Mark Ash, managing director at Teradata Interactive International, recently told MediaPost’s Sean Hargrave that we’ve seen the end of the days of email being seen as the “ugly duckling” in digital marketing and that, “Email is now the linchpin to our clients as they look to identify people moving from digital marketing’s cookie to in-store purchasing.”
OI Survey Results: Do you use links in email copy and how do you style them.
Google AMP, Facebook Instant Articles and Apple News are being adopted as ways to combat two of the biggest challenges facing publishers these days: Ad Blocking and Mobile.
This week, Only Influencers’ partner LiveIntent explains how to make the most of Google AMP, Facebook Instant Articles and Apple News by turning them into the Guy Fieri of publisher content.
With Spring having fully sprung and consumers buzzing from device to device like bees from flower to flower, it’s important that marketers have an complete understanding of cross-device targeting solutions and mobile strategies available.
That’s why this week, Only Influencer’s partner LiveIntent is digging into the LiveIntentional archives to provide a cross-pollination of their best episodes on cross-device marketing.
It has long been an accepted belief that Millennials are so busy Yik-Yaking, WhatAppings, Slacking, and Kiking, that when it comes to email, they literally can’t even. So, how is it possible that according to the 2016 Adestra Consumer Adoption & Usage Study, 77% of Millennials are using email in their everyday life? This week, Only Influencer’s partner LiveIntent is looking into why email is so on fleek for Millennials.
Are you making what you should? Download the 2016 Only Influencers Email Marketing Salary Guide.
Ray Tomlinson, the man that chose the @ symbol that turned electronic mail from a mass message board to an addressable identity, passed away last week at the age of 74. That’s why this week, Only Influencer’s partner LiveIntent is taking a moment to explore the impact of that @ symbol, all it makes possible, and say ‘Thanks.’
According to Ad Exchanger's Sarah Sluis, while marketers remain optimistic about Atlas's ability to live up to the hype, the honest review of its abilities thus far have been a resounding meh.
Hillary. Bernie Trump. Rubio. For almost every Commander-in-Chief-in-Waiting, there is an ancient, unseen force powering their campaigns and driving their digital fundraising efforts: Email. But what makes email such a political tour de force?
This week, Only Influencer’s partner LiveIntent dives deep into why so many presidential candidates are stumping for email.
Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals. As marketers, one of the most effective ways of showcasing the true benefits of a strategic email marketing campaign is to measure and understand the effects of an email, even when there was no open or click – what we call the halo effect.
It’s a tale as old as time. You spend all this time crafting the perfect email campaign for that perfect customer segment, only to see a 17% open rate – meaning that 83% of your best customers are missing out on your best offers!
One of the most important new technologies to evolve in the past year are Identity Graphs – because they don’t just increase our ability to reach customers across devices, they increase our overall understanding of who these customers are and our ability to market to them.
January 2016 marks the beginning of Only Influencers' 6th year! We are hoping to make it our best year yet, and I'm excited by many of the new initiatives we have planned. For this first post of 2016, I want to share with you my plans for the future and also ask for your help to make OI even more responsive to your needs as an Email Marketing Professional.
To improve is to change; to be perfect is to change often.
Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single best practice, rule or tactic that works every time.
According to a recent study from Exelate, 30% of advertisers and more than half of agencies who reported using lookalike modeling saw double or even triple the results of standard targeting. The only problem is, 25% of of those advertisers don’t know how lookalike modeling actually works.
Journey Designer enables marketing teams to create visually compelling, easy-to-use storyboards of marketing programs and campaigns.
A compendium of articles about learning to be an Email Marketing Professional