It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed. We're often guilty of this when we send our e-newsletter and little (or nothing) else. And while a newsletter absolutely has a place as a staple in your email marketing program, it should be far from the only type of message you send your customers on a regular basis.
The U.S. Census Bureau releases the results of its 2010 census this summer and marketers are advised to prepare for some major demographic shifts. In a recent interview I read of Peter Francese, consultant to advertising megalith Ogilvy & Mather and author of the research report 2010 America, I was surprised to learn:
Do you need to go skinny for mobile? There's a huge variety of screen resolutions to design for. Putting aside fluid layouts, how wide should a fixed width email be? According to DeviceAtlas, the four most common mobile device widths are 240px, 128px, 176px and 480px wide (320px is 6th, 640 is 16th). However, when we look at the latest mobile email stats from Litmus and Return Path, the iPhone dominates.
" When it comes to marketing either in Social Media or Email Marketing, it's important to show your audience that you’re human. Show them there are real people and faces behind the corporate facade. Nothing is more important than having a personal connection with your customer whether you live in the B2B or B2C world. "