How to Change ESP's Part 1

How to Change ESP's Part 1

Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part I of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who...

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Friday Pitch Day: SuretyMail Instant Help

Friday Pitch Day: SuretyMail Instant Help

I'm very pleased to announce that SuretyMail has rolled our instant help service; this is a service for email senders who are having a delivery problem with which they want help, but who are not certified through us (our certification customers of course get this sort of help included with the cost of certification). Through SuretyMail's instant delivery help service, anyone can get immediate help with any deliverability problem they may be having.

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Colleen Kazemi

Colleen Kazemi

Synergy5280

Areas of expertise include: building global operations and professional service teams, email campaign strategy, deliverability, content and social media strategy and execution, original content development, partnership development, marketing and sales program development, customer acquisition and retention, and staffing and production best-practices.

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LiveIntentional Weekly: Everything You Ever Wanted to Know About Your Email Habits But Were Afraid to Ask

LiveIntentional Weekly: Everything You Ever Wanted to Know About Your Email Habits But Were Afraid to Ask

A new report from Adobe has revealed that people spend an average 6.3 hours a day checking email, and that the majority of them do it everywhere from the bed to bathroom.

This week, Only Influencer’s partner LiveIntent these findings in perspective and explore an area of growth opportunity for the email industry.

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LiveIntentional Weekly: 2015 Holiday Retail Preview

LiveIntentional Weekly: 2015 Holiday Retail Preview

It’s the official end to summer and retailers and hard-core shoppers everywhere are already digging in to prepare for the 2015 Black Friday and Cyber Monday weekend, so we’re going to pretend September and October don’t exist and dive right into our special Holiday 2015 Preview.

This week, we’re highlighting the hottest tech and trends that you need to know about to deliver on the biggest shopping weekend of the year.

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The Robots Are Coming: Drip Marketing at it's Worst

The Robots Are Coming: Drip Marketing at it's Worst

I say automation, you think robotic, right?

No wonder. Experienced marketers and consumers alike receive corporate-heavy copy in their messages nowadays. Dry, humorless, stiff, computerized. Or the pendulum swings the other way with over-the-top witticisms and personality that tries too hard. Canned humor gets nowhere.

To strike a balance between robotic and over-friendly in your drip marketing campaigns is difficult, especially trying to let your usual brand voice have a weigh in, too. It isn’t impossible, though.

There are a few strategies that will help you craft conversational, concise copy that doesn’t sound like it came from a machine.

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If Back to School Emails Were Reviewed by “The Breakfast Club”

If Back to School Emails Were Reviewed by “The Breakfast Club”

Welcome to the soft-launch of the Autumn season, hard launching September 23rd. Also known to yanks as Fall, it’s not simply a change of seasons, it marks the beginning of many things - The beginning of the end as Winter approaches. (This feeling is especially strong in Chicagoans.) For pagans and ghouls, the launch into the Samhain/Halloween/Harvest season and a spookfest for any reason. For others, likely who happen to be (suddlenly overjoyed) parents, it’s back to school for the kids (hoorah!). Then, there’s the Email Marketer. Back to School marks another sales season which makes us happy and provides an opportunity to send MORE EMAIL!

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What Your Drip Messages Are Missing (You Might Be Surprised)

What Your Drip Messages Are Missing (You Might Be Surprised)

In a past Only Influencers article Automated Marketing: Drip vs. Nurture, the author argues that there are drip campaigns and there are nurture campaigns.

I wouldn’t necessarily argue that point, but I would take a different perspective.

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2014 Shaw + Scott Holiday Planning Guide

2014 Shaw + Scott Holiday Planning Guide

The holiday season is fast approaching and along with it bundles of marketing opportunities -- and potential missteps. Shaw + Scott’s 2014 Holiday Guide showcases key learnings from 2013, insights into the 2014 season, and other best-in-show insights to help you start planning your 2014 wins now.

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EU Data Reform: What's coming

EU Data Reform: What's coming

The European Commission has agreed that over the course of the next 12-24 months, there'll be some major changes to EU Data Protection law, with an aim to providing consumers with greater protection over their personal details both on and offline.

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EU Data Reform: Data collection & consent

EU Data Reform: Data collection & consent

Within the next 12-24 months, a time scale set by EU Parliament, there'll be a major overhaul of EU Data Protection, brought about by the European Commission. The changes are designed to reduce risk to consumers surrounding their personal information, in light of various data security breeches over recent years.

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EU Data Reform: Processing and storing data

EU Data Reform: Processing and storing data

This guide will cover:

The changes that will be introduced in relation to processing and storing consumer data.

How the changes will impact the way you currently work.

A wider view including an in detail example of how the changes will impact a typical retail multi-channel strategy.

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EU Data Reform: What campaigns can you send?

EU Data Reform: What campaigns can you send?

In this guide you'll find a three step process to identify what you'll need to do to prepare for the reform. It covers:

The campaigns you send now and what you want to send in the future

The data you'll need to power these campaigns

The foundations you'll need in place moving forwards

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EU Data Reform: Translating the changes to your customers

EU Data Reform: Translating the changes to your customers

The fifth in our EU series, Say What?!, is a guide to translating the changes to your customers. It looks at the level of communication you need for both direct customers and partners, with some real life examples added in to provide more context and to give you some inspiration for your own campaigns.

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EU Data Reform: The right to be forgotten

EU Data Reform: The right to be forgotten

Key topics include:

The modernisation of an existing "right to be forgotten" principle-

Changes to the responsibility for providing proof and validity of consent-

Our recommendations in preparation of the reform

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How to Give Your Email Marketing Campaigns a Winning Personality

How to Give Your Email Marketing Campaigns a Winning Personality

Targeting customer personas and developing strong ‘brand voices’ will help your email campaigns connect with readers on a deeper level.

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LiveIntentional Weekly: Googling ‘Alphabet'

LiveIntentional Weekly: Googling ‘Alphabet'

Google recently shocked the tech community – and much of the world – by announcing that it was giving birth to a new parent holding company called ‘Alphabet’.

This week, Only Influencer’s partner LiveIntent explains why Google is making these changes, how the Phoenicians feel about it, and explain how this affects you – the digital marketers and/or cats that watch/walk-across-the-keyboard-and-inadvertently-hit-play every week.

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Specific Strategies to Use in Your Drip Marketing Campaigns

Specific Strategies to Use in Your Drip Marketing Campaigns

There are a lot of opinions flying around about drip marketing campaigns. Some people love it, some people hate it, and some people don’t know how to use it well.

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How to Use Drip Email Campaigns to Drive Conversions

How to Use Drip Email Campaigns to Drive Conversions

If you’re like most e-commerce and other online merchants, you depend on regular (and often frequent) promotional campaigns to drive sales. These campaigns are loaded with offers, incentives, and immediate calls to action. But is the prospect really ready to buy? Do you have a relationship? Does your prospect trust you enough to buy from you? Drip email campaigns (also called nurturing campaigns) are the tool every online marketer needs to develop that relationship and trust with prospects that will ultimately result in more sales conversions and greater client loyalty over time.

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Friday Pitch Day: dotmailer Channel Extension Feature

Friday Pitch Day: dotmailer Channel Extension Feature

Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.

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