The UK’s vote to leave the European Union, aka Brexit, came as a shock to many, including a good number who voted for it. In the aftermath many are wondering both what happens now and what the impact will be.
In a story we’re breaking just now, Microsoft has acquired B2B social platform LinkedIn for the mind-numbing sum of $26.2 billion dollars.
Just to put that in perspective, with 26.2 billion dollars, you could buy the Chicago Cubs…. 26 times. That’s about 2.7 trillion years of losing.
That’s why this week, Only Influencer’s partner LiveIntent is taking a look at what it is about LinkedIn that Microsoft thinks is worth all those dolla-dolla-bills, y’all.
Viewability or the ability of an ad to actually be seen by a human being has become the critical metric for media buyers and marketing executives alike. There are a number of advertisers and agencies that have publicly stated that they will not pay for any impression that is not 100% viewable.
There were great minds, quality content, and inspiring discussions at the Email Innovations Summit in Las Vegas (May 17–19, 2016). Big kudos to Bill McCloskey and the Only Influencers community for creating a new space where trends, challenges, and opportunities in the email marketing world can openly be discussed.
Social “Buy Now” buttons were supposed to be a game-changer, eliminating the friction from purchasing on mobile and providing retailers a way to tap into a mobile-first audience that’s expanding exponentially.
The FTC's Native Advertising guidelines are here, and according to a new report from Mediaradar, if the Federal Trade Commission decided to audit publishers' native ads today, around 70% of websites wouldn't be compliant.
That's why this week, Only Influencer's partner LiveIntent is explaining how to make sure your Native Ads aren't Naughty by Nature. You down with the FTC? Yeah, you know me.
Survey Created by Loren McDonald.
Retargeting has been historically thought of as a lower sales funnel, direct response tactic. But there are some problems with cookies, the pieces of code used to identify and retarget customers, that have lead to a rethinking of retargeting strategies.
This week, Only Influencer¹s partner LiveIntent is looking at how brands are changing the way they think about retargeting ads and how those ads are changing the ways customers think about themselves
Mark Ash, managing director at Teradata Interactive International, recently told MediaPost’s Sean Hargrave that we’ve seen the end of the days of email being seen as the “ugly duckling” in digital marketing and that, “Email is now the linchpin to our clients as they look to identify people moving from digital marketing’s cookie to in-store purchasing.”
OI Survey Results: Do you use links in email copy and how do you style them.
Google AMP, Facebook Instant Articles and Apple News are being adopted as ways to combat two of the biggest challenges facing publishers these days: Ad Blocking and Mobile.
This week, Only Influencers’ partner LiveIntent explains how to make the most of Google AMP, Facebook Instant Articles and Apple News by turning them into the Guy Fieri of publisher content.
With Spring having fully sprung and consumers buzzing from device to device like bees from flower to flower, it’s important that marketers have an complete understanding of cross-device targeting solutions and mobile strategies available.
That’s why this week, Only Influencer’s partner LiveIntent is digging into the LiveIntentional archives to provide a cross-pollination of their best episodes on cross-device marketing.
It has long been an accepted belief that Millennials are so busy Yik-Yaking, WhatAppings, Slacking, and Kiking, that when it comes to email, they literally can’t even. So, how is it possible that according to the 2016 Adestra Consumer Adoption & Usage Study, 77% of Millennials are using email in their everyday life? This week, Only Influencer’s partner LiveIntent is looking into why email is so on fleek for Millennials.
Are you making what you should? Download the 2016 Only Influencers Email Marketing Salary Guide.
Ray Tomlinson, the man that chose the @ symbol that turned electronic mail from a mass message board to an addressable identity, passed away last week at the age of 74. That’s why this week, Only Influencer’s partner LiveIntent is taking a moment to explore the impact of that @ symbol, all it makes possible, and say ‘Thanks.’
According to Ad Exchanger's Sarah Sluis, while marketers remain optimistic about Atlas's ability to live up to the hype, the honest review of its abilities thus far have been a resounding meh.
Hillary. Bernie Trump. Rubio. For almost every Commander-in-Chief-in-Waiting, there is an ancient, unseen force powering their campaigns and driving their digital fundraising efforts: Email. But what makes email such a political tour de force?
This week, Only Influencer’s partner LiveIntent dives deep into why so many presidential candidates are stumping for email.
Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals. As marketers, one of the most effective ways of showcasing the true benefits of a strategic email marketing campaign is to measure and understand the effects of an email, even when there was no open or click – what we call the halo effect.