This week, Only Influencer’s partner LiveIntent explains how email marketing has been re-invigorated by advances in ESP technology and how a solid email program can lead to polygamy in the woods of Vermont with Wilford Brimley and the ghost of Bruce Willis…metaphorically speaking…
"No matter how you slice it, email verification vendor comparisons are tricky and time-consuming for marketers … and the risk vs. reward ratio for the agency or ESP is not particularly attractive … yet the need for finding trustworthy and affordable list verification vendors exists. "
Email Innovation of the Week Winner!
"If you’ve ever used dotmailer's EasyEditor to knock up an email campaign, you’ll be right at home. And if you haven’t, then I think you’ll feel at home pretty quickly too (it’s entirely drag and drop, so the learning curve is pretty gentle). Very quickly and easily you can create columns, insert images, manage styles and manage background images."
Article by Tracey Gordon, VP Client Services, and Paul Gordon, co-founder, Bubblebox.
The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had joined the great race to target, capture and retain their piece of the “the selfie generation,” while swiftly pushing the parent demographic—the boomers— under the rug. I thought it might be interesting to write something to counter all of this millennial fervor—a think piece on how to engage the oft-ignored “boomer consumer.” But the more I read about demographic marketing, the more conflicting the findings seemed to be, and the more I realized that there really isn’t a consensus definition of any generation in our modern times. So I got to thinking: is demographic marketing dead?
For Pitch Friday, I'd like to let you know about the awesome new scripting capability we've added to dotmailer. Not for general release until next Wednesday (August 5th) but as you lot are so lovely… here’s preview of what’s to come.
We’ve, for some time now, allowed users to store information about purchase history, web viewing history, social profiles… against contact records in dotmailer; that’s been great for segmentation – but now we’ve got that into the email / landing page content… and then some.
Advertise on the Only Influencers Email Vendors Page Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $1000 Time: Six Months Your ads will appear on the front section of the Email Vendors menu of the OI site as well as around every NON-SPONSORED Email Vendors Page. Example...
Advertise on the Only Influencers Email Consultants Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $600 Time: Six Months Your ads will appear on the front section of the Email Consultants menu of the OI site as well as around every NON-SPONSORED Email Consultants Page. Example Here. ...
Holistic Email Marketing Email marketing strategy, Email training and workshops, Email integration in marketing mix, List growth, Marketing Automation, Lifecycle marketing automation, Email review, design and copy, ESP Vendor selection email@example.com phone: 44 (0) 777 1535 182 Linkedin www.linkedin.com/in/kathpay Twitter www.twitter.com/kathpay
Today we are going to unbox the email technology company that, without a doubt, has the coolest name: Email On Acid.
Founded by web programmer John Thies and designer Michelle Klann in 2009, Email On Acid (based in Denver) is primarlily an email visualation tool but also has analytics capability and provides tools to increase inbox delivery and help blocked images render properly in the email client.
Email marketing programs – and the people who run them – are often among the single most profitable programs (and people) in an organization. The efforts they make to increase the stickiness of client relationships can add millions of dollars of marginal revenue to an organization.
Yet, when I find out that a new CMO or SVP of marketing has been added to a company, there is usually one glaring connection between nearly all of them…
They’re not email marketers.
Welcome to a new series from Only Influencers called "Unboxing: Email". Each "Unboxing" article will examine the latest Email Innovations, and walk you through each tool from login to results.
We kick off the series this week with a deep dive into AlchemyWorx's Touchstone product which is subtitled "Subject Line Gold". Touchstone, as the subtitle suggests, is an A/B Subject Line Testing tool.
Greetings Influencers! I’m incredibly excited to announce my return to the Influencers, and the industry at large with the launch of Lift Science, an agency focusing on digital marketing strategy, analytics and tech integrations.
Our goal is to make data science more fun and approachable, and to help brands build truly groundbreaking, next-generation integrated marketing automation solutions on top of their digital infrastructure. There have never been more powerful tools or computational power available to marketers than we have today, but there’s a huge gap in the industry when it comes to connecting these incredible solutions in a seamless manner to effectively use their advanced features. If you’re looking to connect your company’s product recommendation engine or offer decisioning system to send real time messages through your ESP, we can help.
"The reaction to, and response of, an email message has the same power to conjure up an emotional response as does the spoken word, and the response or behavior we influence is the action, or lack-there-of, seen in our customers. But how do you know what to say to create this emotional reaction, specifically in your email marketing communications?"
After a consumer opts into receiving your emails, I assume they’ll be somewhat active. During the initial weeks they’ll open, click, browse your website, and maybe even convert. However, it probably won’t take long for them to lose interest. They’ll delete without pause or filter into a subfolder for a rainy day. They may come back briefly when a compelling event motivates them to find your most recent offer or a reactivation campaign lures them in once again, but the pattern will repeat itself. They’ll get bored and disengage all over again.