How to Increase Your Email Marketing ROI and Throw Your Customers a Big Party

How to Increase Your Email Marketing ROI and Throw Your Customers a Big Party

I love "what if" games, don't you?  Recently, in a group to which I belong, this question was posed:  What if the boss gave you $10,000 to improve your brand's email marketing ROI?

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Integrating New Email Addresses into Your Database

Integrating New Email Addresses into Your Database

There may come a time in your career as an email marketer where you’ll be presented with a (legitimate) list that you need to integrate into your database; for example, your company could make an acquisition or you could be taking over marketing activities from another business unit. FierceMarkets has had a flurry of these kind of activities in the last 18 months, and we’ve developed a plan that has been successful so far. I’ll share the main points here to help with any integrations you may face.

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3 Reasons Why Subject Line Split Tests Aren’t Teaching You Anything About your Customers

3 Reasons Why Subject Line Split Tests Aren’t Teaching You Anything About your Customers

(editors note. Full title of post: “3 pretty complicated but incredibly important reasons why your subject line split tests aren’t teaching you very much about your customers”)

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Meet the Influencers: Andrew Kordek

(Andrew Kordek is the Co-Founder and COO of Trendline Interactive) How did you get started in email marketing? It started by accident in 1999 when I was in software sales and looking for ways to increase my production.  One day, I stumbled upon the power of mail merge in outlook...
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Meet the Influencer: Bob Frady

1. How did you get started in Email Marketing. I was working for IndyMac Bank running a huge direct mail operation when I saw the handwriting on the wall and got out of mortgages. In 2007 I ended up getting hired by Live Nation to be their VP of Direct...
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Captivate Customers with a Lifecycle Marketing Strategy

Captivate Customers with a Lifecycle Marketing Strategy

As email marketing experts, we all know that if the present and future direction of email marketing could be summed up in one word, it would be personalization.

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Email Marketing and the Hybrid Cloud

The proliferation of SaaS solutions into the massive and ever-growing cloud ecosystem has been godsend for digital marketers for more than 15 years. The days of expensive, IT intensive, on-premise solutions are largely a thing of the past. However, all the benefits of cloud solutions have not come without a...
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Meet the Influencer: Andy Thorpe

Andy, aka Captain Inbox, is the Email Oracle at Pure360. 1. How Did you Get Started in Email Marketing Even though the education system and I didn’t get on, I picked-up programming pretty quickly during a job fixing and building (then new) Pentium4 PCs at a local business equipment company,...
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Email Marketers Don't Actually Care About Privacy and Permission - Here's Why

Email Marketers Don't Actually Care About Privacy and Permission - Here's Why

"The point I would like to make is that there is a double standard being applied to the email channel and bizarrely this double standard is often welcomed by the email industry. We never seem happier than when someone else moves the goal posts or makes our lives difficult. We seem to think that overcoming obstacles both real and perceived (e.g. being blocked by blacklists creating email addresses out of common misspellings of email address and then blocking you when a clumsy consumer mistypes on registration, Gmail constantly changing the rules) are evidence of how committed we are to permission and privacy. They do not."

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Email Campaign Feedback and Approval Tools

Email Campaign Feedback and Approval Tools

I’m working on a feedback and approval tool for email campaigns and I wanted to get an idea of the type of tools that you are currently using for feedback, approval and proofing (not client testing ala Litmus) among stakeholders.

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Who was the First ESP?

Who was the First ESP?

Had a question posed to me by a colleague today asking who out there was the first ESP in the space. I seem to remember the topic coming up a little while ago on the list...but just wondering if anyone had a history of ESPs coming to market...Thanks,

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Meet the Influencers: Loren McDonald

Editors Note: Today we start a new series of blog posts to introduce and interview the amazing members of Only Influencers. We  start with Loren McDonald, someone I've known for as long as I've been in the industry. 1. How Did you Get Started in Email Marketing I was first...
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Energize Holiday Emails with Site Search Data

Energize Holiday Emails with Site Search Data

We’re almost there; Black Friday, Cyber Monday, and every other day from Thanksgiving to Christmas will fill up with online shoppers looking for those special gifts. Online businesses will ramp up marketing efforts and website optimization to capture all they can from floods of consumers scouring their inventories. Big and small companies, alike, will be looking for the advantage that makes them stand out this holiday season.

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What is cart and browse abandonment?

What is cart and browse abandonment?

"Browse abandonment emails are straightforward, focused, real-time emails to offer help and call shoppers back. They are different from newsletters, and marketing brochures, and other types of abandonment emails."

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Inactive Lists Don’t Always Equal Holiday Cheer!

Inactive Lists Don’t Always Equal Holiday Cheer!

The demands and expectations to boost sales during the holiday season are inevitable. Whether your business is retail, publishing, media, entertainment or any online marketing effort involving targeting and sending email, this year’s sales goals are likely higher than last holiday season. As email marketers, we all face the same pressure from our organizations to send more email and drive more traffic.

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It’s Back! Holiday Season Is Upon Us!

It’s Back!  Holiday Season Is Upon Us!

Suddenly September is here, Fall is closing in, and Holiday 2014 is right around the corner. As of today, there are 85 days left until Black Friday, the official kickoff to the holiday season. If you’re not planning out your holiday strategy now, you could quickly get behind. Yes I know I’m preaching to the choir but this season comes around once a year, and there are some new email tricks you can use to drive success in 2014.

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Everything you Know about Relevancy is Wrong!

Everything you Know about Relevancy is Wrong!

"One of the joys in being a digital/email marketer is that you don’t have to rely on opinion. You can simply run some numbers and decide for yourself."

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Bill McCloskey
Reading this I would have to believe that you aren't having any delivery issues. Clearly you've got it nailed. Unless it's not qui... Read More
Friday, 22 August 2014 01:21
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10 Email Subject Lines That Pack an Emotional Punch, and Why

10 Email Subject Lines That Pack an Emotional Punch, and Why

One of the best ways to engage email subscribers is to connect with them emotionally, although this is often easier said than done. I have spoken and written many times about the importance of creating emotional resonance – either positive or negative – between your message and your audience. It is essential because without some sort of feeling connection to you, at least occasionally, subscribers will become bored by the purely practical (i.e. 20% savings this week!), often repetitive litany of subject lines showing up in their inboxes and easily tune out. It’s fine to engage them intellectually, but if you want your email to create a lasting impact, it needs to pack an emotional punch too.

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Kawazunga Arbargle! Or how to boost your click rate by 34%

Kawazunga Arbargle! Or how to boost your click rate by 34%

Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single rule, tactic or word that works every time. Best practices sometimes fail and A/B testing can produce unexpected results.

Why is this? In simplest terms, being original keeps your subscribers on their toes and can spark in-actives into life. But if every subject line you write is surprising and original, your subscribers catch on and that lack of clarity has a negative effect.

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How to write a perfectly awful subject line in 5 easy steps

How to write a perfectly awful subject line in 5 easy steps

There’s no shortage of blogs, whitepapers and advice about how to create an awesome subject line. You’ll find lists, top tips, bullet points and maybe even the odd chart or graph.

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