"Lately there’s been a lot of talk about the power struggles between the teams traditionally responsible for information technology and those responsible for marketing. Heidrick & Struggles sums up the collision of these two functions very well."
Despite all the talk over here about the EU Data Protection Reform, with its unknown content and unknown timescales, we’ve been relatively calm and relaxed about the whole thing. After all, who has time to worry about something “12-24” months away when you have things which matter now?
"Personalization is under attack. Not the act of personalizing messages to be more relevant and valuable – just the word itself. A recent Buzzfeed article reports that brands like Walmart, Macys and Gap are eschewing the term "personalization" in favor of "relevancy." Why? There are a couple of reasons. First, with the amount of contextually relevant data now available to marketers, the term personalization seems dated, limited and even "invasive and robotic," according to the article. Second, brands are very aware of not crossing the line between relevant and creepy. "
Welcome to Spike. We’re a full service email marketing agency that works with businesses that range from: Retail to Real Estate, Baby Clothing to Health Stores, Insurance, Recruitment and Energy Providers. We use the insights gained by linking email marketing to business objectives to send Email With Purpose and get results. Are you ready to start sending Email With Purpose? Let’s talk!
Shaw + Scott Shaw + Scott is a digital communications agency with a passion for customer relationship marketing. We specialize in strategic, creative and technical solutions to help define, craft and support your email, mobile, social and web campaigns—all tailored to your brand, marketing objectives, and production realities.
Shift Paradigm is an end-to-end shift in the way organizations align around growth. After pioneering the email marketing and marketing automation movements by helping thousands of organizations implement marketing technology platforms, we know that technology alone can’t get your business growing. Usually, it takes a paradigm shift in the way we...
Inbox Group is a full-service email marketing agency you can trust to deliver top-notch customer service and support at every stage of your email marketing, social media, and mobile marketing programs. Whether you require a full-service email marketing or social media solution, or simply some help sending your monthly email newsletter, our team of experienced marketers are at the ready to support you.
With over 10 years’ experience in email for both B2B and B2C we know how to create campaigns that work. Email is what we do every day. From strategy through to creative, build and analysis we help our clients achieve their marketing goals and objectives with tangible results.
emfluence WE CONVERT. emfluence is a full service digital marketing agency focused on conversions. We convert strangers into prospects, prospects into customers, and customers into evangelists. Part internet technology specialists, part marketing strategists, emfluence is solely focused on helping you grow your business online with less hassle and increasingly better results....
Digital Additive Data are dots, simple points representing a value. But to the smart marketer, they're the language in which your customers tell you what they want and how to give it to them. At Digital Additive, we translate data into desires and efficiently build a dialogue that resonates. We connect...
Over the last year, I’ve had the opportunity to help build out an entirely new attrition program. An attrition program tries to get customers who have left your product or service to come back – and it goes by a different name in every organization I’ve ever worked with.
Did you know that sometimes your users will open email on a mobile device? I know, it was a shock to me too. But here we are in 2015, and after at least 5 “the year(s) of mobile email”, we’ve mostly got past the idea that we have to at least do something to consider this.
There’s plenty of stats and reasons why mobile is important – we won’t focus on those here (though, for the record, it’s around 55% opening on mobile for the average audience). However I have seen a bit of misinformation and confusion around mobile email design lately, so I thought it’d be useful to look at the three main approaches to improve the experience for mobile users.
Spoiler alert: the best approach is to adopt all three.
"In 2012, after 6 years in strategic planning at various digital agencies, I switched coasts (East to West) and became a client-side digital marketer. Lately, I have been reflecting on the transition - and what other consultants and strategists could take away from that perspective to make clients (like me) more successful."
"Perhaps you lost your job recently, or think you might. Maybe you can’t stand where you’re working and envision something better, greater than where you are. Or, like many, you realize “working for the man” isn’t all it’s cracked up to be. "
Ever since the final session at EEC 2015, it’s been a seismic few weeks for the email community when it comes to understanding deliverability from the perspective of the inbox providers. In that session, a seemingly innocuous question from yours truly turned what would have been a worthy, but predictable panel on deliverability featuring 4 major inbox providers (AOL, Comcast, Gmail and Outlook.com) into one of the most controversial and talked about panels in the history of the EEC.