Tricks or Treats? Inbox Spooks and the Lack of Ghoulish Email

Tricks or Treats? Inbox Spooks and the Lack of Ghoulish Email

If my six different inboxes are any indication, retailers and businesses of any type don’t use Halloween as the awesome opportunity it is. I received all of two Halloween inspired emails, which is rather pathetic. It’s a playful, fun, and joyously spooky time of year – why would retailers shy away from such a great opportunity? Are they worried they’ll offend? Seriously?

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Meet the Influencers: David Baker

Meet the Influencers: David Baker

How did you get started in Email Marketing?

My career has been a series of phases. Early in my career I was all about direct marketing and eLearning. The eLearning side really shaped a lot of my thinking around how people learn, connect and how content can play a role in that. I worked at Franklin Covey during the emergence of the Palm Pilot and online calendaring days, and the transition of ecommerce and online. Imagine taking thousands of hours of offline content and trying to port to self paced courseware.

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Quarterly Email Benchmarks Reports

The following is a list of Quarterly Benchmark Reports suggested the OI membership. Some require registration to download: 

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LiveIntentional Weekly: Back to the Future of the Cookie

LiveIntentional Weekly: Back to the Future of the Cookie

Last week, the world celebrated Back to the Future Day, the day in the future that Marty and Doc travel to in Back to the Future II. To honor this day, Only Influencer's partner LiveIntent built their own flux capacitor and went back in time to 1995 to report on the biggest news in digital marketing from 20 years ago.

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Editorial Calendars, Content Marketing and a Few Tips

Editorial Calendars, Content Marketing and a Few Tips

Facebook. Instagram. LinkedIn. LinkedIn Pulse. Twitter. Vine. Your Company’s Blog. Your Personal Blog. Your Company’s Email Newsletter. The Email Newsletter for Your Personal Blog. The Article that You Write for that Industry Publication. The Post You Write for the Only Influencers Blog. And Random Other Opportunities that Arise.

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Friday Pitch: Instant Preview and Checklist from Litmus

Friday Pitch: Instant Preview and Checklist from Litmus

Greetings from the folks at Litmus!

We're thrilled to announce the release ofInstant Previews and Checklist.

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2015 Retention Marketing Survey

2015 Retention Marketing Survey

How Retailers Large and Small Can More Effectively Retain Customers

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Friday Pitch: Alchemy Worx New Seasonal Case Study

Friday Pitch: Alchemy Worx New Seasonal Case Study

I would like to announce the launch of a new seasonal case study by Alchemy Worx and promote our new “off the shelf” automated campaigns aimed at anyone who would like to implement a seasonal campaign, but is short on either inspiration, resource or constrained by internal lead times.

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Friday Pitch: Maropost Leads

Friday Pitch: Maropost Leads

All right, Influencers...here we go. From the great minds at Maropost!

This week, Facebook released lead ads, allowing advertisers to add users to their email database with only two clicks. Maropost is one of six companies in the world who were part of the initial integration launch - we're calling our integration Maropost Leads. 

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How Much Does Email Marketing Cost?

How Much Does Email Marketing Cost?

How much does email marketing cost and what are the factors in determining the price of a campaign? Responding to that question is similar to answering, “How much does a house cost?” The answer depends on a number of factors. These key factors drive the cost of implementing an effective email campaign.

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LiveIntentional Weekly: How to Survive the Ad-Block Apocalypse

LiveIntentional Weekly: How to Survive the Ad-Block Apocalypse

With the use of ad blocking software increasing to over 41% in the past year alone and several ad-blocking apps appearing in the top 10 within the Apple Store, the digital world has officially pressed the “Panic!” button on ad blocking.

This week, Only Influencer’s partner LiveIntent outlines how you can survive the ad block apocalypse without having to resort to cannibalism. (Unless that’s your thing. No judgement.)

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Friday Pitch Day Winner: Wylei's A/B testing Product

Friday Pitch Day Winner: Wylei's A/B testing Product

Good morning, everyone. Very excited to introduce Wylei's core machine learning-driven A/B testing product to the group. Would love to connect off list with anyone who has any feedback or wants to learn more.

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Friday Pitch Day: Email Marketing Software Buyer's Guide Released

Friday Pitch Day: Email Marketing Software Buyer's Guide Released

I am very proud to finally be able to reveal what we have been working on since Feb. of this year. Bruno Florence, Torsten Schwarz, Gabriele Braun and I created something I think unseen in our market, quite EPIC. Below more details and some stats, if you have any questions, or like to know more, feel free to shoot me an email jvrijn@emailmonday.com.  

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How to Change ESP's, Part 2

How to Change ESP's, Part 2

Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part II of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who was heavily involved in managing one ESP change and lightly involved in another.

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What Constitutes Good Multi-channel Communication

What Constitutes Good Multi-channel Communication

Someone just asked me which companies I think are leading the way with multi-channel communications at present. Which I think is an interesting question and quite difficult to answer without being subjective. It also begs the question what constitutes good multi-channel communication?

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Shaw + Scott 2015 Holiday Guide

Shaw + Scott 2015 Holiday Guide

Nothing can take the joy out of the holidays faster than a messy marketing plan. We've worked up a plan to make sure your holidays are both joyful—and profitable—this year. Download our 2015 Holiday Guide and open up tips, tools, and tricks to make sure you get what you want this season … sanity, revenue, and rest.

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LiveIntentional Weekly: What’s a ‘Walled Garden’?

LiveIntentional Weekly: What’s a ‘Walled Garden’?

Verizon, in an effort to better position itself against fellow ad tech giants Facebook and Google, is reportedly taking The Donald approach to its data and building a HUGE wall around it, creating what is commonly referred to in the industry as a “Walled Garden.”

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How to Use Content Marketing to Generate More Leads and Revenue

How to Use Content Marketing to Generate More Leads and Revenue

After answering a frequently asked question in a website blog post, businessman Marcus Sheridan generated more than $1.7 million in fiberglass pool sales. Find out what that question was and how it may play an important part in the success of your content-marketing strategy.

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How to Change ESP's Part 1

How to Change ESP's Part 1

Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part I of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who...

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Friday Pitch Day: SuretyMail Instant Help

Friday Pitch Day: SuretyMail Instant Help

I'm very pleased to announce that SuretyMail has rolled our instant help service; this is a service for email senders who are having a delivery problem with which they want help, but who are not certified through us (our certification customers of course get this sort of help included with the cost of certification). Through SuretyMail's instant delivery help service, anyone can get immediate help with any deliverability problem they may be having.

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