Your Email Marketing Battle Plan for 2017

Your Email Marketing Battle Plan for 2017

Last Thursday, people sat down with family and friends to celebrate Thanksgiving and eat their hearts out. Whether the tradition is to eat turkey, tofurkey, or chinese takeout, one things is for certain, most of the people who are busily enjoying a large meal on Thursday are ready to shop on Black Friday and Cyber Monday.  In early October, National Retail Federation released their forecasted numbers for 2016. While the 2015 holiday season didn’t perform as well as estimated, increasing 3.2% over the previous year, they’re forecasting in-store sales to increase 3.6% to $655.8 billion. Moreover, NRF is forecasting non-store (online sales) to increase a whopping 7-10% to as much as $117 billion.

Continue reading
  3809 Hits

Three Things Email Marketers Can Learn From the Election

Three Things Email Marketers Can Learn From the Election

The just-concluded Presidential election was – in a word – interesting.

As a marketer, it was fascinating watching two diametrically opposed candidates take each other on. This was not a test where one candidate was just slightly different than the other – it was a case where the candidates could not have been more opposite.

 While you may not be thrilled with the results, there were three key things that all marketers - and especially email marketers - can take away from the drama to make each and every one of their programs be more successful.

Continue reading
  3211 Hits

InboxArmy

248-Logo

InboxArmy is a Results-Driven Full Service Email Marketing Agency. From Fortune 500 Companies and Household Brands to Mid-market and Small Businesses, We are the Email Marketing Partner of Choice. On average, our clients save 30% or more over other agencies.  InboxArmy

Continue reading
  16951 Hits

Friday Pitch Day Nov 18th

William McCloskey says:


Influencers,

It is the day again. The day you get to pitch the membership on your latest and greatest innovations.
To pitch: keep all pitches confined to this thread. Please no attachments.
Pitch Away Influencers.
Continue reading
  3580 Hits

Unboxing eDataSource: The Tool that Started it All

Last week I had a rare experience of a lifetime: seeing the evolution of an idea I had in my garage 13 years ago fully transformed into a powerful marketing tool used around the world. And for me it was an incredibly humbling experience. Let me explain: 

Continue reading
  9186 Hits

The Best of the Friday Email Pitches: November Edition

Every Friday, the members of Only Influencers get to pitch their latest tools and services. Below is the best pitches from the last month: 

Continue reading
  3826 Hits

Email Aptitude

Email Aptitude

Email Aptitude is a leading ESP-agnostic email agency, providing strategy and full-service management for some of the world's largest brands and fastest growing startups. The Email Aptitude team is made up of industry veterans and the new bright minds of email who work tirelessly to crush records for our clients. For...

Continue reading
  4783 Hits

Your Email Marketing Plan For The Holidays

Your Email Marketing Plan For The Holidays

(The following is the executive summary of a new report: "2016 Holiday Email Marketing Report" from Mailcharts. Download the full report here.)

Email marketing is crucial to your holiday success. Online sales reached $89.01 billion in Q4 2015 with email marketing driving 20% of that revenue. Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase in email volume during Q4 2016. Do you have a solid plan for the most important time of the year? Here’s our view on exactly what you should do. Let’s go!

Continue reading
Tags:
  5138 Hits

Allen Nance: Does Modern Marketing Scale?

Allen Nance: Does Modern Marketing Scale?

Digital marketing leaders continue to promise consumers a true 1:1 personalized interaction. We have all said it, preached it, and many of us have it tattooed somewhere. Right Message. Right Time. Oh, Right Channel. Recently. Right Person.

Simple: load up the data, drag and drop, press magic button, personalization.

Continue reading
  5493 Hits

Emarsys

Emarsys

Emarsy  is a leading global provider of marketing automation software and the first marketing cloud for retail and e-commerce. The Emarsys B2C Marketing Cloud enables true, one-to-one interactions between marketers and consumers across all channels — building loyalty, enriching the customer journey and increasing revenues.  Machine learning and data science fuels...

Continue reading
  5253 Hits

LiveInterview: Liam Doyle, Salesforce Marketing Cloud

LiveInterview: Liam Doyle, Salesforce Marketing Cloud

The concept of “Identity” is having an identity crisis. While there has never been more data available for reaching and leveraging customers, there is a lack of resolution, both conceptually and practically, around the industry as to what it really means.

Continue reading
  3100 Hits

Kath Pay: Use Email Testing Insights Across Other Digital Marketing Channels

Kath Pay: Use Email Testing Insights Across Other Digital Marketing Channels

We already know that email can form the hub of your digital marketing program, with the email address housing all of your information about each customer in your database. Now, I want you to think how email testing can also drive your multichannel testing program to gain insights across your entire customer database.

Continue reading
  7146 Hits

LiveIntentional Weekly: What’s Audience Extension?

LiveIntentional Weekly: What’s Audience Extension?

  Despite the seemingly infinite real estate of the Internet, realistically, there is only a certain amount of inventory any individual publisher is going to have to sell that’s actually worth anything. So what’s the best way for publishers to provide more impressions without having to create new content or cramming...

Continue reading
  2321 Hits

Laura Atkins: Marketers Can't Learn From Spam

Laura Atkins: Marketers Can't Learn From Spam

“Why is my mail being blocked if I still get spam?”

It’s almost an inevitable question when handling delivery issues. I understand why I get it so often. People look in their inbox and see this mail is clearly spam and it’s in the inbox. But they look at the mail they send that they know isn’t spam and it ends up in the bulk folder. It’s logical to ask why legitimate marketers have to follow all these complicated and arbitrary rules to reach the inbox when spammers reach the inbox and they don’t follow any of the rules. 

Continue reading
  6238 Hits

LiveIntentional Weekly: How Verizon’s Acquisition of Yahoo! Impacts Google and Facebook

LiveIntentional Weekly: How Verizon’s Acquisition of Yahoo! Impacts Google and Facebook

After a long rumored courtship, Verizon finally pulled the trigger, acquiring Yahoo! for the sum of $4.8 billion dollars, raising questions about whether this move would put the massive telecom company in a position to turn Google and Facebook¹s digital media duopoly into a triopoly (which, we’ve just recently learned,is not...

Continue reading
  2403 Hits

Amy Mullen: Best Practices for Abandoned Cart Emails

Amy Mullen: Best Practices for Abandoned Cart Emails

68% of online shoppers abandon their carts. Sad, right? All those lonely, forgotten products… not to mention all that potential revenue your business is missing out on. For retailers, that comes out to $18 billion annually.

Continue reading
  6340 Hits

John Thies: What the newly announced updates to Gmail mean for an Email Marketer

John Thies: What the newly announced updates to Gmail mean for an Email Marketer

The Big Lebowski

Google recently announced that they will be supporting media queries within their Gmail platform which is great news for the email community. I was ecstatic when I heard the news and I can only imagine the cheers (and tears) of joy when other email developers around the world were notified as well. Although this update has not been released just yet, Google has hinted that it will be in place by the end of 2016.

Continue reading
  7112 Hits

Kath Pay: Email is the Ultimate Push Channel. It's NOT a Shove Channel

Kath Pay: Email is the Ultimate Push Channel. It's NOT a Shove Channel

As you head into the frenzy of the holiday email-marketing season, take a minute to step back and appreciate email's great strength as the original disruptive marketing channel.

Email, in fact, is enjoying a renaissance! Those of us who have made email the center of our work lives can rightly feel vindicated when study after study shows people prefer email for brand communications. As shown below from Econsultancy’s Email Marketing Census 2016, the ROI still outshines every other channel from print to broadcast to direct and social.

Continue reading
  9852 Hits

Jeanne Jennings: How 5 Simple Ideas Created a Campaign that Generated $0.75 in Revenue per Email Sent

Jeanne Jennings: How 5 Simple Ideas Created a Campaign that Generated $0.75 in Revenue per Email Sent

Some of the most effective email marketing campaigns are actually based on very simple ideas. Here’s a campaign that took very little effort but generated nearly $0.75 per email – along with the 5 simple ideas behind the program.

Continue reading
  5497 Hits

Dela Quist: Segmentation broke A/B testing but personalization will kill it!

Dela Quist: Segmentation broke A/B testing but personalization will kill it!

The way we test today only works with batch and blast

In the last few years digital marketing has been transformed. Marketers have moved from sending the same message to everybody on the list – batch and blast, to segmentation, where messages are specific to particular customer segments or persona’s. According to the 2016 Econsultancy Email Industry Census the majority of respondents claim to be doing basic segmentation while around 1/3 claim to be doing advanced segmentation.

Continue reading
  10956 Hits