Kickbox

Kickbox

Kickbox

Kickbox ensures you only send email to real users and helps you separate the low-quality addresses from high-value contacts. Protect your reputation, increase open rates, and save money with Kickbox.

Continue reading
  2096 Hits
  0 Comments

Friday Pitch Winner: dotmailer

Friday Pitch Winner: dotmailer

For Pitch Friday, I'd like to let you know about the awesome new scripting capability we've added to dotmailer. Not for general release until next Wednesday (August 5th) but as you lot are so lovely… here’s preview of what’s to come.

We’ve, for some time now, allowed users to store information about purchase history, web viewing history, social profiles… against contact records in dotmailer; that’s been great for segmentation – but now we’ve got that into the email / landing page content… and then some.

Continue reading
  4591 Hits
  0 Comments

WYLEI

WYLEI

WYLEI

Pretarget your customers with the power of Predictive Content. Take real-time Adaptive Content to the next level with cloud-based machine learning.

Continue reading
  2026 Hits
  0 Comments

Email Vendors Page

Advertise on the Only Influencers Email Vendors PageSpecs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner.Cost: $1000Time: Six MonthsYour ads will appear on the front section of the Email Vendors menu of the OI site as well as around every NON-SPONSORED Email Vendors Page. Example Here. To advertise, please contact...
Continue reading
  539 Hits
  0 Comments

Email Consultants Page

Advertise on the Only Influencers Email ConsultantsSpecs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner.Cost: $600Time: Six MonthsYour ads will appear on the front section of the Email Consultants menu of the OI site as well as around every NON-SPONSORED  Email Consultants Page. Example Here. To advertise, please contact Bill...
Continue reading
  473 Hits
  0 Comments

Kath Pay

Kath Pay

Holistic Email Marketing

Email marketing strategy, Email training and workshops, Email integration in marketing mix, List growth, Marketing Automation, Lifecycle marketing automation, Email review, design and copy, ESP Vendor selection

Continue reading
  2208 Hits
  0 Comments

Unboxing Email on Acid

Unboxing Email on Acid

Today we are going to unbox the email technology company that, without a doubt, has the coolest name: Email On Acid.

Founded by web programmer John Thies and designer Michelle Klann in 2009, Email On Acid (based in Denver) is primarlily an email visualation tool but also has analytics capability and provides tools to increase inbox delivery and help blocked images render properly in the email client. 

Continue reading
  6739 Hits
  0 Comments

How to Become the CMO

How to Become the CMO

Email marketing programs – and the people who run them – are often among the single most profitable programs (and people) in an organization. The efforts they make to increase the stickiness of client relationships can add millions of dollars of marginal revenue to an organization.

Yet, when I find out that a new CMO or SVP of marketing has been added to a company, there is usually one glaring connection between nearly all of them…

They’re not email marketers.

Continue reading
Tags:
  5259 Hits
  0 Comments

Unboxing: Touchstone from AlchemyWorx

Unboxing: Touchstone from AlchemyWorx

Welcome to a new series from Only Influencers called "Unboxing: Email". Each "Unboxing" article will examine the latest Email Innovations, and walk you through each tool from login to results. 

We kick off the series this week with a deep dive into AlchemyWorx's Touchstone product which is subtitled "Subject Line Gold". Touchstone, as the subtitle suggests, is an A/B Subject Line Testing tool.

Continue reading
Recent comment in this post
Guest — Team Touchstone
Thanks Bill What you identified is not a bug as much as a less than perfect user interface. If no sector is selected, we only run... Read More
Friday, 17 July 2015 08:03
  5294 Hits
  1 Comment

Friday Pitch Day Winner: Lift Science Launches

Friday Pitch Day Winner: Lift Science Launches

Greetings Influencers! I’m incredibly excited to announce my return to the Influencers, and the industry at large with the launch of Lift Science, an agency focusing on digital marketing strategy, analytics and tech integrations.

Our goal is to make data science more fun and approachable, and to help brands build truly groundbreaking, next-generation integrated marketing automation solutions on top of their digital infrastructure. There have never been more powerful tools or computational power available to marketers than we have today, but there’s a huge gap in the industry when it comes to connecting these incredible solutions in a seamless manner to effectively use their advanced features. If you’re looking to connect your company’s product recommendation engine or offer decisioning system to send real time messages through your ESP, we can help.

Continue reading
  2053 Hits
  0 Comments

Calculating the Optimal Emotional Language for Email Success

Calculating the Optimal Emotional Language for Email Success

"The reaction to, and response of, an email message has the same power to conjure up an emotional response as does the spoken word, and the response or behavior we influence is the action, or lack-there-of, seen in our customers. But how do you know what to say to create this emotional reaction, specifically in your email marketing communications?"

Continue reading
Recent comment in this post
Guest
Thanks for an interesting analysis. We came to some similar conclusions when developing Phrasee. However, our factor analysis sh... Read More
Thursday, 09 July 2015 16:29
  8575 Hits
  1 Comment

Contextual Email Marketing: The future of your email program

Contextual Email Marketing: The future of your email program

After a consumer opts into receiving your emails, I assume they’ll be somewhat active. During the initial weeks they’ll open, click, browse your website, and maybe even convert. However, it probably won’t take long for them to lose interest. They’ll delete without pause or filter into a subfolder for a rainy day. They may come back briefly when a compelling event motivates them to find your most recent offer or a reactivation campaign lures them in once again, but the pattern will repeat itself. They’ll get bored and disengage all over again.

Continue reading
  4893 Hits
  0 Comments

What is your Legacy?

What is your Legacy?

I’ve admired many people in this industry for many years, some with more public backgrounds and contributions than others. But you always wonder what drives these people to be so vocal, what is it that they want to leave an imprint on for our industry and what big things not necessarily tied to the industry that they aspire to do to improve our world.

Continue reading
  4634 Hits
  0 Comments

Friday Pitch Day Winner: LiveIntent

Friday Pitch Day Winner: LiveIntent

LiveIntent works with 450 brands and 750 publishers to deliver marketing to 92MM people, not pixels, every month. This week, we announced a partnership with Salesforce Active Audiences.

Continue reading
  1432 Hits
  0 Comments

Five Things to Do When You’re Stuck on the Promotion Treadmill

Five Things to Do When You’re Stuck on the Promotion Treadmill

If your company is in a very price-competitive industry segment, you are probably stuck on the promotion treadmill. On the promotion treadmill, every day is another set of promotions, you are forced to send emails more and more often to help make sales goals, and every email screams a discount. You're probably tired of hearing all the best-practice advocates telling you to jump off the treadmill and send lifecycle emails for engagement. Even if you think they have a point, that's not your decision to make. Your job is to move the needle on sales while still sending out the constant hail of promotions.

Continue reading
  4590 Hits
  0 Comments

The Nitty Gritty of Email Segmentation

The Nitty Gritty of Email Segmentation

"You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers that practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability."

Continue reading
  5429 Hits
  0 Comments

Friday Pitch Winner: Digishopgirl Media

Friday Pitch Winner: Digishopgirl Media

Have you been wondering about advertising on Pinterest but have been hesitant because you think it's only for big brands? Well, hesitate no more. Pinterest has made the sponsored pins capability available to SMB advertisers over the last few months - as well as buyable pins just earlier this week.

Continue reading
  2117 Hits
  0 Comments

The State Of Email Marketing in India

With almost 122,500,453,020 emails sent every hour in India, email is alive and here to stay for long. While marketers across the globe are embracing advanced personalization in email, India is leaving no stone unturned to win the email game.

Continue reading
  7672 Hits
  0 Comments

Cart Abandonment Product Recommendations

Cart Abandonment Product Recommendations

The Influencers give their recommendations for the best Cart Abandonment Products and Tools.

Continue reading
  2329 Hits
  0 Comments

Friday Pitch Winner: Connect Preference from Inbox Marketer

Friday Pitch Winner: Connect Preference from Inbox Marketer

Introducing Connect Preference from Inbox Marketer.  The Preference Center for All!

What is Connect Preference?

Connect Preference acts as a membership page that allows readers to manage their email subscriptions, demographic information, interests and preferences.

Continue reading
  1422 Hits
  0 Comments