Only Influencers 2016: Our Best Year Yet. Check Out What We Have Planned.

Only Influencers 2016: Our Best Year Yet. Check Out What We Have Planned.

January 2016 marks the beginning of Only Influencers' 6th year! We are hoping to make it our best year yet, and I'm excited by many of the new initiatives we have planned. For this first post of 2016, I want to share with you my plans for the future and also ask for your help to make OI even more responsive to your needs as an Email Marketing Professional.

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Email Innovation of the Week: Coupons from Fresh Relevance

Email Innovation of the Week: Coupons from Fresh Relevance

Individual Coupons Issued from Email Campaigns

We now issue coupons to individuals opening emails or visiting a client’s website.

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Publicare

Publicare

Publicare We have successfully specialized on dialog centered digital marketing – especially email marketing, online marketing and database marketing. We aspire to create tailor-made solutions for all our clients that align with existing business targets and KPIs, that are sustainable and that take into consideration all facets of marketing communications within...

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Email Week in Review: Dec 14th-18th, 2015

Here is what was going on last week on the Only Influencers discussion lists:

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Companies Using Festive Discount Coupons in Emails, And What You Can Learn From Them

Companies Using Festive Discount Coupons in Emails, And What You Can Learn From Them

Coupons are a good way to attract shoppers back to your website during the festive season and January sales. Coupons are known to drive loyalty, and consequently revenue.

As well as old‐style individual and mass coupons, you can use a lot of tricks to preferentially target loyal customers. For example:

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Response Media

Response Media

Response Media is a different type of email agency which creates and manages the funnel from “Acquisition to Advocacy” by combining customer acquisition/lead generation with intelligent and relevant email marketing for some of the most trusted brands in the world.

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The Email Week in Review: Dec 7-11th 2015

Verizon reports that they have begun deleting inactive email accounts. Verizon Email accounts that have been inactive for 6 months are being removed. Some ESP’s have begun reporting spikes in “unknown” bounces coming from Verizon.Question came up about the percentage of folks using Windows Live Mail.  Windows Live Mail uses Outlook...

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Subject Lines: Originality is the Key to Sustainable Success.

Subject Lines: Originality is the Key to Sustainable Success.
To improve is to change; to be perfect is to change often.
Winston Churchill

Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single best practice, rule or tactic that works every time.

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LiveIntentional Weekly: What’s ‘Lookalike Modeling’?

LiveIntentional Weekly: What’s ‘Lookalike Modeling’?

According to a recent study from Exelate, 30% of advertisers and more than half of agencies who reported using lookalike modeling saw double or even triple the results of standard targeting. The only problem is, 25% of of those advertisers don’t know how lookalike modeling actually works.

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Email Innovation of the Week Winner: Journey Designer from IBM

Email Innovation of the Week Winner: Journey Designer from IBM

Journey Designer enables marketing teams to create visually compelling, easy-to-use storyboards of marketing programs and campaigns.

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Unboxing: BriteVerify

Unboxing: BriteVerify

Key to good inbox delivery is having a clean, verified list. Today I'll be unboxing one of the top Email verification services: BriteVerify.

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Everything You Ever Wanted to Know about Getting Started in Email Marketing

A compendium of articles about learning to be an Email Marketing Professional

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5 Companies Getting Social Proof Right

5 Companies Getting Social Proof Right

People base their decisions on the wisdom of the crowd and their peers. Online 61% of customers read reviews before making a purchase decision. Think about how you choose a restaurant, you go into the one that's busy, not empty, as you think the food must be better. Social proof drives sales in the same way. Social proof is important.

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Weekly Email Innovation: Fresh Relevance now has Automatic Daily and Weekly Emails

Weekly Email Innovation: Fresh Relevance now has Automatic Daily and Weekly Emails

We now provide automatic daily or weekly emails.

This allows online retailers to increase their email send frequency and make more revenue, without doing more work to setup email campaigns manually.

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Email Metrics to Check Daily

Email Metrics to Check Daily

What are the metrics that Email Marketers should be tracking.

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LiveIntentional: The IAB LEANS in on Ad Blocking

LiveIntentional: The IAB LEANS in on Ad Blocking

The Interactive Advertising Bureau has declared “mea culpa” in regards to ad-blocking and has vowed to fix the problem with a new acronym: L.E.A.N. (Light, Encrypted, Ad choice supported, Non-invasive ads)

This week, we dive deep into how these new principles represent a solution that can work for everyone – publishers, marketers and consumers – without having to all-or-nothing solutions like ad blockers or paywalls. Mom would be so proud.

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How to Hire a Great Email Marketer

How to Hire a Great Email Marketer

One question I continually hear from prospects is “we’re looking to hire someone for an email role…but we’re not sure what to look for.”

I’ve had the great fortune of working with some wonderful email marketers. They have delivered incredible value for our brands and have grown into leaders of some excellent email marketing programs. I’ve also worked with a few folks who may have been better off in a different line of work. Luckily, the “n” on this group is much smaller than that first group!

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Everything You Ever Wanted to Know about Changing ESP's.

A comendium of articles on changing or replacing your Email Service Provider

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Everything You Ever Wanted to Know about Drip Marketing

Everything You Ever Wanted to Know about Drip Marketing

A compendium of OI Blog articles on everything you need to know to get started with Drip Marketing.

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Email Innovation: Send Time Optimizing the Welcome Series

Email Innovation: Send Time Optimizing the Welcome Series

At AudiencePoint we have been doing some really interesting things with the Welcome/New Customer/Onboarding Series of emails. We just finished the write up on one of these series based emails.

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