Bill McCloskey is the founder of Only Influencers and eDataSource.

LiveIntentional: The IAB LEANS in on Ad Blocking

LiveIntentional: The IAB LEANS in on Ad Blocking

The Interactive Advertising Bureau has declared “mea culpa” in regards to ad-blocking and has vowed to fix the problem with a new acronym: L.E.A.N. (Light, Encrypted, Ad choice supported, Non-invasive ads)

This week, we dive deep into how these new principles represent a solution that can work for everyone – publishers, marketers and consumers – without having to all-or-nothing solutions like ad blockers or paywalls. Mom would be so proud.

Continue reading
  1207 Hits
  0 Comments

How to Hire a Great Email Marketer

How to Hire a Great Email Marketer

One question I continually hear from prospects is “we’re looking to hire someone for an email role…but we’re not sure what to look for.”

I’ve had the great fortune of working with some wonderful email marketers. They have delivered incredible value for our brands and have grown into leaders of some excellent email marketing programs. I’ve also worked with a few folks who may have been better off in a different line of work. Luckily, the “n” on this group is much smaller than that first group!

Continue reading
  3755 Hits
  0 Comments

Friday Pitch: Threads by SendGrid

Friday Pitch: Threads by SendGrid

Hey everyone, Greetings from your friends at SendGrid!

We’re proud to announce Threads by SendGrid: bringing triggered, one-to-one communication within reach.

Continue reading
  2429 Hits
  0 Comments

LiveIntentional Weekly: Tales from the Digital Crypt

LiveIntentional Weekly: Tales from the Digital Crypt

With Halloween come and gone, Only Influencer¹s partner LiveIntent is bringing you 3 terrifying tales based on the scariest trends in digital marketing: Ad Fraud, Viewability and Zombie Cookies.

Continue reading
  2004 Hits
  0 Comments

Meet the Influencers: David Baker

Meet the Influencers: David Baker

How did you get started in Email Marketing?

My career has been a series of phases. Early in my career I was all about direct marketing and eLearning. The eLearning side really shaped a lot of my thinking around how people learn, connect and how content can play a role in that. I worked at Franklin Covey during the emergence of the Palm Pilot and online calendaring days, and the transition of ecommerce and online. Imagine taking thousands of hours of offline content and trying to port to self paced courseware.

Continue reading
  2658 Hits
  0 Comments

LiveIntentional Weekly: Back to the Future of the Cookie

LiveIntentional Weekly: Back to the Future of the Cookie

Last week, the world celebrated Back to the Future Day, the day in the future that Marty and Doc travel to in Back to the Future II. To honor this day, Only Influencer's partner LiveIntent built their own flux capacitor and went back in time to 1995 to report on the biggest news in digital marketing from 20 years ago.

Continue reading
  1231 Hits
  0 Comments

Friday Pitch: Instant Preview and Checklist from Litmus

Friday Pitch: Instant Preview and Checklist from Litmus

Greetings from the folks at Litmus!

We're thrilled to announce the release ofInstant Previews and Checklist.

Continue reading
  2143 Hits
  0 Comments

Friday Pitch: Alchemy Worx New Seasonal Case Study

Friday Pitch: Alchemy Worx New Seasonal Case Study

I would like to announce the launch of a new seasonal case study by Alchemy Worx and promote our new “off the shelf” automated campaigns aimed at anyone who would like to implement a seasonal campaign, but is short on either inspiration, resource or constrained by internal lead times.

Continue reading
  1999 Hits
  0 Comments

Friday Pitch: Maropost Leads

Friday Pitch: Maropost Leads

All right, Influencers...here we go. From the great minds at Maropost!

This week, Facebook released lead ads, allowing advertisers to add users to their email database with only two clicks. Maropost is one of six companies in the world who were part of the initial integration launch - we're calling our integration Maropost Leads. 

Continue reading
  3059 Hits
  0 Comments

LiveIntentional Weekly: How to Survive the Ad-Block Apocalypse

LiveIntentional Weekly: How to Survive the Ad-Block Apocalypse

With the use of ad blocking software increasing to over 41% in the past year alone and several ad-blocking apps appearing in the top 10 within the Apple Store, the digital world has officially pressed the “Panic!” button on ad blocking.

This week, Only Influencer’s partner LiveIntent outlines how you can survive the ad block apocalypse without having to resort to cannibalism. (Unless that’s your thing. No judgement.)

Continue reading
  2943 Hits
  0 Comments

Friday Pitch Day Winner: Wylei's A/B testing Product

Friday Pitch Day Winner: Wylei's A/B testing Product

Good morning, everyone. Very excited to introduce Wylei's core machine learning-driven A/B testing product to the group. Would love to connect off list with anyone who has any feedback or wants to learn more.

Continue reading
  3506 Hits
  0 Comments

How to Change ESP's, Part 2

How to Change ESP's, Part 2

Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part II of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who was heavily involved in managing one ESP change and lightly involved in another.

Continue reading
  2447 Hits
  0 Comments

What Constitutes Good Multi-channel Communication

What Constitutes Good Multi-channel Communication

Someone just asked me which companies I think are leading the way with multi-channel communications at present. Which I think is an interesting question and quite difficult to answer without being subjective. It also begs the question what constitutes good multi-channel communication?

Continue reading
  2860 Hits
  0 Comments

LiveIntentional Weekly: What’s a ‘Walled Garden’?

LiveIntentional Weekly: What’s a ‘Walled Garden’?

Verizon, in an effort to better position itself against fellow ad tech giants Facebook and Google, is reportedly taking The Donald approach to its data and building a HUGE wall around it, creating what is commonly referred to in the industry as a “Walled Garden.”

Continue reading
  1459 Hits
  0 Comments

How to Change ESP's Part 1

How to Change ESP's Part 1
Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part I of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer...
Continue reading
  4282 Hits
  0 Comments

LiveIntentional Weekly: 2015 Holiday Retail Preview

LiveIntentional Weekly: 2015 Holiday Retail Preview

It’s the official end to summer and retailers and hard-core shoppers everywhere are already digging in to prepare for the 2015 Black Friday and Cyber Monday weekend, so we’re going to pretend September and October don’t exist and dive right into our special Holiday 2015 Preview.

This week, we’re highlighting the hottest tech and trends that you need to know about to deliver on the biggest shopping weekend of the year.

Continue reading
  1438 Hits
  0 Comments

The Robots Are Coming: Drip Marketing at it's Worst

The Robots Are Coming: Drip Marketing at it's Worst

I say automation, you think robotic, right?

No wonder. Experienced marketers and consumers alike receive corporate-heavy copy in their messages nowadays. Dry, humorless, stiff, computerized. Or the pendulum swings the other way with over-the-top witticisms and personality that tries too hard. Canned humor gets nowhere.

To strike a balance between robotic and over-friendly in your drip marketing campaigns is difficult, especially trying to let your usual brand voice have a weigh in, too. It isn’t impossible, though.

There are a few strategies that will help you craft conversational, concise copy that doesn’t sound like it came from a machine.

Continue reading
  3129 Hits
  0 Comments

What Your Drip Messages Are Missing (You Might Be Surprised)

What Your Drip Messages Are Missing (You Might Be Surprised)

In a past Only Influencers article Automated Marketing: Drip vs. Nurture, the author argues that there are drip campaigns and there are nurture campaigns.

I wouldn’t necessarily argue that point, but I would take a different perspective.

Continue reading
  2852 Hits
  0 Comments

LiveIntentional Weekly: Googling ‘Alphabet'

LiveIntentional Weekly: Googling ‘Alphabet'

Google recently shocked the tech community – and much of the world – by announcing that it was giving birth to a new parent holding company called ‘Alphabet’.

This week, Only Influencer’s partner LiveIntent explains why Google is making these changes, how the Phoenicians feel about it, and explain how this affects you – the digital marketers and/or cats that watch/walk-across-the-keyboard-and-inadvertently-hit-play every week.

Continue reading
  1899 Hits
  0 Comments

Specific Strategies to Use in Your Drip Marketing Campaigns

Specific Strategies to Use in Your Drip Marketing Campaigns

There are a lot of opinions flying around about drip marketing campaigns. Some people love it, some people hate it, and some people don’t know how to use it well.

Continue reading
  2553 Hits
  0 Comments
Supercharge Your Email Marketing Programs

Stay On Top of Your Game

The Free OI Newsletter Delivered to your Inbox Each Week

Subscribe to Get:

  • Cutting-Edge Email Marketing Tips and Tricks
  • Product Reviews
  • The Latest Email Marketing Jobs
  • Industry News