Bill McCloskey is the founder of Only Influencers and eDataSource.

SPECIAL REPORT: Recap of the 2017 Las Vegas Email Innovations Summit

SPECIAL REPORT: Recap of the 2017 Las Vegas Email Innovations Summit
  Last month Only Influencers and Rising Media produced the 3rd Email Innovations Summit, our second one in Las Vegas. It was an incredible gathering of email marketers from around the world at what is becoming the email marketing industry’s family reunion. As the first conference for email marketers that’s...
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Latest Email Innovations: May 2017

Latest Email Innovations: May 2017

Every Friday, the OI Membership gets to pitch the community on their latest and greatest innovations. Here is the latest set of innovations: 

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David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

Talk of Artificial Intelligence (AI) is everywhere, and not only in Silicon Valley. It’s impossible to avoid news stories of how AI will change entire industries (and potentially leave many of us unemployed in the process).

The most visible of these industries is transportation, where you can already see self-driving cars being tested (at least in California) and brands like Tesla have already included some self-driving functionality in their production models.

There is also talk in marketing circles about how AI is already impacting our efforts. For the most part, however, we’ve found this to be wishful thinking. Don’t get us wrong—AI will indeed come to marketing and will have a big impact. But today’s hype is mostly that, as very few marketers are set up to take advantage of AI. We are, unfortunately, still in a world where consumers feel they get too much email and marketers feel like few, if any, of their messages are read.

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Special Email Innovations Summit Preview

Special Email Innovations Summit Preview

The Email Innovations Summit is just weeks away. And this year we've been able to assemble a world class lineup of speakers to take your email marketing career to the next level. Here is just a small sample of this year’s incredible list of instructors and speakers. Register Early to Save and use the promo Code "ONLY" to get a additional discount just for readers of the OI newsletter

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Special: The 2017 Email Innovations Summit Agenda!

Special: The 2017 Email Innovations Summit Agenda!

I’m thrilled to announce the 2017 lineup for the Email Innovations Summit, to be held in Las Vegas on April 19-21st, including a very exciting half day workshop on the final day:

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Unboxing eDataSource: The Tool that Started it All

Last week I had a rare experience of a lifetime: seeing the evolution of an idea I had in my garage 13 years ago fully transformed into a powerful marketing tool used around the world. And for me it was an incredibly humbling experience. Let me explain: 

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Your Email Marketing Plan For The Holidays

Your Email Marketing Plan For The Holidays

(The following is the executive summary of a new report: "2016 Holiday Email Marketing Report" from Mailcharts. Download the full report here.)

Email marketing is crucial to your holiday success. Online sales reached $89.01 billion in Q4 2015 with email marketing driving 20% of that revenue. Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase in email volume during Q4 2016. Do you have a solid plan for the most important time of the year? Here’s our view on exactly what you should do. Let’s go!

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LiveInterview: Liam Doyle, Salesforce Marketing Cloud

LiveInterview: Liam Doyle, Salesforce Marketing Cloud

The concept of “Identity” is having an identity crisis. While there has never been more data available for reaching and leveraging customers, there is a lack of resolution, both conceptually and practically, around the industry as to what it really means.

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LiveIntentional Weekly: What’s Audience Extension?

LiveIntentional Weekly: What’s Audience Extension?
  Despite the seemingly infinite real estate of the Internet, realistically, there is only a certain amount of inventory any individual publisher is going to have to sell that’s actually worth anything. So what’s the best way for publishers to provide more impressions without having to create new content or...
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LiveIntentional Weekly: How Verizon’s Acquisition of Yahoo! Impacts Google and Facebook

LiveIntentional Weekly: How Verizon’s Acquisition of Yahoo! Impacts Google and Facebook
After a long rumored courtship, Verizon finally pulled the trigger, acquiring Yahoo! for the sum of $4.8 billion dollars, raising questions about whether this move would put the massive telecom company in a position to turn Google and Facebook¹s digital media duopoly into a triopoly (which, we’ve just recently learned,is...
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Amy Mullen: Best Practices for Abandoned Cart Emails

Amy Mullen: Best Practices for Abandoned Cart Emails

68% of online shoppers abandon their carts. Sad, right? All those lonely, forgotten products… not to mention all that potential revenue your business is missing out on. For retailers, that comes out to $18 billion annually.

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OI Turns 6: A Year End Review and Where We are Headed in 2017

OI Turns 6: A Year End Review and Where We are Headed in 2017

It is that time of year again. The week before the Labor Day weekend when Email Marketers are away on vacation, clinging to their last grasp of summer, and all my blog writers are laying on the beach sipping My Ties. So every year, it is my turn to take the blogger reins and talk about my thoughts and dreams about where Only Influencers is headed next year.

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The Friday Pitches: August Edition

The Friday Pitches: August Edition

Every Friday the members of Only Influencers get to pitch their new products and services. Here is a sample from the last month.

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LiveIntentional Weekly: The LiveIntent Integration with LiveRamp

LiveIntentional Weekly: The LiveIntent Integration with LiveRamp

Ever wish your cookies were actually people?

Not the yum-yum type cookies, but the cookies that you use to identify and target consumers across different channels like Third Party Web Sites, Search, and Social Networks.

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LiveIntentional Weekly: What Google’s ‘My Activities’ Page Means for Brands

LiveIntentional Weekly: What Google’s ‘My Activities’ Page Means
for Brands

Lost in all the hullaballoo in recent weeks over Pokémon Go was the news that Google recently made available a ‘My Activity’ page, which makes it possible for people to see all the information Google has related to their user login.

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Kristy LaPlante: Who’s the real winner: Pokémon, or Email?

Kristy LaPlante: Who’s the real winner: Pokémon, or Email?

By now, you’ve played Pokémon Go. And if you haven’t, you’ve witnessed someone who is playing it.

Welcome to the world of mainstream augmented reality. Before we dig deeper into the implications of Pokémon Go to Email Marketing – and yes, there are several – let’s begin with a complete understanding of what augmented reality is and how it came to be.

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Email Can Help Make Pokemon Go a Long Term Success

Email Can Help Make Pokemon Go a Long Term Success

Pokemon Go became the top downloaded and top grossing app when it was released three weeks ago. It already has more Daily Active Users (DAUs) than Twitter, and there’s probably much more to come —Niantic, the developer, has hinted at features that will involve bricks-and-mortar stores and may drive even more usage. In short, Pokemon Go is a massive hit.

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Ellen Watkins: 3 Life Changing Results from Writing for the OI Blog

Ellen Watkins: 3 Life Changing Results from Writing for the OI Blog

The simple email announcement came across my desk. All kinds of thoughts raced through my head and I considered all aspects of it in a matter of seconds. Do it! Don’t do it. Ack! Reach out and try. Move beyond your cube walls. This is an example of what you’ve been looking to do. What happens if peers and current leadership find out? What will it bring? What will it hurt? You’re not good enough. You are good enough. What will you say? You’ll figure it out somehow. And, in a split second I made a gut-decision and said yes to being one of the first contributors to the OI blog.

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A Tale of Two Emails (and a Call to Arms)

A Tale of Two Emails (and a Call to Arms)

I recently signed up for two very different email lists, Pottery Barn and Chubbies. Why on earth would I add more email to my already exploding inbox? In the case of Pottery Barn, it’s because I want some new towels for my guest bathroom and I was hunting for a discount code. In the case of Chubbies, it’s because I heard from a co-worker that their emails were hilarious, and I wanted to see them for myself.

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LiveIntentional Weekly: How to be the ‘Jon Snow’ of Marketers

LiveIntentional Weekly: How to be the ‘Jon Snow’ of Marketers

The Relevancy Group’s “State of Identity Management Report” recently revealed that when it comes to driving actual revenue, deterministic data pays like a Lannister.

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