converting Web Visitors into Subscribers

Converting Web Visitors into Subscribers

"At FierceMarkets, a digital B2B publishing company, anywhere from 30%-80% of our email newsletter list growth comes from converting web visitors into subscribers. In this article, I’ll share what’s working for us, and hopefully you’ll be able to apply it to your organization."

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Bill McCloskey
Thanks for sharing Lindsey. I noticed that you are validating the syntax of an email address as it is entered, but not the usernam... Read More
Thursday, 19 June 2014 16:30
Bill Kaplan
Great overview, Lindsey. However, there is one critical element missing from this puzzle: hygiening, correcting, and validating y... Read More
Thursday, 19 June 2014 17:27
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Acquisition Email Marketing Tips from the Trenches at MarketingProfs

Acquisition Email Marketing Tips from the Trenches at MarketingProfs

"MarketingProfs started in 2001 and built up entirely organically a list of mailable email addresses that stands at over 300,000 today. In 2013, we deployed over 10 million such acquisition emails. So, having seen literally hundreds of advertisers trying thousands of offers has given us a great portal into what works in B2B email marketing."

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Mining for Gold: The Most Valuable Data Sources for the Email Marketer in Order of Importance

Mining for Gold: The Most Valuable Data Sources for the Email Marketer in Order of Importance

"the single most important piece of data for a successful email program is the email address. You may think, "Hey Bob, thanks for that blinding glimpse into the obvious." The truth is, this is a piece of data that if often beyond the control of the email team to actually gather, as this is usually a function of the web team. "

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Pulling the Trigger: Automation alone isn’t enough to drive results.

Pulling the Trigger: Automation alone isn’t enough to drive results.

"With leading marketing technologies already established and new technologies emerging on a seemingly daily basis, marketers are faced with making decisions about how to optimize and deliver results with their technologies of choice."

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