5 Tips for Surviving the Holiday Season

5 Tips for Surviving the Holiday Season

Well, it’s past that time of year again. Yes, past. Many companies start planning for the holiday season back in March, so if you’re just starting now…..hurry. Even if you’ve started, begin thinking now about what you can do to juice things up, and survive the holiday rush. Because let’s all admit it, volume will go up and consumers will go crazy. How do you be a hero, try something new and survive the hectic holiday period? Let’s take a look at the things you can do to save yourself and your team.

Continue reading
  10766 Hits

The Ultimate Christmas Campaign Planning Calendar 2015

The Ultimate Christmas Campaign Planning Calendar 2015

If you haven’t started your U.S. holiday campaign planning, it’s time to get cracking. To help you move things along, I’ve outlined the major online selling opportunities and created a handy calendar to help you get organized for the busy season. There are 14 important dates to build campaigns around.

Continue reading
  7848 Hits

Winner. Best Pitch of the Week. Back To School Time for Email Marketers

Winner. Best Pitch of the Week. Back To School Time for Email Marketers

Since the topic of marketing education just came up on another OI list, I couldn’t pass up the chance to spread the word about the Email Marketing Training, Education, Workshops and Seminars I offer at Synchronicity Marketing.

Continue reading
  6034 Hits

Friday Pitch Day. Kinetic Email Tips and Techniques

Friday Pitch Day. Kinetic Email Tips and Techniques

Have you always wanted to experiment with kinetic email – interactive and dynamic CSS in email – but did not know where to start? Introducing the FreshInbox Resources section where you can familiarize yourself with kinetic email support in email clients as well as examples and tips:

Continue reading
  6100 Hits

9 Tried and Tested Tricks to Reduce Email Unsubscribes

9 Tried and Tested Tricks to Reduce Email Unsubscribes

Here are nine tips for creating unsubscribe pages that gently put a shoulder around hesitant readers and steer them back into the fold by Adestra

Continue reading
Tags:
  3409 Hits

Marketshare of PC's, Tablets, and Mobile

Marketshare of PC's, Tablets, and Mobile

Anyone have current figures on email reading on their PC vs. tablet vs. mobile?  I realize this is a basic question, so if there's some standing public research you can point me to, that'd be awesome, too.

Continue reading
  3736 Hits

Who Should Email Marketers Follow on Twitter?

Who Should Email Marketers Follow on Twitter?

The Following is a list of the Top Twitter Handles that every Email Marketer should follow.

Continue reading
  5306 Hits

Email Industry Terms and Acronyms

Email Industry Terms and Acronyms

A Glossary of Email Marketing Terms and Abbreviations

Continue reading
  4331 Hits

2014 Email Marketers Salary Guide

2014 Email Marketers Salary Guide

Are you making what you should? Download the 2014 Email Marketers Salary Guide

Continue reading
  3621 Hits

Email Marketing Newsletters, Blogs, Organizations and Conferences

Email Marketing Newsletters, Blogs, Organizations and Conferences

Links to "Must Read" blogs, organaizations, and newsletters for Email Marketing Professionals

Continue reading
  3833 Hits

LiveIntentional Weekly: Why Everyone Needs ESP

LiveIntentional Weekly: Why Everyone Needs ESP

This week, Only Influencer’s partner LiveIntent explains how email marketing has been re-invigorated by advances in ESP technology and how a solid email program can lead to polygamy in the woods of Vermont with Wilford Brimley and the ghost of Bruce Willis…metaphorically speaking…

Continue reading
  3579 Hits

Alfred Knows: Find the Best Vendor to Verify Your Email List

Alfred Knows: Find the Best Vendor to Verify Your Email List

"No matter how you slice it, email verification vendor comparisons are tricky and time-consuming for marketers … and the risk vs. reward ratio for the agency or ESP is not particularly attractive … yet the need for finding trustworthy and affordable list verification vendors exists. "

Continue reading
  7690 Hits

New Drag and Drop Landing Page Builder from dotmailer

New Drag and Drop Landing Page Builder from dotmailer

Email Innovation of the Week Winner!

"If you’ve ever used dotmailer's EasyEditor to knock up an email campaign, you’ll be right at home. And if you haven’t, then I think you’ll feel at home pretty quickly too (it’s entirely drag and drop, so the learning curve is pretty gentle). Very quickly and easily you can create columns, insert images, manage styles and manage background images."

Continue reading
  9308 Hits

The Absolute Best Mobile Email Resources

The Absolute Best Mobile Email Resources

Everything You Every Wanted to Know about Mobile Email: A Compendium of the World's Best Free Resources for Learning about Mobile Email Marketing

Continue reading
  4158 Hits

Email Style Guides

Email Style Guides

A Collection of the Best Email Design Style Guides and HTML/CSS Coding Guides

Continue reading
  5333 Hits

Top Email Marketing Pinterest Boards

Top Email Marketing Pinterest Boards

I'm looking for inspiration to up all of our lifecycle triggered emails this spring, as well as inspire our teams to try something new. Which Pinterest email marketing boards do you follow or curate?

Continue reading
  6611 Hits

Is Demographic-Marketing Dead?

Is Demographic-Marketing Dead?

Article by Tracey Gordon, VP Client Services, and Paul Gordon, co-founder, Bubblebox.

The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had joined the great race to target, capture and retain their piece of the “the selfie generation,” while swiftly pushing the parent demographic—the boomers— under the rug. I thought it might be interesting to write something to counter all of this millennial fervor—a think piece on how to engage the oft-ignored “boomer consumer.” But the more I read about demographic marketing, the more conflicting the findings seemed to be, and the more I realized that there really isn’t a consensus definition of any generation in our modern times. So I got to thinking: is demographic marketing dead?

Continue reading
  6527 Hits

Email Coding Classes

Email Coding Classes

One of the Influencers was interested in sharpening their HTML skills and was looking for some formal training on Responsive Coding for email. Here are some of the suggestion:

Continue reading
  9525 Hits

Kickbox

Kickbox

Kickbox

Kickbox ensures you only send email to real users and helps you separate the low-quality addresses from high-value contacts. Protect your reputation, increase open rates, and save money with Kickbox.

Continue reading
  4814 Hits

Friday Pitch Winner: dotmailer

Friday Pitch Winner: dotmailer

For Pitch Friday, I'd like to let you know about the awesome new scripting capability we've added to dotmailer. Not for general release until next Wednesday (August 5th) but as you lot are so lovely… here’s preview of what’s to come.

We’ve, for some time now, allowed users to store information about purchase history, web viewing history, social profiles… against contact records in dotmailer; that’s been great for segmentation – but now we’ve got that into the email / landing page content… and then some.

Continue reading
  7717 Hits