Valentine's Day Emails that Offer More than a Shopping Experience

Valentine's Day Emails that Offer More than a Shopping Experience

"The best tips I can give you this holiday season is to spur your creativity with example of past programs that did more than offered shopping experiences. Given it’s less than a month out, it’s still not too late to use your brand as the experience vs. selling products to augment the experience. Not everyone has a power brand like Tiffany’s. "

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7 Tips to Nail Your Valentine’s Day Email Campaign

7 Tips to Nail Your Valentine’s Day Email Campaign

Not in the business of hearts, perfume or roses? No biggie, you can still crush it with your V-Day campaign.

Did you know that people are willing to spend on average $130.97 on Valentine’s Day for their significant other (US National Retail Federation)? Heck, 3% of pet owners will even give Valentine’s Day gifts to their pets! That’s why you are missing out on some big bucks if you aren’t crafting killer V-Day email campaigns, even if you aren’t a jewelry store or chocolate shop. Here are 7 tips on creating an incredible Valentine’s Day email, for ANY company or product.

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Nine Great Ways to Fall in Love with Email Again

Nine Great Ways to Fall in Love with Email Again

"Email. It’s “antiquated,” always on the verge of dying and if you ask what the internet thinks of email marketing you will find that 74.9% find it negative. Yet 66% of B2C marketing professionals still maintain that email is the most effective channel to reach and engage customers. Our job as email marketers is to continually drive engagement and grow this high ROI channel. This Valentine’s Day let’s get back to the basics and take a look at nine great best practices we can follow to fall in love with email again."

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Da Vinci Coding: The Art of HTML

Da Vinci Coding: The Art of HTML

By sticking to a few key fundamental design practices, you can create beautiful and compatible emails that will delight and captivate your audience. Courtesy of LiveIntent.

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Look East: Email Marketing Challenges in China

Look East: Email Marketing Challenges in China

When looking to China, and in excess of a half billion consumer mailboxes , it is no surprise email marketers will identify substantial opportunity, this should be balanced with the understanding the landscape is very different to anywhere else in the world.  It is certainly not a simple matter of transferring your experience gained in North America, Europe or even Asia-Pacific and applying that to the mainland Chinese market.

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How to Begin Marketing in China

How to Begin Marketing in China

Marketing in China offers several opportunities. The overall market huge and wealth is on the rise – two factors that are especially attractive to international companies. That said, marketing in China can differ significantly from marketing in the U.S. as well as many other Western countries. Email marketing, in particular, offers specific challenges not common in the rest of the world.

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5 Reasons why Your Landing Pages Suck at Generating Email Program Conversions.

5 Reasons why Your Landing Pages Suck at Generating Email Program Conversions.

Your landing page or capture / conversion page, is one of the greatest assets a marketer has. Those single pages that are crafted to capturing permission and get the contact (first step) or get the conversion (last step). Often general site pages don’t cut it. These are the micro-conversions that often don’t get the attention they deserve.

Site owners can build successful landing pages, there are plenty of resources and best practices to help you do it. Still, avoiding the pitfalls plaguing ineffective landing pages continues to be a struggle.

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Oracle Responsys

Oracle Responsys

Oracle’s Cross-Channel Marketing solution, Oracle Responsys, empowers marketers to deliver more relevant, real-time interactions for consumers across email, mobile, display, social, and web experiences. Program Orchestration offers a centralized canvas to coordinate personalized interactions with a powerful, point-and-click interface that helps marketers adapt—not just respond—to customer behavior.

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Going Responsive: 2015 Optimizing for a Mobile World

Going Responsive: 2015 Optimizing for a Mobile World

With an overwhelming number of devices to consider, taking the time to learn and adopt responsive design as early as possible will save you time, money, and resources in the future. Not to mention continuing to keep the customer happy and dedicated to your brand. (Courtesy of Shaw + Scott)

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Red Pill Email's 2015 Email Vendor Features and Functions Guide

Red Pill Email's 2015 Email Vendor Features and Functions Guide

Download the 2015 Email Vendor Features and Functions Guide, brought to you by Red Pill Email.

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Four keys to a Kick-Ass Email Program

Four keys to a Kick-Ass Email Program

I’ve been lucky in my career – I’ve been brought in three different times to turn around and/or grow an email program. Two were (and are) rousing successes. Let’s just call the other one... a valuable test.

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The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing

The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing

MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the impact of responsive design, and find out if testing your emails can increase click rates. Courtesy of Litmus.

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Email Marketing Inspiration for 2015

Email Marketing Inspiration for 2015

"Here’s what’s on the 2015 “to-do” list of these top marketers, and should probably be on yours as well."

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Closed-Loop ROI: The "Holy Grail" of Retail Mobile Marketing

Closed-Loop ROI: The "Holy Grail" of Retail Mobile Marketing

The practice of marketing has long searched for the ideal, one-to-one, marketer-customer communication channel – one that would allow two-way conversations and deliver masses of critical customer information back to the marketer. For marketers everywhere, this would be the marketing “Holy Grail.”

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Mobile Security: What's the Risk?

Mobile Security: What's the Risk?

How to Maintain Consumer Confidence and Trust When Selecting a Mobile Program Provider.

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Nothing Happens Until You Have an Email Address

Nothing Happens Until You Have an Email Address

Vendors that focus on the acquisition of email addresses have been shamed for too long. Admittedly, the email acquisition space is rife with vendors of ill repute, and plenty of people have lined their pockets with the money of marketers hoping for a quick way to grow their prospect databases. This does not mean, however, that ALL acquisition vendors or all email acquisition practices are bad!

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Email in a Mobile World: Q1 2014 North American Metrics

Email in a Mobile World: Q1 2014 North American Metrics

Last year was a big “rethink” year for email, after clawing its way back into the limelight as the reigning champion of digital marketing. Mobile email penetration peaked in 2013 igniting marketers’ need to gain insight on how this growth was influencing their email programs. Inbox Marketer’s behavioural email data showed major shifts in device usage and consumption patterns, underscoring the need for new strategies in the design and development of mobile optimized email.

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Automate or Die

Automate or Die

Last week I had the opportunity to speak at an Atlanta Interactive Marketing (AiMA) event on must-have marketing automation tools. Marketing is about getting the attention ofthe people who matter most to your business, and what makes it possible to reach these people is the data we have about them. No matter how you compile it, the data you have about customers is what drives your automation. What I wanted to share at this event was that, regardless of which automation platform you use and which processes you have in place, your automation efforts will never be as effective as they could be if you’re not automating the data that drives these processes. Marketing automation isn’t complete without data automation.

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ESPs are all the same (or maybe not?)

ESPs are all the same (or maybe not?)

“You are all the same”, the words uttered by brands to ESPs, the words that ESPs don’t like to hear.

But is it true?

So here’s some advice for brands to answer this.

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Meet the Influencers: Dela Quist

Dela Quist is the Founder of Alchemy Worx 1. How did you get started in Email Marketing? Before becoming involved in the digital world my background was in publishing and advertising. In other words, using content to provide marketers with an opportunity to showcase their products and services to our readers....

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