Deliverability, Engagement, and the Theory of Email Marketing

Deliverability, Engagement, and the Theory of Email Marketing

Ever since the final session at EEC 2015, it’s been a seismic few weeks for the email community when it comes to understanding deliverability from the perspective of the inbox providers. In that session, a seemingly innocuous question from yours truly turned what would have been a worthy, but predictable panel on deliverability featuring 4 major inbox providers (AOL, Comcast, Gmail and Outlook.com) into one of the most controversial and talked about panels in the history of the EEC.

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MAAWG Sender Best Common Practices

MAAWG Sender Best Common Practices

Download the 2015 MAAWG Sender Best Common Practices White Paper

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Insights, Wisdom and Lessons Learned from the 2015 Email Evolution Conference

Insights, Wisdom and Lessons Learned from the 2015 Email Evolution Conference

Earlier this month I had the pleasure of joining many of my fellow Influencers in Miami at the Email Evolution Conference. Hosted annually by the Direct Marketing Association’s Email Experience Council (eec), the event kicks off the email conference year by bringing brands, advocates, vendors and thought leaders together under the south Florida sun to discuss, debate and share innovations and pressing issues central to email marketing.

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How Adjusting Our Email Pitch Boosted Our Referral Rate from 1.5% to 17.5%

How Adjusting Our Email Pitch Boosted Our Referral Rate from 1.5% to 17.5%

"I am 6 months into my new job and new role as Marketing Director at WorkCompass, A B2B SaaS firm selling Performance management and appraisal software. I am the first marketing hire coming fast on the heels of the first sales hire Colm. So what’s the perfect pitch for our audience? I had no idea!"

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It's Not What You Say, But How You Say It.

It's Not What You Say, But How You Say It.

“Words matter very much Ms. Barnes, you should care more about them given your profession.”- Francis Underwood (Kevin Spacey of House of Cards)

In the profession of digital marketing, our words matter very much. Words are the pinnacle point of persuasion that drive our consumers to either take an action or ignore our advances. Therefore, our pitches, or messages, warrant much more attention and affection than currently rewarded to them.

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Tips for an Email Marketer’s First Week on the Job

Tips for an Email Marketer’s First Week on the Job

Starting a new position is usually a challenge, and when that new position is in email marketing, it can be even tougher.

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The First 90 Days as an Email Marketer

The First 90 Days as an Email Marketer

Have you taken on a new role?  With the average tenure of email marketers at just under those of politicians and CMOs, new leaders and managers need to think about the first 90 days both tactically and strategically.

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6 Tips for Surviving Your First Week as an Email Marketer

6 Tips for Surviving Your First Week as an Email Marketer

I remember when I learned I was going to be responsible for email marketing for a new employer. My first reaction was “ok, what did I get into?” After the first bit of panic wore off, I developed a plan to educate myself and get immersed in the channel. Hopefully the tips below, which are based on how I learned the business, will help those who are new to this wonderful industry.

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First Week on the Job as an Email Marketer

First Week on the Job as an Email Marketer

Email marketing sounds old school; outdated and uncool. Digital marketing is supposed to be about creating cutting edge campaigns that everyone talks about. Email probably isn't what you had in mind as your first digital job, but if you’re lucky enough to have scored that gig, chances are you won't want to leave it now. Your first week will be a whirlwind of learning about clients' campaigns and your company's methodologies.

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Dela is Right

Dela is Right

"EEC15 proved that Dela and the people who have discovered that sending more results in higher sales - despite the misgivings of a large part of our email community – is absolutely right."

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Measuring Success in Mobile Email

Measuring Success in Mobile Email

We need to talk about how we measure success when it comes to mobile email. The email experience today is miles apart from the one ten years ago – there are mobile phones, tablets (is that a mobile device or not?), watches, laptops – yet on the most part we are still using the same success metrics.

This isn’t going to be an article about design tips or how to add “the responsive code”.

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Why Mobile Matters More Than Ever

Why Mobile Matters More Than Ever

Quick: What’s one thing everyone reading this article has in common (other than this article?) We all have a smartphone. Furthermore, I’m fairly certain we’ve all used a smartphone today, either to check email or go on the Internet or both. You might even be reading this on a smartphone. Smartphones and mobile devices have become so prevalent that you can’t walk down the street or into a restaurant without seeing one in use.

We know this as consumers. We live it every day at work and at home, with our colleagues and our families. But are we acting on this knowledge as marketers?

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Don’t Let Cupid’s Arrow Miss You! Connect with Subscribers and Share Some Love

Don’t Let Cupid’s Arrow Miss You! Connect with Subscribers and Share Some Love

It’s that time again…. I dread it each year. The hearts everywhere in every color, sequin and bobble, Cupid with his stinging arrows, the flowers – don’t get me started on the flowers! Every year since pretty much my tween’s, I’ve hated Valentine’s Day. Don’t get me wrong, the idea of it is lovely – Romance, love, and all that, it’s, well, a beautiful thing. But, I really don’t enjoy the constant barrage of pink and red love with every breath and every turn.

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Valentine's Day Emails that Offer More than a Shopping Experience

Valentine's Day Emails that Offer More than a Shopping Experience

"The best tips I can give you this holiday season is to spur your creativity with example of past programs that did more than offered shopping experiences. Given it’s less than a month out, it’s still not too late to use your brand as the experience vs. selling products to augment the experience. Not everyone has a power brand like Tiffany’s. "

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7 Tips to Nail Your Valentine’s Day Email Campaign

7 Tips to Nail Your Valentine’s Day Email Campaign

Not in the business of hearts, perfume or roses? No biggie, you can still crush it with your V-Day campaign.

Did you know that people are willing to spend on average $130.97 on Valentine’s Day for their significant other (US National Retail Federation)? Heck, 3% of pet owners will even give Valentine’s Day gifts to their pets! That’s why you are missing out on some big bucks if you aren’t crafting killer V-Day email campaigns, even if you aren’t a jewelry store or chocolate shop. Here are 7 tips on creating an incredible Valentine’s Day email, for ANY company or product.

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Nine Great Ways to Fall in Love with Email Again

Nine Great Ways to Fall in Love with Email Again

"Email. It’s “antiquated,” always on the verge of dying and if you ask what the internet thinks of email marketing you will find that 74.9% find it negative. Yet 66% of B2C marketing professionals still maintain that email is the most effective channel to reach and engage customers. Our job as email marketers is to continually drive engagement and grow this high ROI channel. This Valentine’s Day let’s get back to the basics and take a look at nine great best practices we can follow to fall in love with email again."

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Da Vinci Coding: The Art of HTML

Da Vinci Coding: The Art of HTML

By sticking to a few key fundamental design practices, you can create beautiful and compatible emails that will delight and captivate your audience. Courtesy of LiveIntent.

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Look East: Email Marketing Challenges in China

Look East: Email Marketing Challenges in China

When looking to China, and in excess of a half billion consumer mailboxes , it is no surprise email marketers will identify substantial opportunity, this should be balanced with the understanding the landscape is very different to anywhere else in the world.  It is certainly not a simple matter of transferring your experience gained in North America, Europe or even Asia-Pacific and applying that to the mainland Chinese market.

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How to Begin Marketing in China

How to Begin Marketing in China

Marketing in China offers several opportunities. The overall market huge and wealth is on the rise – two factors that are especially attractive to international companies. That said, marketing in China can differ significantly from marketing in the U.S. as well as many other Western countries. Email marketing, in particular, offers specific challenges not common in the rest of the world.

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5 Reasons why Your Landing Pages Suck at Generating Email Program Conversions.

5 Reasons why Your Landing Pages Suck at Generating Email Program Conversions.

Your landing page or capture / conversion page, is one of the greatest assets a marketer has. Those single pages that are crafted to capturing permission and get the contact (first step) or get the conversion (last step). Often general site pages don’t cut it. These are the micro-conversions that often don’t get the attention they deserve.

Site owners can build successful landing pages, there are plenty of resources and best practices to help you do it. Still, avoiding the pitfalls plaguing ineffective landing pages continues to be a struggle.

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