Deliverability during the Holiday Email Rush

Deliverability during the Holiday Email Rush

It’s August here and the Bay Area is going through one of its rare heat waves. Over the weekend, temps reached over 100 at our house, which normally never sees anything warmer than 80. Despite the summer heat, and the calendar, and the complaints of Christmas coming earlier every year, it really is time for us to start talking about holiday email delivery. 

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Give the Gift of Better Experiences this Holiday Season

Give the Gift of Better Experiences this Holiday Season

As consumers, we cringe at the inexorable tidal wave of holiday ads headed our way. As marketers, we contribute to it. For email marketers, there’s an opportunity to elevate beyond sending five copies of the same catalogue to the guy who bought one item from your store four years ago. There’s a reason that email consistently drives the highest ROI of all direct marketing channels.

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Email Buying Guide Page

Advertise on the Only Influencers Email Buying Guide Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $300 Time: One Month Your ads will appear on the front section of the Email Buying Guide menu of the OI site as well as around every article written on Email...

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International Email Page

Advertise on the Only Influencers International Email Page Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $200 Time: One Month Your ads will appear on the front section of the International Email menu of the OI site as well as around every article written on International Email....

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Email Mobile Page

Advertise on the Only Influencers Mobile Email Pages Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $200 Time: One Month Your ads will appear on the front section of the Mobile Email menu of the OI site as well as around every article written on Mobile Email....

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Email Copy Page

Advertise on the Only Influencers Email Copy Pages Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $200 Time: One Month Your ads will appear on the front section of the Email Copy menu of the OI site as well as around every article written on the Email...

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Email Strategy Pages

Advertise on the Only Influencers Email Strategy Pages Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $400 Time: One Month Your ads will appear on the front section of the Email Marketing Strategy menu of the OI site as well as around every article written on the...

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Email Profession Inventory

Advertise on the Only Influencers Email Profession Pages Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $300 Time: One Month Your ads will appear on the front section of the Email Marketing Profession menu of the OI site as well as around every article written on the...

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Friday Pitch Day: Retake Control of Driving Your Site Traffic

Friday Pitch Day: Retake Control of Driving Your Site Traffic

If you’re a marketer heavily dependent on display ads for revenue, site traffic isn’t just important – it’s everything. Many companies today rely heavily on social media to drive that traffic, and if that’s you, we ask: 

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Five Steps to Successful Prospecting with Email

Five Steps to Successful Prospecting with Email

Email prospecting, list rental and lead generation often gets a bad rap or is dismissed as cost-ineffective, but knowing how to do it right can yeild positive ROI. It's never as simple as renting the first list that comes along to "batch and blast" your message, though. Instead, doing it right involves preparation, forethought and strategy. The five steps presented in this paper offer a blueprint for renting outside lists and/or using internal prospect files for successfully generating demand, customers and revenue.

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21 Steps to Email Deliverability Success

21 Steps to Email Deliverability Success

Download 21 Steps to Success: Email Deliverability by Towerdata.

 

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The Best Drip Marketing Automation Tools

The Best Drip Marketing Automation Tools

 

Anyone have any experience or knowledge of Drip? Looking for an easy-to-use tool that's cost effective and that will alleviate stress between my team and IT. GetDrip came recommended.

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Holiday Email Marketing Tips for the Non-Retailer

Holiday Email Marketing Tips for the Non-Retailer

If yours is a retail or e-tail business revving up your holiday email marketing engines, this advice is not for you (but good luck and Godspeed!)

If on the other hand you’re in the same camp as non-retailers, your email running the risk of being stampeded by the crushing annual blow of “buy now” retail promotional messages to consumer inboxes from September through December, read on.

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LiveIntentional Weekly: Keeping Track of “Do-Not-Track"

LiveIntentional Weekly: Keeping Track of “Do-Not-Track"

A recent poll from the Reuters Institute for the Study of Journalism found that 47% of people polled in the U.S. and 39% in the U.K. said that they run ad blockers – and now, recent proposals look to compound this problem by setting stricter standards around “Do-Not-Track” that will employ ad blockers as reinforcement.

This week, Only Influencer’s partner LiveIntent takesa look at these changes and how publishers can combat what might be the single greatest threat to publisher revenue since… well, the Internet.

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5 Tips for Surviving the Holiday Season

5 Tips for Surviving the Holiday Season

Well, it’s past that time of year again. Yes, past. Many companies start planning for the holiday season back in March, so if you’re just starting now…..hurry. Even if you’ve started, begin thinking now about what you can do to juice things up, and survive the holiday rush. Because let’s all admit it, volume will go up and consumers will go crazy. How do you be a hero, try something new and survive the hectic holiday period? Let’s take a look at the things you can do to save yourself and your team.

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The Ultimate Christmas Campaign Planning Calendar 2015

The Ultimate Christmas Campaign Planning Calendar 2015

If you haven’t started your U.S. holiday campaign planning, it’s time to get cracking. To help you move things along, I’ve outlined the major online selling opportunities and created a handy calendar to help you get organized for the busy season. There are 14 important dates to build campaigns around.

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Winner. Best Pitch of the Week. Back To School Time for Email Marketers

Winner. Best Pitch of the Week. Back To School Time for Email Marketers

Since the topic of marketing education just came up on another OI list, I couldn’t pass up the chance to spread the word about the Email Marketing Training, Education, Workshops and Seminars I offer at Synchronicity Marketing.

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Friday Pitch Day. Kinetic Email Tips and Techniques

Friday Pitch Day. Kinetic Email Tips and Techniques

Have you always wanted to experiment with kinetic email – interactive and dynamic CSS in email – but did not know where to start? Introducing the FreshInbox Resources section where you can familiarize yourself with kinetic email support in email clients as well as examples and tips:

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9 Tried and Tested Tricks to Reduce Email Unsubscribes

9 Tried and Tested Tricks to Reduce Email Unsubscribes

Here are nine tips for creating unsubscribe pages that gently put a shoulder around hesitant readers and steer them back into the fold by Adestra

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Marketshare of PC's, Tablets, and Mobile

Marketshare of PC's, Tablets, and Mobile

Anyone have current figures on email reading on their PC vs. tablet vs. mobile?  I realize this is a basic question, so if there's some standing public research you can point me to, that'd be awesome, too.

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