Meet the Influencer: Bob Frady

1. How did you get started in Email Marketing. I was working for IndyMac Bank running a huge direct mail operation when I saw the handwriting on the wall and got out of mortgages. In 2007 I ended up getting hired by Live Nation to be their VP of Direct Marketing,...
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Captivate Customers with a Lifecycle Marketing Strategy

Captivate Customers with a Lifecycle Marketing Strategy

As email marketing experts, we all know that if the present and future direction of email marketing could be summed up in one word, it would be personalization.

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Email Marketing and the Hybrid Cloud

The proliferation of SaaS solutions into the massive and ever-growing cloud ecosystem has been godsend for digital marketers for more than 15 years. The days of expensive, IT intensive, on-premise solutions are largely a thing of the past. However, all the benefits of cloud solutions have not come without a significant...
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Meet the Influencer: Andy Thorpe

Andy, aka Captain Inbox, is the Email Oracle at Pure360.1. How Did you Get Started in Email MarketingEven though the education system and I didn’t get on, I picked-up programming pretty quickly during a job fixing and building (then new) Pentium4 PCs at a local business equipment company, so I made...
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Email Marketers Don't Actually Care About Privacy and Permission - Here's Why

Email Marketers Don't Actually Care About Privacy and Permission - Here's Why

"The point I would like to make is that there is a double standard being applied to the email channel and bizarrely this double standard is often welcomed by the email industry. We never seem happier than when someone else moves the goal posts or makes our lives difficult. We seem to think that overcoming obstacles both real and perceived (e.g. being blocked by blacklists creating email addresses out of common misspellings of email address and then blocking you when a clumsy consumer mistypes on registration, Gmail constantly changing the rules) are evidence of how committed we are to permission and privacy. They do not."

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Guest — Dela
Interesting Tim Cook has decided to update and reinforce apples commitment to privacy http://bit.ly/1ATEm04... Read More
Thursday, 18 September 2014 22:58
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Email Campaign Feedback and Approval Tools

Email Campaign Feedback and Approval Tools

I’m working on a feedback and approval tool for email campaigns and I wanted to get an idea of the type of tools that you are currently using for feedback, approval and proofing (not client testing ala Litmus) among stakeholders.

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Who was the First ESP?

Who was the First ESP?

Had a question posed to me by a colleague today asking who out there was the first ESP in the space. I seem to remember the topic coming up a little while ago on the list...but just wondering if anyone had a history of ESPs coming to market...Thanks,

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Meet the Influencers: Loren McDonald

Editors Note: Today we start a new series of blog posts to introduce and interview the amazing members of Only Influencers. We  start with Loren McDonald, someone I've known for as long as I've been in the industry.1. How Did you Get Started in Email MarketingI was first exposed to email...
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Energize Holiday Emails with Site Search Data

Energize Holiday Emails with Site Search Data

We’re almost there; Black Friday, Cyber Monday, and every other day from Thanksgiving to Christmas will fill up with online shoppers looking for those special gifts. Online businesses will ramp up marketing efforts and website optimization to capture all they can from floods of consumers scouring their inventories. Big and small companies, alike, will be looking for the advantage that makes them stand out this holiday season.

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What is cart and browse abandonment?

What is cart and browse abandonment?

"Browse abandonment emails are straightforward, focused, real-time emails to offer help and call shoppers back. They are different from newsletters, and marketing brochures, and other types of abandonment emails."

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Inactive Lists Don’t Always Equal Holiday Cheer!

Inactive Lists Don’t Always Equal Holiday Cheer!

The demands and expectations to boost sales during the holiday season are inevitable. Whether your business is retail, publishing, media, entertainment or any online marketing effort involving targeting and sending email, this year’s sales goals are likely higher than last holiday season. As email marketers, we all face the same pressure from our organizations to send more email and drive more traffic.

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It’s Back! Holiday Season Is Upon Us!

It’s Back!  Holiday Season Is Upon Us!

Suddenly September is here, Fall is closing in, and Holiday 2014 is right around the corner. As of today, there are 85 days left until Black Friday, the official kickoff to the holiday season. If you’re not planning out your holiday strategy now, you could quickly get behind. Yes I know I’m preaching to the choir but this season comes around once a year, and there are some new email tricks you can use to drive success in 2014.

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Everything you Know about Relevancy is Wrong!

Everything you Know about Relevancy is Wrong!

"One of the joys in being a digital/email marketer is that you don’t have to rely on opinion. You can simply run some numbers and decide for yourself."

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Guest — Mohammed
Bob, Reputation matters to ISP's these days than segmentation. If you are getting good opens and clicks then there is no need to... Read More
Wednesday, 20 August 2014 17:35
Bill McCloskey
Reading this I would have to believe that you aren't having any delivery issues. Clearly you've got it nailed. Unless it's not qui... Read More
Friday, 22 August 2014 01:21
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10 Email Subject Lines That Pack an Emotional Punch, and Why

10 Email Subject Lines That Pack an Emotional Punch, and Why

One of the best ways to engage email subscribers is to connect with them emotionally, although this is often easier said than done. I have spoken and written many times about the importance of creating emotional resonance – either positive or negative – between your message and your audience. It is essential because without some sort of feeling connection to you, at least occasionally, subscribers will become bored by the purely practical (i.e. 20% savings this week!), often repetitive litany of subject lines showing up in their inboxes and easily tune out. It’s fine to engage them intellectually, but if you want your email to create a lasting impact, it needs to pack an emotional punch too.

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Kawazunga Arbargle! Or how to boost your click rate by 34%

Kawazunga Arbargle! Or how to boost your click rate by 34%

Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single rule, tactic or word that works every time. Best practices sometimes fail and A/B testing can produce unexpected results.

Why is this? In simplest terms, being original keeps your subscribers on their toes and can spark in-actives into life. But if every subject line you write is surprising and original, your subscribers catch on and that lack of clarity has a negative effect.

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A Better Subject Line in 60 Seconds (10 1/2 tips)

A Better Subject Line in 60 Seconds (10 1/2 tips)

Your email subject line. It’s an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least. Here are 10 ½ tips to make your subject line Don Draper not Al Bundy, caviar not tofu — in a word: better.

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CASL The Rebuttal:

CASL The Rebuttal:

Recently fellow influencer Bob Frady talked about “Why CASL is Bad Law“ and one that really isn’t going to stop spam.  Canada ranks as the number 7 global source for spam, producing about 4% of all the spam tracked in the world according to SpamRankings.net. While this pales in comparison to the 38.9% of Global Spam originating from the United States, it is still a major problem and represents a significant threat to consumer privacy.

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Guest — Bob Frady
Hey Matt - Thanks for proving my point. Could not have said it better myself. Bob
Wednesday, 30 July 2014 19:02
Guest — Dela
"What's in a name?". The actual name of CASL is: "An Act to promote the efficiency and adaptability of the Canadian economy by reg... Read More
Friday, 01 August 2014 08:55
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Engagement Levels of Email Acquisition Sources

Engagement Levels of Email Acquisition Sources

There are dozens of sources, methods, and tactics to grow your email subscriber list, and we all know that not all of them are equally effective. Marketers have vague notions that organic list growth is best and paid acquisition of sources may yield lower quality subscribers, but there is little data available that gets at the validity of that assumption. I pulled some data from my own subscriber list to help throw some hard data into the mix.

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Bill McCloskey
Thanks for sharing Lindsey. How long do you keep subscribers on your list if they don't open?
Wednesday, 23 July 2014 17:48
Guest — Lindsey Wagner
We start our reengagement program once a subscriber hasn't opened or clicked for a year.
Sunday, 03 August 2014 23:55
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How to Hire an Email Agency

How to Hire an Email Agency

It may seem self-serving for the long time CEO of an email agency to write about how to hire an agency. I certainly recognize that I am biased, but so is everyone. I will be as candid as possible. I also think that having worked for one for the world’s largest agency holding companies (NYSE:OMC — 75,000 employees, $16B annual revenue) for the last 14 years I have an uncommon perspective in the email space.

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Why CASL is Bad Law

Why CASL is Bad Law

"While CASL seems well intended (What? You like spam so much that you won’t try to stop it? You must be a spammer!!!!) it’s a lousy piece of legislation. It’s akin to trying to kill a fly with a hammer. CASL is bad legislation for three simple reasons –"

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Guest — Dela
Hi Bob I could not agree more! The bizarre thing is that while, as you point out CASL does not define either the crime or complian... Read More
Wednesday, 16 July 2014 14:25
Guest — Bill Kaplan
Well articulated, Bob. The fact is that the burdens and costs of legislation like CASL only fall on legitimate marketers, which a... Read More
Wednesday, 16 July 2014 15:00
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