Bill McCloskey is the founder of Only Influencers and eDataSource.

LiveIntentional Weekly: The Ugly Duckling of Digital

LiveIntentional Weekly: The Ugly Duckling of Digital

Mark Ash, managing director at Teradata Interactive International, recently told MediaPost’s Sean Hargrave that we’ve seen the end of the days of email being seen as the “ugly duckling” in digital marketing and that, “Email is now the linchpin to our clients as they look to identify people moving from digital marketing’s cookie to in-store purchasing.”

Continue reading
  1174 Hits
  0 Comments

Survey Results: Do you use Links and how do you style them?

OI Survey Results: Do you use links in email copy and how do you style them.

Continue reading
  2979 Hits
  0 Comments

UNBOXING: XO Group

UNBOXING: XO Group

This week we interview Sara Ezrin Larsen, XO Group’s Vice President of Product Marketing and long time Only Influencers member, about XO Group’s email marketing program:

Continue reading
  4384 Hits
  0 Comments

LiveIntentional Weekly: Google AMP, Facebook Instant Articles, and Guy Fieri

LiveIntentional Weekly: Google AMP, Facebook Instant Articles, and Guy Fieri

Google AMP, Facebook Instant Articles and Apple News are being adopted as ways to combat two of the biggest challenges facing publishers these days: Ad Blocking and Mobile.

But the things that makes these pages so fast – cached content, little to no JavaScript or third party tags – means losing some audience data, high-impact, high-CPM ad units, and, perhaps most importantly, that direct connection between publishers and their readers as a source.

This week, Only Influencers’ partner LiveIntent explains how to make the most of Google AMP, Facebook Instant Articles and Apple News by turning them into the Guy Fieri of publisher content.

Continue reading
  1354 Hits
  0 Comments

LiveIntentional Weekly: The Cross-Device Compendium

LiveIntentional Weekly: The Cross-Device Compendium

With Spring having fully sprung and consumers buzzing from device to device like bees from flower to flower, it’s important that marketers have an complete understanding of cross-device targeting solutions and mobile strategies available.

That’s why this week, Only Influencer’s partner LiveIntent is digging into the LiveIntentional archives to provide a cross-pollination of their best episodes on cross-device marketing.

Continue reading
  873 Hits
  0 Comments

LiveIntentional Weekly: Email is On Fleek for Millennials

LiveIntentional Weekly: Email is On Fleek for Millennials

It has long been an accepted belief that Millennials are so busy Yik-Yaking, WhatAppings, Slacking, and Kiking, that when it comes to email, they literally can’t even. So, how is it possible that according to the 2016 Adestra Consumer Adoption & Usage Study, 77% of Millennials are using email in their everyday life? This week, Only Influencer’s partner LiveIntent is looking into why email is so on fleek for Millennials.

Continue reading
  1045 Hits
  0 Comments

LiveIntentional Weekly: Who Killed Display?

LiveIntentional Weekly: Who Killed Display?

October 27th, 1994: Display ads make an appearance on this digital rag with the moniker Wired.com with a boffo a click-through rate of 44%.

Continue reading
  1432 Hits
  0 Comments

2016 Only Influencers Email Marketers Salary Guide

Are you making what you should? Download the 2016 Only Influencers Email Marketing Salary Guide.

Continue reading
  4479 Hits
  0 Comments

LiveIntentional Weekly: Thanks, R@y

LiveIntentional Weekly: Thanks, R@y

Ray Tomlinson, the man that chose the @ symbol that turned electronic mail from a mass message board to an addressable identity, passed away last week at the age of 74. That’s why this week, Only Influencer’s partner LiveIntent is taking a moment to explore the impact of that @ symbol, all it makes possible, and say ‘Thanks.’

Continue reading
  1746 Hits
  0 Comments

LiveIntentional Weekly: Marketers Shrug Off Facebook's Atlas

LiveIntentional Weekly: Marketers Shrug Off Facebook's Atlas

According to Ad Exchanger's Sarah Sluis, while marketers remain optimistic about Atlas's ability to live up to the hype, the honest review of its abilities thus far have been a resounding meh.

Continue reading
  1136 Hits
  0 Comments

LiveIntentional Weekly: The Politics of Email

LiveIntentional Weekly: The Politics of Email

Hillary. Bernie Trump. Rubio. For almost every Commander-in-Chief-in-Waiting, there is an ancient, unseen force powering their campaigns and driving their digital fundraising efforts: Email. But what makes email such a political tour de force?

This week, Only Influencer’s partner LiveIntent dives deep into why so many presidential candidates are stumping for email.

Continue reading
  1316 Hits
  0 Comments

Attribution Attribution Attribution: Calculating the effect of Email on other channels

Attribution Attribution Attribution: Calculating the effect of Email on other channels

Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals. As marketers, one of the most effective ways of showcasing the true benefits of a strategic email marketing campaign is to measure and understand the effects of an email, even when there was no open or click – what we call the halo effect.

Continue reading
  4429 Hits
  0 Comments

LiveIntentional Weekly: What’s CRM Retargeting?

LiveIntentional Weekly: What’s CRM Retargeting?

 

It’s a tale as old as time. You spend all this time crafting the perfect email campaign for that perfect customer segment, only to see a 17% open rate – meaning that 83% of your best customers are missing out on your best offers!

Continue reading
  1317 Hits
  0 Comments

LiveIntentional Weekly: What’s an Identity Graph?

LiveIntentional Weekly: What’s an Identity Graph?

One of the most important new technologies to evolve in the past year are Identity Graphs – because they don’t just increase our ability to reach customers across devices, they increase our overall understanding of who these customers are and our ability to market to them.

Continue reading
  1319 Hits
  0 Comments

Only Influencers 2016: Our Best Year Yet. Check Out What We Have Planned.

Only Influencers 2016: Our Best Year Yet. Check Out What We Have Planned.

January 2016 marks the beginning of Only Influencers' 6th year! We are hoping to make it our best year yet, and I'm excited by many of the new initiatives we have planned. For this first post of 2016, I want to share with you my plans for the future and also ask for your help to make OI even more responsive to your needs as an Email Marketing Professional.

Continue reading
  2035 Hits
  0 Comments

Publicare

Publicare
Publicare We have successfully specialized on dialog centered digital marketing – especially email marketing, online marketing and database marketing. We aspire to create tailor-made solutions for all our clients that align with existing business targets and KPIs, that are sustainable and that take into consideration all facets of marketing communications...
Continue reading
  1190 Hits
  0 Comments

Subject Lines: Originality is the Key to Sustainable Success.

Subject Lines: Originality is the Key to Sustainable Success.
To improve is to change; to be perfect is to change often.
Winston Churchill

Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single best practice, rule or tactic that works every time.

Continue reading
  8714 Hits
  0 Comments

LiveIntentional Weekly: What’s ‘Lookalike Modeling’?

LiveIntentional Weekly: What’s ‘Lookalike Modeling’?

According to a recent study from Exelate, 30% of advertisers and more than half of agencies who reported using lookalike modeling saw double or even triple the results of standard targeting. The only problem is, 25% of of those advertisers don’t know how lookalike modeling actually works.

Continue reading
  2360 Hits
  0 Comments

Email Innovation of the Week Winner: Journey Designer from IBM

Email Innovation of the Week Winner: Journey Designer from IBM

Journey Designer enables marketing teams to create visually compelling, easy-to-use storyboards of marketing programs and campaigns.

Continue reading
  2915 Hits
  0 Comments

Everything You Ever Wanted to Know about Getting Started in Email Marketing

A compendium of articles about learning to be an Email Marketing Professional

Continue reading
  2596 Hits
  0 Comments
Supercharge Your Email Marketing Programs

Stay On Top of Your Game

The Free OI Newsletter Delivered to your Inbox Each Week

Subscribe to Get:

  • Cutting-Edge Email Marketing Tips and Tricks
  • Product Reviews
  • The Latest Email Marketing Jobs
  • Industry News