Bill McCloskey is the founder of Only Influencers and eDataSource.

LiveIntentional Weekly: 2015 Holiday Retail Preview

LiveIntentional Weekly: 2015 Holiday Retail Preview

It’s the official end to summer and retailers and hard-core shoppers everywhere are already digging in to prepare for the 2015 Black Friday and Cyber Monday weekend, so we’re going to pretend September and October don’t exist and dive right into our special Holiday 2015 Preview.

This week, we’re highlighting the hottest tech and trends that you need to know about to deliver on the biggest shopping weekend of the year.

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The Robots Are Coming: Drip Marketing at it's Worst

The Robots Are Coming: Drip Marketing at it's Worst

I say automation, you think robotic, right?

No wonder. Experienced marketers and consumers alike receive corporate-heavy copy in their messages nowadays. Dry, humorless, stiff, computerized. Or the pendulum swings the other way with over-the-top witticisms and personality that tries too hard. Canned humor gets nowhere.

To strike a balance between robotic and over-friendly in your drip marketing campaigns is difficult, especially trying to let your usual brand voice have a weigh in, too. It isn’t impossible, though.

There are a few strategies that will help you craft conversational, concise copy that doesn’t sound like it came from a machine.

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What Your Drip Messages Are Missing (You Might Be Surprised)

What Your Drip Messages Are Missing (You Might Be Surprised)

In a past Only Influencers article Automated Marketing: Drip vs. Nurture, the author argues that there are drip campaigns and there are nurture campaigns.

I wouldn’t necessarily argue that point, but I would take a different perspective.

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LiveIntentional Weekly: Googling ‘Alphabet'

LiveIntentional Weekly: Googling ‘Alphabet'

Google recently shocked the tech community – and much of the world – by announcing that it was giving birth to a new parent holding company called ‘Alphabet’.

This week, Only Influencer’s partner LiveIntent explains why Google is making these changes, how the Phoenicians feel about it, and explain how this affects you – the digital marketers and/or cats that watch/walk-across-the-keyboard-and-inadvertently-hit-play every week.

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Specific Strategies to Use in Your Drip Marketing Campaigns

Specific Strategies to Use in Your Drip Marketing Campaigns

There are a lot of opinions flying around about drip marketing campaigns. Some people love it, some people hate it, and some people don’t know how to use it well.

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Friday Pitch Day: dotmailer Channel Extension Feature

Friday Pitch Day: dotmailer Channel Extension Feature

Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.

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Friday Pitch Day: Retake Control of Driving Your Site Traffic

Friday Pitch Day: Retake Control of Driving Your Site Traffic

If you’re a marketer heavily dependent on display ads for revenue, site traffic isn’t just important – it’s everything. Many companies today rely heavily on social media to drive that traffic, and if that’s you, we ask: 

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LiveIntentional Weekly: Keeping Track of “Do-Not-Track"

LiveIntentional Weekly: Keeping Track of “Do-Not-Track"

A recent poll from the Reuters Institute for the Study of Journalism found that 47% of people polled in the U.S. and 39% in the U.K. said that they run ad blockers – and now, recent proposals look to compound this problem by setting stricter standards around “Do-Not-Track” that will employ ad blockers as reinforcement.

This week, Only Influencer’s partner LiveIntent takesa look at these changes and how publishers can combat what might be the single greatest threat to publisher revenue since… well, the Internet.

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The Ultimate Christmas Campaign Planning Calendar 2015

The Ultimate Christmas Campaign Planning Calendar 2015

If you haven’t started your U.S. holiday campaign planning, it’s time to get cracking. To help you move things along, I’ve outlined the major online selling opportunities and created a handy calendar to help you get organized for the busy season. There are 14 important dates to build campaigns around.

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Who Should Email Marketers Follow on Twitter?

Who Should Email Marketers Follow on Twitter?

The Following is a list of the Top Twitter Handles that every Email Marketer should follow.

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Email Industry Terms and Acronyms

Email Industry Terms and Acronyms

A Glossary of Email Marketing Terms and Abbreviations

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2014 Email Marketers Salary Guide

2014 Email Marketers Salary Guide

Are you making what you should? Download the 2014 Email Marketers Salary Guide

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Email Marketing Newsletters, Blogs, Organizations and Conferences

Email Marketing Newsletters, Blogs, Organizations and Conferences

Links to "Must Read" blogs, organaizations, and newsletters for Email Marketing Professionals

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LiveIntentional Weekly: Why Everyone Needs ESP

LiveIntentional Weekly: Why Everyone Needs ESP

This week, Only Influencer’s partner LiveIntent explains how email marketing has been re-invigorated by advances in ESP technology and how a solid email program can lead to polygamy in the woods of Vermont with Wilford Brimley and the ghost of Bruce Willis…metaphorically speaking…

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Is Demographic-Marketing Dead?

Is Demographic-Marketing Dead?

Article by Tracey Gordon, VP Client Services, and Paul Gordon, co-founder, Bubblebox.

The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had joined the great race to target, capture and retain their piece of the “the selfie generation,” while swiftly pushing the parent demographic—the boomers— under the rug. I thought it might be interesting to write something to counter all of this millennial fervor—a think piece on how to engage the oft-ignored “boomer consumer.” But the more I read about demographic marketing, the more conflicting the findings seemed to be, and the more I realized that there really isn’t a consensus definition of any generation in our modern times. So I got to thinking: is demographic marketing dead?

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Friday Pitch Winner: dotmailer

Friday Pitch Winner: dotmailer

For Pitch Friday, I'd like to let you know about the awesome new scripting capability we've added to dotmailer. Not for general release until next Wednesday (August 5th) but as you lot are so lovely… here’s preview of what’s to come.

We’ve, for some time now, allowed users to store information about purchase history, web viewing history, social profiles… against contact records in dotmailer; that’s been great for segmentation – but now we’ve got that into the email / landing page content… and then some.

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Unboxing Email on Acid

Unboxing Email on Acid

Today we are going to unbox the email technology company that, without a doubt, has the coolest name: Email On Acid.

Founded by web programmer John Thies and designer Michelle Klann in 2009, Email On Acid (based in Denver) is primarlily an email visualation tool but also has analytics capability and provides tools to increase inbox delivery and help blocked images render properly in the email client. 

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Unboxing: Touchstone from AlchemyWorx

Unboxing: Touchstone from AlchemyWorx

Welcome to a new series from Only Influencers called "Unboxing: Email". Each "Unboxing" article will examine the latest Email Innovations, and walk you through each tool from login to results. 

We kick off the series this week with a deep dive into AlchemyWorx's Touchstone product which is subtitled "Subject Line Gold". Touchstone, as the subtitle suggests, is an A/B Subject Line Testing tool.

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Friday Pitch Day Winner: Lift Science Launches

Friday Pitch Day Winner: Lift Science Launches

Greetings Influencers! I’m incredibly excited to announce my return to the Influencers, and the industry at large with the launch of Lift Science, an agency focusing on digital marketing strategy, analytics and tech integrations.

Our goal is to make data science more fun and approachable, and to help brands build truly groundbreaking, next-generation integrated marketing automation solutions on top of their digital infrastructure. There have never been more powerful tools or computational power available to marketers than we have today, but there’s a huge gap in the industry when it comes to connecting these incredible solutions in a seamless manner to effectively use their advanced features. If you’re looking to connect your company’s product recommendation engine or offer decisioning system to send real time messages through your ESP, we can help.

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Calculating the Optimal Emotional Language for Email Success

Calculating the Optimal Emotional Language for Email Success

"The reaction to, and response of, an email message has the same power to conjure up an emotional response as does the spoken word, and the response or behavior we influence is the action, or lack-there-of, seen in our customers. But how do you know what to say to create this emotional reaction, specifically in your email marketing communications?"

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