Bill McCloskey is the founder of Only Influencers and eDataSource.

LiveIntentional Weekly: Why Microsoft Thinks LinkedIn is Worth $26.3B

LiveIntentional Weekly: Why Microsoft Thinks LinkedIn is Worth
$26.3B

In a story we’re breaking just now, Microsoft has acquired B2B social platform LinkedIn for the mind-numbing sum of $26.2 billion dollars.

Just to put that in perspective, with 26.2 billion dollars, you could buy the Chicago Cubs…. 26 times. That’s about 2.7 trillion years of losing.

That’s why this week, Only Influencer’s partner LiveIntent is taking a look at what it is about LinkedIn that Microsoft thinks is worth all those dolla-dolla-bills, y’all.

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LiveIntentional Weekly: The Value of Viewability

LiveIntentional Weekly: The Value of Viewability

Viewability ­ or the ability of an ad to actually be seen by a human being has become the critical metric for media buyers and marketing executives alike. There are a number of advertisers and agencies that have publicly stated that they will not pay for any impression that is not 100% viewable.

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LiveIntentional Weekly: Why Forrester Thinks Social Buy Now Buttons May Be the ‘New Coke’ of Mobile Commerce

LiveIntentional Weekly: Why Forrester Thinks Social Buy Now Buttons
May Be the ‘New Coke’ of Mobile Commerce

Social “Buy Now” buttons were supposed to be a game-changer, eliminating the friction from purchasing on mobile and providing retailers a way to tap into a mobile-first audience that’s expanding exponentially.

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LiveIntentional Weekly: Understanding the FTC's Native Advertising Guidelines

LiveIntentional Weekly: Understanding the FTC's Native Advertising
Guidelines

The FTC's Native Advertising guidelines are here, and according to a new report from Mediaradar, if the Federal Trade Commission decided to audit publishers' native ads today, around 70% of websites wouldn't be compliant.

That's why this week, Only Influencer's partner LiveIntent is explaining how to make sure your Native Ads aren't Naughty by Nature. You down with the FTC? Yeah, you know me.

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New OI Survey: OI Survey: How Do You Generate and Deploy Ideas?

Survey Created by Loren McDonald.

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LiveIntentional Weekly: Retargeting 2.0

LiveIntentional Weekly: Retargeting 2.0

Retargeting has been historically thought of as a lower sales funnel, direct response tactic. But there are some problems with cookies, the pieces of code used to identify and retarget customers, that have lead to a rethinking of retargeting strategies.

This week, Only Influencer¹s partner LiveIntent is looking at how brands are changing the way they think about retargeting ads and how those ads are changing the ways customers think about themselves

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LiveIntentional Weekly: The Ugly Duckling of Digital

LiveIntentional Weekly: The Ugly Duckling of Digital

Mark Ash, managing director at Teradata Interactive International, recently told MediaPost’s Sean Hargrave that we’ve seen the end of the days of email being seen as the “ugly duckling” in digital marketing and that, “Email is now the linchpin to our clients as they look to identify people moving from digital marketing’s cookie to in-store purchasing.”

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Survey Results: Do you use Links and how do you style them?

OI Survey Results: Do you use links in email copy and how do you style them.

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UNBOXING: XO Group

UNBOXING: XO Group

This week we interview Sara Ezrin Larsen, XO Group’s Vice President of Product Marketing and long time Only Influencers member, about XO Group’s email marketing program:

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LiveIntentional Weekly: Google AMP, Facebook Instant Articles, and Guy Fieri

LiveIntentional Weekly: Google AMP, Facebook Instant Articles, and Guy Fieri

Google AMP, Facebook Instant Articles and Apple News are being adopted as ways to combat two of the biggest challenges facing publishers these days: Ad Blocking and Mobile.

But the things that makes these pages so fast – cached content, little to no JavaScript or third party tags – means losing some audience data, high-impact, high-CPM ad units, and, perhaps most importantly, that direct connection between publishers and their readers as a source.

This week, Only Influencers’ partner LiveIntent explains how to make the most of Google AMP, Facebook Instant Articles and Apple News by turning them into the Guy Fieri of publisher content.

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LiveIntentional Weekly: The Cross-Device Compendium

LiveIntentional Weekly: The Cross-Device Compendium

With Spring having fully sprung and consumers buzzing from device to device like bees from flower to flower, it’s important that marketers have an complete understanding of cross-device targeting solutions and mobile strategies available.

That’s why this week, Only Influencer’s partner LiveIntent is digging into the LiveIntentional archives to provide a cross-pollination of their best episodes on cross-device marketing.

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LiveIntentional Weekly: Email is On Fleek for Millennials

LiveIntentional Weekly: Email is On Fleek for Millennials

It has long been an accepted belief that Millennials are so busy Yik-Yaking, WhatAppings, Slacking, and Kiking, that when it comes to email, they literally can’t even. So, how is it possible that according to the 2016 Adestra Consumer Adoption & Usage Study, 77% of Millennials are using email in their everyday life? This week, Only Influencer’s partner LiveIntent is looking into why email is so on fleek for Millennials.

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LiveIntentional Weekly: Who Killed Display?

LiveIntentional Weekly: Who Killed Display?

October 27th, 1994: Display ads make an appearance on this digital rag with the moniker Wired.com with a boffo a click-through rate of 44%.

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2016 Only Influencers Email Marketers Salary Guide

Are you making what you should? Download the 2016 Only Influencers Email Marketing Salary Guide.

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LiveIntentional Weekly: Thanks, R@y

LiveIntentional Weekly: Thanks, R@y

Ray Tomlinson, the man that chose the @ symbol that turned electronic mail from a mass message board to an addressable identity, passed away last week at the age of 74. That’s why this week, Only Influencer’s partner LiveIntent is taking a moment to explore the impact of that @ symbol, all it makes possible, and say ‘Thanks.’

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LiveIntentional Weekly: Marketers Shrug Off Facebook's Atlas

LiveIntentional Weekly: Marketers Shrug Off Facebook's Atlas

According to Ad Exchanger's Sarah Sluis, while marketers remain optimistic about Atlas's ability to live up to the hype, the honest review of its abilities thus far have been a resounding meh.

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LiveIntentional Weekly: The Politics of Email

LiveIntentional Weekly: The Politics of Email

Hillary. Bernie Trump. Rubio. For almost every Commander-in-Chief-in-Waiting, there is an ancient, unseen force powering their campaigns and driving their digital fundraising efforts: Email. But what makes email such a political tour de force?

This week, Only Influencer’s partner LiveIntent dives deep into why so many presidential candidates are stumping for email.

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Attribution Attribution Attribution: Calculating the effect of Email on other channels

Attribution Attribution Attribution: Calculating the effect of Email on other channels

Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals. As marketers, one of the most effective ways of showcasing the true benefits of a strategic email marketing campaign is to measure and understand the effects of an email, even when there was no open or click – what we call the halo effect.

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LiveIntentional Weekly: What’s CRM Retargeting?

LiveIntentional Weekly: What’s CRM Retargeting?

 

It’s a tale as old as time. You spend all this time crafting the perfect email campaign for that perfect customer segment, only to see a 17% open rate – meaning that 83% of your best customers are missing out on your best offers!

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LiveIntentional Weekly: What’s an Identity Graph?

LiveIntentional Weekly: What’s an Identity Graph?

One of the most important new technologies to evolve in the past year are Identity Graphs – because they don’t just increase our ability to reach customers across devices, they increase our overall understanding of who these customers are and our ability to market to them.

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