Across the pond, the GDPR has presented the world of digital marketing with a unique opportunity to take stock, reflect on our methods, and start afresh with a clean sheet. It’s given us a fantastic insight into the mindset of our audiences, and empowered us to build positive, lasting relationships with...
“Numbers have an important story to tell. They rely on you to give them a voice.” Stephen Few This is an article that wrote itself. It started out as a rant about the relentless negativity surrounding the email channel and how everyone under estimates its importance to the digital ecosystem. As...
Email pundits frequently pour scorn on brands that send email marketing from a noreply@ email address. Passions run high with noreply. One email pundit said on Twitter about use of noreply@; “when I personally find ‘we don't want to hear from you’, I mostly start to ignore the brand”. But what’s...
Connext Digital is a full-service digital agency that focuses on reaching the right person for the purposes of new customer acquisition and being able to improve our clients current data assets through our best of class digital data solutions. We are experts in email marketing, mobile marketing, mobile inApp marketing, all while being able to help...
Jeanne Jennings: This week’s discussion is centered around last week’s case study on email performance, lists and staffing. If you haven’t had a chance to read it yet you can find it here: Interactive Case Study: Email Performance, Lists and Staffing. We raised a lot of questions about next steps in...
Now that email has been a legitimate marketing channel for two decades there’s an entire generation of professionals who have grown up with it and in it. In fact, they’ve never known marketing without email which has made for an interesting evolution – or is it merely urban legend? The illusory...
eDataSource is the premier source of email deliverability technology and performance insights. Founded in 2003 as the industry's first email intelligence company, eDataSource pioneered the use of live consumer inboxes to analyze email success metrics. Our behavior-based approach continues to be the gold-standard in accuracy, scale, and richness of data. eDataSource's...
At Marketing Democracy we’re all about email marketing. We work with some of the biggest email marketers in the industry helping them navigate the complex and critical ESP vendor selection process. But when we’re done for the day guiding our clients, we revert to being consumers and email subscribers like everyone...
I’ll start out this discussion track with a cartoon from Marketoonist Tom Fishburne and a general assumption that machine learning/AI is something you will look at, explore or invest in at some point in 2019. According to most analysts' reports, this is one of the hottest topics and investment areas for...
Established in 2001, Alchemy Worx is a global email marketing agency. They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimization so their clients can send highly personalized messages to everyone all the time. Clients include Fortune 100 companies. alchemyworx.com
If there’s one thing that brands are likely to embrace in 2019, it’s voice technology. Instinctive, intuitive, pervasive, and accessible, voice technology is set to interweave into our lives more than we ever thought possible. Through voice assistants like Alexa and Siri we can engage with cyberspace without ever having to...
When I was in graduate school, we did a lot of case study learning – and I loved it! Now that I’m an adjunct professor (Hoya Saxa!) I use case studies with my students. And when Bill asked me to lead a discussion on Only Influencers, I thought it might be...
Webbula’s Multi-Method Email Hygiene services goes beyond a simple Verification Bounce Check, by identifying harmful active emails such as spam traps, honeypots, malicious moles, fraudulent emails, and other threats that traditional verification just can’t detect. Best of all, Webbula fully respects your data rights as the data owner and our system...
Tim Watson: Hello Everyone Here goes for the 4th in the series of weekly OI discussions. What is holding your email marketing back? I’m sure most of you know what you’d like to get done. I meet lots of smart people, both at the brands I work with and when speaking at events. I...
Digital transformation is at the forefront of conversation these days, and often it seems without a lot of clarity about what that means specifically for email marketing. It’s the Fourth Industrial Revolution, they say — an age that will fundamentally change the way we the way we live, work, and relate...
Kath Pay: Welcome to the second of the new format weekly Influencer discussions! Absolutely chuffed to be leading this discussion and I really hope we all get to share our trials and tribulations when it comes to both accurately measuring and attributing success for email. My thoughts are that by sharing...
The internet is full of articles with "must do" advice to improve email marketing. As we reach the end of 2018 you can expect a slew of articles with trends for 2019. More "must do" advice. Here are a few ways to improve email marketing, but you won’t find the reason...
The results of The Relevancy Group’s annual Consumer Holiday Behaviors and Attitudes survey results are in. You can watch the webinar sponsored by Zeta Global on demand here, and I am happy to share these findings with the Only Influencer community. Consumer Holiday Expectations Consumers are more sophisticated and mobile than...
Dela Quist: This week’s I’d like to open up a discussion around Batch & Blast something I wrote about last week for the OI bog titled: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance - Here’s Why Most of you will have heard me point out that...
Attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does. But it is a topic that deserves much more attention....