Inbox Group

Inbox Group

Inbox Group

Inbox Group is a full-service email marketing agency you can trust to deliver top-notch customer service and support at every stage of your email marketing, social media, and mobile marketing programs. Whether you require a full-service email marketing or social media solution, or simply some help sending your monthly email newsletter, our team of experienced marketers are at the ready to support you.

Continue reading
  2348 Hits
  0 Comments

Harland Clarke Digital

Harland Clarke Digital
Harland Clarke DigitalWhat we do is marry technology and marketing expertise. What we do is provide products and services to power digital marketing programs. What we do is listen to our clients.
Continue reading
  1993 Hits
  0 Comments

Extravision

Extravision

Extravision

With over 10 years’ experience in email for both B2B and B2C we know how to create campaigns that work. Email is what we do every day. From strategy through to creative, build and analysis we help our clients achieve their marketing goals and objectives with tangible results.

Continue reading
  1603 Hits
  0 Comments

emfluence

emfluence
emfluenceWE CONVERT. emfluence is a full service digital marketing agency focused on conversions. We convert strangers into prospects, prospects into customers, and customers into evangelists. Part internet technology specialists, part marketing strategists, emfluence is solely focused on helping you grow your business online with less hassle and increasingly better results. Our...
Continue reading
  1710 Hits
  0 Comments

Digital Additive

Digital Additive
Digital AdditiveData are dots, simple points representing a value. But to the smart marketer, they're the language in which your customers tell you what they want and how to give it to them. At Digital Additive, we translate data into desires and efficiently build a dialogue that resonates. We connect the...
Continue reading
  1511 Hits
  0 Comments

DEG

DEG

 

DEG

 

 

Web Content Management: Content strategies, experiences, and tools that maximize your impact on the Web’s most valuable resource: Your audience.

Continue reading
  1334 Hits
  0 Comments

Action Rocket

Action Rocket
Action RocketThe Creative Studio for the Email Channel. We focus on creative ideas, design and HTML development that works for email.
Continue reading
  1680 Hits
  0 Comments

Email Marketing from Scratch in 6 Steps

Email Marketing from Scratch in 6 Steps

Over the last year, I’ve had the opportunity to help build out an entirely new attrition program. An attrition program tries to get customers who have left your product or service to come back – and it goes by a different name in every organization I’ve ever worked with.

Continue reading
  6144 Hits
  0 Comments

The Three Mobile Email Techniques

The Three Mobile Email Techniques

Did you know that sometimes your users will open email on a mobile device? I know, it was a shock to me too. But here we are in 2015, and after at least 5 “the year(s) of mobile email”, we’ve mostly got past the idea that we have to at least do something to consider this.

There’s plenty of stats and reasons why mobile is important – we won’t focus on those here (though, for the record, it’s around 55% opening on mobile for the average audience). However I have seen a bit of misinformation and confusion around mobile email design lately, so I thought it’d be useful to look at the three main approaches to improve the experience for mobile users.

Spoiler alert: the best approach is to adopt all three.

Continue reading
Recent Comments
Guest — Ana
Great post, Elliot! Thank you for sharing.
Friday, 10 April 2015 19:09
Bill McCloskey
Good read Elliot! All the three techniques makes sense. It would be good to see more marketers practicing one of these instead of ... Read More
Monday, 18 May 2015 10:06
  9049 Hits
  2 Comments

From Digital Strategist to Digital Marketer: What I learned and What Marketers Need from Consultants

From Digital Strategist to Digital Marketer: What I learned and What Marketers Need from Consultants

"In 2012, after 6 years in strategic planning at various digital agencies, I switched coasts (East to West) and became a client-side digital marketer. Lately, I have been reflecting on the transition - and what other consultants and strategists could take away from that perspective to make clients (like me) more successful."

Continue reading
  4856 Hits
  0 Comments

So You Want to Start Your Own Email Consultancy? Focus on the Road, Grasshopper

So You Want to Start Your Own Email Consultancy? Focus on the Road, Grasshopper

"Perhaps you lost your job recently, or think you might. Maybe you can’t stand where you’re working and envision something better, greater than where you are. Or, like many, you realize “working for the man” isn’t all it’s cracked up to be. "

Continue reading
Recent Comments
Guest — David Sparks
Congratulations Samantha, I am sure it will be a very successful endeavor for you. Your article certainly struck a chord with me.... Read More
Wednesday, 18 March 2015 16:34
Samantha Iodice
Thank you, David!
Thursday, 19 March 2015 14:12
Guest — James
Really good article. However, I think part of the fear of failing is the fear of not knowing if you'll get enough business coming ... Read More
Wednesday, 25 March 2015 16:25
  8197 Hits
  3 Comments

Deliverability, Engagement, and the Theory of Email Marketing

Deliverability, Engagement, and the Theory of Email Marketing

Ever since the final session at EEC 2015, it’s been a seismic few weeks for the email community when it comes to understanding deliverability from the perspective of the inbox providers. In that session, a seemingly innocuous question from yours truly turned what would have been a worthy, but predictable panel on deliverability featuring 4 major inbox providers (AOL, Comcast, Gmail and Outlook.com) into one of the most controversial and talked about panels in the history of the EEC.

Continue reading
Recent Comments
Guest — Eric Montz
First off thanks for the article Mr. Quist, definitely a ton of invaluable information. I do have one question for you if you have... Read More
Friday, 03 April 2015 16:08
Guest — Nazzareno Gorni
Frequency it's a challanging topic. To have the complete picture it would be helpful to have charts also regarding FBL rate and un... Read More
Monday, 27 April 2015 14:55
  24050 Hits
  2 Comments

MAAWG Sender Best Common Practices

MAAWG Sender Best Common Practices

Download the 2015 MAAWG Sender Best Common Practices White Paper

Continue reading
  1481 Hits
  0 Comments

Insights, Wisdom and Lessons Learned from the 2015 Email Evolution Conference

Insights, Wisdom and Lessons Learned from the 2015 Email Evolution Conference

Earlier this month I had the pleasure of joining many of my fellow Influencers in Miami at the Email Evolution Conference. Hosted annually by the Direct Marketing Association’s Email Experience Council (eec), the event kicks off the email conference year by bringing brands, advocates, vendors and thought leaders together under the south Florida sun to discuss, debate and share innovations and pressing issues central to email marketing.

Continue reading
  6575 Hits
  0 Comments

How Adjusting Our Email Pitch Boosted Our Referral Rate from 1.5% to 17.5%

How Adjusting Our Email Pitch Boosted Our Referral Rate from 1.5% to 17.5%

"I am 6 months into my new job and new role as Marketing Director at WorkCompass, A B2B SaaS firm selling Performance management and appraisal software. I am the first marketing hire coming fast on the heels of the first sales hire Colm. So what’s the perfect pitch for our audience? I had no idea!"

Continue reading
  3910 Hits
  0 Comments

It's Not What You Say, But How You Say It.

It's Not What You Say, But How You Say It.

“Words matter very much Ms. Barnes, you should care more about them given your profession.”- Francis Underwood (Kevin Spacey of House of Cards)

In the profession of digital marketing, our words matter very much. Words are the pinnacle point of persuasion that drive our consumers to either take an action or ignore our advances. Therefore, our pitches, or messages, warrant much more attention and affection than currently rewarded to them.

Continue reading
  4378 Hits
  0 Comments

Tips for an Email Marketer’s First Week on the Job

Tips for an Email Marketer’s First Week on the Job

Starting a new position is usually a challenge, and when that new position is in email marketing, it can be even tougher.

Continue reading
Recent comment in this post
Guest — Nick
Thanks for this - it could be a lot to fit into one week though! I think the reading part is essential - especially as different ... Read More
Monday, 23 February 2015 09:55
  6664 Hits
  1 Comment

The First 90 Days as an Email Marketer

The First 90 Days as an Email Marketer

Have you taken on a new role?  With the average tenure of email marketers at just under those of politicians and CMOs, new leaders and managers need to think about the first 90 days both tactically and strategically.

Continue reading
Recent comment in this post
Guest — Michael Watkins
Thanks for the nice mention of my work.
Wednesday, 18 February 2015 03:08
  11912 Hits
  1 Comment

6 Tips for Surviving Your First Week as an Email Marketer

6 Tips for Surviving Your First Week as an Email Marketer

I remember when I learned I was going to be responsible for email marketing for a new employer. My first reaction was “ok, what did I get into?” After the first bit of panic wore off, I developed a plan to educate myself and get immersed in the channel. Hopefully the tips below, which are based on how I learned the business, will help those who are new to this wonderful industry.

Continue reading
  5681 Hits
  0 Comments

First Week on the Job as an Email Marketer

First Week on the Job as an Email Marketer

Email marketing sounds old school; outdated and uncool. Digital marketing is supposed to be about creating cutting edge campaigns that everyone talks about. Email probably isn't what you had in mind as your first digital job, but if you’re lucky enough to have scored that gig, chances are you won't want to leave it now. Your first week will be a whirlwind of learning about clients' campaigns and your company's methodologies.

Continue reading
  5550 Hits
  0 Comments