Automate or Die

Automate or Die

Last week I had the opportunity to speak at an Atlanta Interactive Marketing (AiMA) event on must-have marketing automation tools. Marketing is about getting the attention ofthe people who matter most to your business, and what makes it possible to reach these people is the data we have about them. No matter how you compile it, the data you have about customers is what drives your automation. What I wanted to share at this event was that, regardless of which automation platform you use and which processes you have in place, your automation efforts will never be as effective as they could be if you’re not automating the data that drives these processes. Marketing automation isn’t complete without data automation.

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Complexity and Marketing

Complexity and Marketing

"Whenever possible, one should focus on removing fragilizing interdependencies** rather than imposing additional structure and activity that will only increase the fragility of the system as a whole."

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ESPs are all the same (or maybe not?)

ESPs are all the same (or maybe not?)

“You are all the same”, the words uttered by brands to ESPs, the words that ESPs don’t like to hear.

But is it true?

So here’s some advice for brands to answer this.

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Meet the Influencers: Dela Quist

Dela Quist is the Founder of Alchemy Worx1. How did you get started in Email Marketing?Before becoming involved in the digital world my background was in publishing and advertising. In other words, using content to provide marketers with an opportunity to showcase their products and services to our readers. As I...
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Email RFPs And Why We Hate Them

Email RFPs And Why We Hate Them

What’s the first thing you think of when you hear the letters “RFP”? Chances are it isn’t something good—unless, of course, you work at The Relevancy Group. We love RFPs and helping our clients manage the process and get great deals. But for the rest of the email world on both the buy side and the sell side these three letters come with a lot of baggage. Why is that?

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Stop Freaking Out and See the Opportunity!

Stop Freaking Out and See the Opportunity!

I have a confession to make - I’m a tech nerd. I love how technology is constantly evolving, getting smaller, faster, bigger, smarter, easier, and everything in between. In fact, I’ve had my new Samsung Galaxy Note 4 for all of 48 hours and I am still flying a cloud of nerdtastic awesome!

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7 Reminders for Holiday Sending

7 Reminders for Holiday Sending

It’s holiday email season! Right about now is when I start having a hard time managing my personal email – there are quite a few brands in my inbox and while I really do want email from the companies I enjoy, the volume is at times unmanageable and causes me frustration. I know my family and friends feel the same way. How can marketers make sure they are maintaining their brand reputation and inbox placement, while at the same time sending what’s needed to help companies reach their holiday goals? Here are some reminders on how to send smart email and maintain a good sending reputation that will carry you into the New Year.

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Meet the Influencers: Tim Watson

Tim Watson is the Founder of Zettasphere.1. How did you get started in email marketing?My first experience of email marketing was a little unorthodox. Little did I know it was the first step into many years of email. And it’s a secret I've never shared until now.Back in the early 2000's...
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InkBrush: New (free) Responsive Email Design Tool

InkBrush: New (free) Responsive Email Design Tool

I wanted to share a big announcement we made this week with the Influencers. We’ve built a new and easy way for email marketers to create responsive email directly from their design files. It is available today within agileEMAIL (our flagship agile marketing solution) and Inkbrush.com, (a new, hosted email design and coding tool).

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7 Rules to Share When Your Colleagues Stink at Email Design

7 Rules to Share When Your Colleagues Stink at Email Design

I have the pleasure of working with some truly talented people. But just because you’re good at designing crisp logos or iconic product packaging or gorgeous posters doesn’t mean you know a thing about designing for direct marketing. It’s completely different. And lately, I’ve had the dubious pleasure of having to tell some of my most talented colleagues that they stink at email design.

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Email : The Digital Glue That Holds All Communication Together

Email : The Digital Glue That Holds All Communication Together

If email isn’t your number one priority, it’s time to shift gears and focus solely on email.

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BeeFree: A Free Online Email Editor with Built-in Responsive Design

BeeFree: A Free Online Email Editor with Built-in Responsive Design

Design stunning, fully responsive emails without the need of any HTML or CSS coding knowledge!

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Meet the Influencers: Tink Taylor

Tink Taylor is Founder and COO of dotDigital Group PLC. How did you get started in Email Marketing? Via being a windsurfing instructor! I’ll explain… I started my career as a computer programmer working for an organisation in the UK called Sequent Computer systems that were later acquired by IBM. During my time...
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Spamtraps need to be Retired

Spamtraps need to be Retired

Spamtraps are considered by many as the gold standard in proving that someone is a spammer. Secret emails/honeypots/blackholes are the canary in the email coal mine- heretofore absolute proof that you’re a bad actor in the war against spam. We’ve all been taught to believe that spam traps can only end up on your list if you’re mailing old/dead addresses and/or purchasing lists.

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Recent Comments
Guest — Guest Willing To Say
Yes, you are mainly talking about TrendMicro and their terrible, abusive practice as a "DNSBL" operator. Seems like those boys in ... Read More
Wednesday, 15 October 2014 14:54
Guest — Andrew Barrett
If you're shocked to learn that some traps open and click, then you haven't been paying attention. It's never been a secret that ... Read More
Wednesday, 15 October 2014 15:16
Guest — Guest
I fully agree on the spamtrap methodology flaws outlined here, but one item is not clear. Are you conducting a double optin? Whi... Read More
Wednesday, 15 October 2014 15:26
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4 Ways to Boost Consent for Email Billing

4 Ways to Boost Consent for Email Billing

Getting customers to opt-in to email communications is a priority for many companies as a means to increase revenue. However, email also serves its purpose as a fantastic cost reduction mechanism when converting customers to go paperless. Now, companies are looking for ways to get their customers to convert from paper bills to eBilling. What better way to do that, than to send email bills instead? In this blog post, we’ll focus on getting consent via email, to maximize customer take up of email as a billing channel.

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Meet the Influencers: Gretchen Scheiman

How did you get started in Email Marketing? I was working for American Express and I had been eyeing the digital side of the business for a few years, but it was still really tiny. Finally, in early 2000 they started to grow the digital team and I jumped at the...
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How to Increase Your Email Marketing ROI and Throw Your Customers a Big Party

How to Increase Your Email Marketing ROI and Throw Your Customers a Big Party

I love "what if" games, don't you?  Recently, in a group to which I belong, this question was posed:  What if the boss gave you $10,000 to improve your brand's email marketing ROI?

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Integrating New Email Addresses into Your Database

Integrating New Email Addresses into Your Database

There may come a time in your career as an email marketer where you’ll be presented with a (legitimate) list that you need to integrate into your database; for example, your company could make an acquisition or you could be taking over marketing activities from another business unit. FierceMarkets has had a flurry of these kind of activities in the last 18 months, and we’ve developed a plan that has been successful so far. I’ll share the main points here to help with any integrations you may face.

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Guest — Bill Kaplan
Important topic, Lindsey. Your overview is good but, if you're relying on Impressionwise to flag problematic data, you're throwin... Read More
Wednesday, 01 October 2014 17:24
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Meet the Influencers: Andrew Kordek

(Andrew Kordek is the Co-Founder and COO of Trendline Interactive)How did you get started in email marketing?It started by accident in 1999 when I was in software sales and looking for ways to increase my production.  One day, I stumbled upon the power of mail merge in outlook and my obsession...
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Meet the Influencer: Bob Frady

1. How did you get started in Email Marketing. I was working for IndyMac Bank running a huge direct mail operation when I saw the handwriting on the wall and got out of mortgages. In 2007 I ended up getting hired by Live Nation to be their VP of Direct Marketing,...
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