New Drag and Drop Landing Page Builder from dotmailer

New Drag and Drop Landing Page Builder from dotmailer

Email Innovation of the Week Winner!

"If you’ve ever used dotmailer's EasyEditor to knock up an email campaign, you’ll be right at home. And if you haven’t, then I think you’ll feel at home pretty quickly too (it’s entirely drag and drop, so the learning curve is pretty gentle). Very quickly and easily you can create columns, insert images, manage styles and manage background images."

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The Absolute Best Mobile Email Resources

The Absolute Best Mobile Email Resources

Everything You Every Wanted to Know about Mobile Email: A Compendium of the World's Best Free Resources for Learning about Mobile Email Marketing

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Email Style Guides

Email Style Guides

A Collection of the Best Email Design Style Guides and HTML/CSS Coding Guides

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Top Email Marketing Pinterest Boards

Top Email Marketing Pinterest Boards

I'm looking for inspiration to up all of our lifecycle triggered emails this spring, as well as inspire our teams to try something new. Which Pinterest email marketing boards do you follow or curate?

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Is Demographic-Marketing Dead?

Is Demographic-Marketing Dead?

Article by Tracey Gordon, VP Client Services, and Paul Gordon, co-founder, Bubblebox.

The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had joined the great race to target, capture and retain their piece of the “the selfie generation,” while swiftly pushing the parent demographic—the boomers— under the rug. I thought it might be interesting to write something to counter all of this millennial fervor—a think piece on how to engage the oft-ignored “boomer consumer.” But the more I read about demographic marketing, the more conflicting the findings seemed to be, and the more I realized that there really isn’t a consensus definition of any generation in our modern times. So I got to thinking: is demographic marketing dead?

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Email Coding Classes

Email Coding Classes

One of the Influencers was interested in sharpening their HTML skills and was looking for some formal training on Responsive Coding for email. Here are some of the suggestion:

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Kickbox

Kickbox

Kickbox

Kickbox ensures you only send email to real users and helps you separate the low-quality addresses from high-value contacts. Protect your reputation, increase open rates, and save money with Kickbox.

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Friday Pitch Winner: dotmailer

Friday Pitch Winner: dotmailer

For Pitch Friday, I'd like to let you know about the awesome new scripting capability we've added to dotmailer. Not for general release until next Wednesday (August 5th) but as you lot are so lovely… here’s preview of what’s to come.

We’ve, for some time now, allowed users to store information about purchase history, web viewing history, social profiles… against contact records in dotmailer; that’s been great for segmentation – but now we’ve got that into the email / landing page content… and then some.

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WYLEI

WYLEI

WYLEI

Pretarget your customers with the power of Predictive Content. Take real-time Adaptive Content to the next level with cloud-based machine learning.

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Email Vendors Page

Advertise on the Only Influencers Email Vendors Page Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $1000 Time: Six Months Your ads will appear on the front section of the Email Vendors menu of the OI site as well as around every NON-SPONSORED Email Vendors Page. Example...

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Email Consultants Page

Advertise on the Only Influencers Email Consultants Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $600 Time: Six Months Your ads will appear on the front section of the Email Consultants menu of the OI site as well as around every NON-SPONSORED  Email Consultants Page. Example Here. ...

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Kath Pay

Kath_Pay2

Holistic Email Marketing Email marketing strategy, Email training and workshops, Email integration in marketing mix, List growth, Marketing Automation, Lifecycle marketing automation, Email review, design and copy, ESP Vendor selection kath@holisticemail.com phone: 44 (0) 777 1535 182 Linkedin www.linkedin.com/in/kathpay Twitter www.twitter.com/kathpay

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Unboxing Email on Acid

Unboxing Email on Acid

Today we are going to unbox the email technology company that, without a doubt, has the coolest name: Email On Acid.

Founded by web programmer John Thies and designer Michelle Klann in 2009, Email On Acid (based in Denver) is primarlily an email visualation tool but also has analytics capability and provides tools to increase inbox delivery and help blocked images render properly in the email client. 

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How to Become the CMO

How to Become the CMO

Email marketing programs – and the people who run them – are often among the single most profitable programs (and people) in an organization. The efforts they make to increase the stickiness of client relationships can add millions of dollars of marginal revenue to an organization.

Yet, when I find out that a new CMO or SVP of marketing has been added to a company, there is usually one glaring connection between nearly all of them…

They’re not email marketers.

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Unboxing: Touchstone from AlchemyWorx

Unboxing: Touchstone from AlchemyWorx

Welcome to a new series from Only Influencers called "Unboxing: Email". Each "Unboxing" article will examine the latest Email Innovations, and walk you through each tool from login to results. 

We kick off the series this week with a deep dive into AlchemyWorx's Touchstone product which is subtitled "Subject Line Gold". Touchstone, as the subtitle suggests, is an A/B Subject Line Testing tool.

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Friday Pitch Day Winner: Lift Science Launches

Friday Pitch Day Winner: Lift Science Launches

Greetings Influencers! I’m incredibly excited to announce my return to the Influencers, and the industry at large with the launch of Lift Science, an agency focusing on digital marketing strategy, analytics and tech integrations.

Our goal is to make data science more fun and approachable, and to help brands build truly groundbreaking, next-generation integrated marketing automation solutions on top of their digital infrastructure. There have never been more powerful tools or computational power available to marketers than we have today, but there’s a huge gap in the industry when it comes to connecting these incredible solutions in a seamless manner to effectively use their advanced features. If you’re looking to connect your company’s product recommendation engine or offer decisioning system to send real time messages through your ESP, we can help.

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Calculating the Optimal Emotional Language for Email Success

Calculating the Optimal Emotional Language for Email Success

"The reaction to, and response of, an email message has the same power to conjure up an emotional response as does the spoken word, and the response or behavior we influence is the action, or lack-there-of, seen in our customers. But how do you know what to say to create this emotional reaction, specifically in your email marketing communications?"

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Contextual Email Marketing: The future of your email program

Contextual Email Marketing: The future of your email program

After a consumer opts into receiving your emails, I assume they’ll be somewhat active. During the initial weeks they’ll open, click, browse your website, and maybe even convert. However, it probably won’t take long for them to lose interest. They’ll delete without pause or filter into a subfolder for a rainy day. They may come back briefly when a compelling event motivates them to find your most recent offer or a reactivation campaign lures them in once again, but the pattern will repeat itself. They’ll get bored and disengage all over again.

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What is your Legacy?

What is your Legacy?

I’ve admired many people in this industry for many years, some with more public backgrounds and contributions than others. But you always wonder what drives these people to be so vocal, what is it that they want to leave an imprint on for our industry and what big things not necessarily tied to the industry that they aspire to do to improve our world.

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Friday Pitch Day Winner: LiveIntent

Friday Pitch Day Winner: LiveIntent

LiveIntent works with 450 brands and 750 publishers to deliver marketing to 92MM people, not pixels, every month. This week, we announced a partnership with Salesforce Active Audiences.

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