How to Change ESP's, Part 2

How to Change ESP's, Part 2

Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part II of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who was heavily involved in managing one ESP change and lightly involved in another.

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What Constitutes Good Multi-channel Communication

What Constitutes Good Multi-channel Communication

Someone just asked me which companies I think are leading the way with multi-channel communications at present. Which I think is an interesting question and quite difficult to answer without being subjective. It also begs the question what constitutes good multi-channel communication?

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Shaw + Scott 2015 Holiday Guide

Shaw + Scott 2015 Holiday Guide

Nothing can take the joy out of the holidays faster than a messy marketing plan. We've worked up a plan to make sure your holidays are both joyful—and profitable—this year. Download our 2015 Holiday Guide and open up tips, tools, and tricks to make sure you get what you want this season … sanity, revenue, and rest.

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LiveIntentional Weekly: What’s a ‘Walled Garden’?

LiveIntentional Weekly: What’s a ‘Walled Garden’?

Verizon, in an effort to better position itself against fellow ad tech giants Facebook and Google, is reportedly taking The Donald approach to its data and building a HUGE wall around it, creating what is commonly referred to in the industry as a “Walled Garden.”

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How to Use Content Marketing to Generate More Leads and Revenue

How to Use Content Marketing to Generate More Leads and Revenue

After answering a frequently asked question in a website blog post, businessman Marcus Sheridan generated more than $1.7 million in fiberglass pool sales. Find out what that question was and how it may play an important part in the success of your content-marketing strategy.

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How to Change ESP's Part 1

How to Change ESP's Part 1
Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part I of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who...
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Marketing Beyond Predictive Analytics

Marketing Beyond Predictive Analytics

"Predictions of socioeconomic variables are as dependable as the Horoscope so let’s not rely on them…Instead we will need systems that don’t fall apart when we make a mistake."

--Nassim Taleb

There has never been a better time in the history of the world to be a marketer. Yet there is a great crisis in marketing today. The crisis is quite different than what you are likely to read in the trades or encounter at conferences. From my perch, the calamity facing marketers is what they have come to believe is the great savior; predictive analytics [PA].

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Friday Pitch Day: SuretyMail Instant Help

Friday Pitch Day: SuretyMail Instant Help

I'm very pleased to announce that SuretyMail has rolled our instant help service; this is a service for email senders who are having a delivery problem with which they want help, but who are not certified through us (our certification customers of course get this sort of help included with the cost of certification). Through SuretyMail's instant delivery help service, anyone can get immediate help with any deliverability problem they may be having.

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Colleen Kazemi

Colleen Kazemi

Synergy5280

Areas of expertise include: building global operations and professional service teams, email campaign strategy, deliverability, content and social media strategy and execution, original content development, partnership development, marketing and sales program development, customer acquisition and retention, and staffing and production best-practices.

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LiveIntentional Weekly: Everything You Ever Wanted to Know About Your Email Habits But Were Afraid to Ask

LiveIntentional Weekly: Everything You Ever Wanted to Know About Your Email Habits But Were Afraid to Ask

A new report from Adobe has revealed that people spend an average 6.3 hours a day checking email, and that the majority of them do it everywhere from the bed to bathroom.

This week, Only Influencer’s partner LiveIntent these findings in perspective and explore an area of growth opportunity for the email industry.

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LiveIntentional Weekly: 2015 Holiday Retail Preview

LiveIntentional Weekly: 2015 Holiday Retail Preview

It’s the official end to summer and retailers and hard-core shoppers everywhere are already digging in to prepare for the 2015 Black Friday and Cyber Monday weekend, so we’re going to pretend September and October don’t exist and dive right into our special Holiday 2015 Preview.

This week, we’re highlighting the hottest tech and trends that you need to know about to deliver on the biggest shopping weekend of the year.

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Friday Pitch Day: New Automation feature in Goolara Symphonie

Friday Pitch Day: New Automation feature in Goolara Symphonie

 

HI Everyone,

I've been dying to talk about the new Automation feature in Goolara Symphonie. Drip campaigns, shopping cart abandonments, lifecycle marketing, on-boarding programs are remarkably easy to create with this feature. It works with API and also with our Custom Tables feature if you need to create email workflows based on offline events (in-store sales, trade shows, webinars, etc.).

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The Robots Are Coming: Drip Marketing at it's Worst

The Robots Are Coming: Drip Marketing at it's Worst

I say automation, you think robotic, right?

No wonder. Experienced marketers and consumers alike receive corporate-heavy copy in their messages nowadays. Dry, humorless, stiff, computerized. Or the pendulum swings the other way with over-the-top witticisms and personality that tries too hard. Canned humor gets nowhere.

To strike a balance between robotic and over-friendly in your drip marketing campaigns is difficult, especially trying to let your usual brand voice have a weigh in, too. It isn’t impossible, though.

There are a few strategies that will help you craft conversational, concise copy that doesn’t sound like it came from a machine.

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If Back to School Emails Were Reviewed by “The Breakfast Club”

If Back to School Emails Were Reviewed by “The Breakfast Club”

Welcome to the soft-launch of the Autumn season, hard launching September 23rd. Also known to yanks as Fall, it’s not simply a change of seasons, it marks the beginning of many things - The beginning of the end as Winter approaches. (This feeling is especially strong in Chicagoans.) For pagans and ghouls, the launch into the Samhain/Halloween/Harvest season and a spookfest for any reason. For others, likely who happen to be (suddlenly overjoyed) parents, it’s back to school for the kids (hoorah!). Then, there’s the Email Marketer. Back to School marks another sales season which makes us happy and provides an opportunity to send MORE EMAIL!

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What Your Drip Messages Are Missing (You Might Be Surprised)

What Your Drip Messages Are Missing (You Might Be Surprised)

In a past Only Influencers article Automated Marketing: Drip vs. Nurture, the author argues that there are drip campaigns and there are nurture campaigns.

I wouldn’t necessarily argue that point, but I would take a different perspective.

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2014 Shaw + Scott Holiday Planning Guide

2014 Shaw + Scott Holiday Planning Guide

The holiday season is fast approaching and along with it bundles of marketing opportunities -- and potential missteps. Shaw + Scott’s 2014 Holiday Guide showcases key learnings from 2013, insights into the 2014 season, and other best-in-show insights to help you start planning your 2014 wins now.

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EU Data Reform: What's coming

EU Data Reform: What's coming

The European Commission has agreed that over the course of the next 12-24 months, there'll be some major changes to EU Data Protection law, with an aim to providing consumers with greater protection over their personal details both on and offline.

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EU Data Reform: Data collection & consent

EU Data Reform: Data collection & consent

Within the next 12-24 months, a time scale set by EU Parliament, there'll be a major overhaul of EU Data Protection, brought about by the European Commission. The changes are designed to reduce risk to consumers surrounding their personal information, in light of various data security breeches over recent years.

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EU Data Reform: Processing and storing data

EU Data Reform: Processing and storing data

This guide will cover:

The changes that will be introduced in relation to processing and storing consumer data.

How the changes will impact the way you currently work.

A wider view including an in detail example of how the changes will impact a typical retail multi-channel strategy.

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EU Data Reform: What campaigns can you send?

EU Data Reform: What campaigns can you send?

In this guide you'll find a three step process to identify what you'll need to do to prepare for the reform. It covers:

The campaigns you send now and what you want to send in the future

The data you'll need to power these campaigns

The foundations you'll need in place moving forwards

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