Who Should Email Marketers Follow on Twitter?

Who Should Email Marketers Follow on Twitter?

The Following is a list of the Top Twitter Handles that every Email Marketer should follow.

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Email Industry Terms and Acronyms

Email Industry Terms and Acronyms

A Glossary of Email Marketing Terms and Abbreviations

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2014 Email Marketers Salary Guide

2014 Email Marketers Salary Guide

Are you making what you should? Download the 2014 Email Marketers Salary Guide

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Email Marketing Newsletters, Blogs, Organizations and Conferences

Email Marketing Newsletters, Blogs, Organizations and Conferences

Links to "Must Read" blogs, organaizations, and newsletters for Email Marketing Professionals

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LiveIntentional Weekly: Why Everyone Needs ESP

LiveIntentional Weekly: Why Everyone Needs ESP

This week, Only Influencer’s partner LiveIntent explains how email marketing has been re-invigorated by advances in ESP technology and how a solid email program can lead to polygamy in the woods of Vermont with Wilford Brimley and the ghost of Bruce Willis…metaphorically speaking…

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Alfred Knows: Find the Best Vendor to Verify Your Email List

Alfred Knows: Find the Best Vendor to Verify Your Email List

"No matter how you slice it, email verification vendor comparisons are tricky and time-consuming for marketers … and the risk vs. reward ratio for the agency or ESP is not particularly attractive … yet the need for finding trustworthy and affordable list verification vendors exists. "

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New Drag and Drop Landing Page Builder from dotmailer

New Drag and Drop Landing Page Builder from dotmailer

Email Innovation of the Week Winner!

"If you’ve ever used dotmailer's EasyEditor to knock up an email campaign, you’ll be right at home. And if you haven’t, then I think you’ll feel at home pretty quickly too (it’s entirely drag and drop, so the learning curve is pretty gentle). Very quickly and easily you can create columns, insert images, manage styles and manage background images."

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The Absolute Best Mobile Email Resources

The Absolute Best Mobile Email Resources

Everything You Every Wanted to Know about Mobile Email: A Compendium of the World's Best Free Resources for Learning about Mobile Email Marketing

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Email Style Guides

Email Style Guides

A Collection of the Best Email Design Style Guides and HTML/CSS Coding Guides

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Top Email Marketing Pinterest Boards

Top Email Marketing Pinterest Boards

I'm looking for inspiration to up all of our lifecycle triggered emails this spring, as well as inspire our teams to try something new. Which Pinterest email marketing boards do you follow or curate?

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Is Demographic-Marketing Dead?

Is Demographic-Marketing Dead?

Article by Tracey Gordon, VP Client Services, and Paul Gordon, co-founder, Bubblebox.

The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had joined the great race to target, capture and retain their piece of the “the selfie generation,” while swiftly pushing the parent demographic—the boomers— under the rug. I thought it might be interesting to write something to counter all of this millennial fervor—a think piece on how to engage the oft-ignored “boomer consumer.” But the more I read about demographic marketing, the more conflicting the findings seemed to be, and the more I realized that there really isn’t a consensus definition of any generation in our modern times. So I got to thinking: is demographic marketing dead?

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Email Coding Classes

Email Coding Classes

One of the Influencers was interested in sharpening their HTML skills and was looking for some formal training on Responsive Coding for email. Here are some of the suggestion:

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Kickbox

Kickbox

Kickbox

Kickbox ensures you only send email to real users and helps you separate the low-quality addresses from high-value contacts. Protect your reputation, increase open rates, and save money with Kickbox.

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Friday Pitch Winner: dotmailer

Friday Pitch Winner: dotmailer

For Pitch Friday, I'd like to let you know about the awesome new scripting capability we've added to dotmailer. Not for general release until next Wednesday (August 5th) but as you lot are so lovely… here’s preview of what’s to come.

We’ve, for some time now, allowed users to store information about purchase history, web viewing history, social profiles… against contact records in dotmailer; that’s been great for segmentation – but now we’ve got that into the email / landing page content… and then some.

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WYLEI

WYLEI

WYLEI

Pretarget your customers with the power of Predictive Content. Take real-time Adaptive Content to the next level with cloud-based machine learning.

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Email Vendors Page

Advertise on the Only Influencers Email Vendors Page Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $1000 Time: Six Months Your ads will appear on the front section of the Email Vendors menu of the OI site as well as around every NON-SPONSORED Email Vendors Page. Example...

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Email Consultants Page

Advertise on the Only Influencers Email Consultants Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $600 Time: Six Months Your ads will appear on the front section of the Email Consultants menu of the OI site as well as around every NON-SPONSORED  Email Consultants Page. Example Here. ...

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Kath Pay

Kath_Pay2

Holistic Email Marketing Email marketing strategy, Email training and workshops, Email integration in marketing mix, List growth, Marketing Automation, Lifecycle marketing automation, Email review, design and copy, ESP Vendor selection kath@holisticemail.com phone: 44 (0) 777 1535 182 Linkedin www.linkedin.com/in/kathpay Twitter www.twitter.com/kathpay

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Unboxing Email on Acid

Unboxing Email on Acid

Today we are going to unbox the email technology company that, without a doubt, has the coolest name: Email On Acid.

Founded by web programmer John Thies and designer Michelle Klann in 2009, Email On Acid (based in Denver) is primarlily an email visualation tool but also has analytics capability and provides tools to increase inbox delivery and help blocked images render properly in the email client. 

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How to Become the CMO

How to Become the CMO

Email marketing programs – and the people who run them – are often among the single most profitable programs (and people) in an organization. The efforts they make to increase the stickiness of client relationships can add millions of dollars of marginal revenue to an organization.

Yet, when I find out that a new CMO or SVP of marketing has been added to a company, there is usually one glaring connection between nearly all of them…

They’re not email marketers.

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