Five Things to Do When You’re Stuck on the Promotion Treadmill

Five Things to Do When You’re Stuck on the Promotion Treadmill

If your company is in a very price-competitive industry segment, you are probably stuck on the promotion treadmill. On the promotion treadmill, every day is another set of promotions, you are forced to send emails more and more often to help make sales goals, and every email screams a discount. You're probably tired of hearing all the best-practice advocates telling you to jump off the treadmill and send lifecycle emails for engagement. Even if you think they have a point, that's not your decision to make. Your job is to move the needle on sales while still sending out the constant hail of promotions.

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The Nitty Gritty of Email Segmentation

The Nitty Gritty of Email Segmentation

"You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file. Marketers that practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability."

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Friday Pitch Winner: Digishopgirl Media

Friday Pitch Winner: Digishopgirl Media

Have you been wondering about advertising on Pinterest but have been hesitant because you think it's only for big brands? Well, hesitate no more. Pinterest has made the sponsored pins capability available to SMB advertisers over the last few months - as well as buyable pins just earlier this week.

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The State Of Email Marketing in India

With almost 122,500,453,020 emails sent every hour in India, email is alive and here to stay for long. While marketers across the globe are embracing advanced personalization in email, India is leaving no stone unturned to win the email game.

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Cart Abandonment Product Recommendations

Cart Abandonment Product Recommendations

The Influencers give their recommendations for the best Cart Abandonment Products and Tools.

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Friday Pitch Winner: Connect Preference from Inbox Marketer

Friday Pitch Winner: Connect Preference from Inbox Marketer

Introducing Connect Preference from Inbox Marketer.  The Preference Center for All!

What is Connect Preference?

Connect Preference acts as a membership page that allows readers to manage their email subscriptions, demographic information, interests and preferences.

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Why I Love Batch and Blast

Why I Love Batch and Blast

Batch and Blast – the process of sending out email with little to no segmentation – has become the Tom Cruise of the email industry. Once white-hot popular, yet now almost comically reviled. You can’t pick up an entertainment magazine without a little Cruise-hate. You can’t pick up a marketing publication that doesn’t attempt to eviscerate BB and basically tell you that you’re a moron if you use it.

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The Mighty Millennials: Digital Marketing’s Game-Changing Demographic

The Mighty Millennials: Digital Marketing’s Game-Changing Demographic

Last week, organic grocery giant Whole Foods announced its plans to open a low-cost grocery chain targeted at the millennial market. The concept, according to CEO Walter Robb, will be “unlike anything that currently exists in the marketplace,” boasting “a modern, streamlined design, innovative technology and a curated section.” In the same week, McDonald’s—in an attempt to boost its falling popularity with the twenty-something set, revived its Hamburglar mascot complete with a head-to-toe hipster makeover. With two major players joining the race to capture (and retain) their share of the millennial market, media outlets and marketing professionals alike have called into question the efficacy of their tactics. Why the skepticism? All too often companies miss the mark when it comes to millennial marketing, due in large part to the mass confusion surrounding how to engage this elusive yet highly influential group.

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Lessons Learned After The First 12 Months as an Email Marketer

Lessons Learned After The First 12 Months as an Email Marketer

It’s your first week as an email marketer.

Then you blink and a whole year has flown by. It happened to me, and it’s probably going to happen to you. After a year of email marketing, you certainly haven’t learned everything there is to know, but you do discover some pretty eye-opening lessons.

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Onboarding Clients: Resources for Email Service Providers and Agencies

Onboarding Clients: Resources for Email Service Providers and Agencies

Why Vet new Clients? According to MAAWG: "ESPs take on significant risk every time a new customer sends email. A bad client can undermine the sending reputation for the ESP’s other clients as well as inflict abuse at recipient domains. When proper pre-send vetting is performed, ESPs can preempt damage caused by bad clients to both recipient domains and to their own sending reputation. " If you are building a client vetting program, the following is a list of some recommended resources, courtsey of OI member Andrew Bonar:

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Examples of Email Dashboards

Examples of Email Dashboards

Looking for some examples of exceptional email-focused dashboards. Can be focused on engagement, delivery, or other email-related data presentation and manipulation metrics. Interested in seeing how various bits of data are presented, how they can be interacted with, what you like and dislike about them.

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Friday Pitch Winner: ImageWIZZ from AlchemyWorx

Friday Pitch Winner: ImageWIZZ from AlchemyWorx

Alchemy Worx launches ImageWIZZ, a free personalized Image tool for Emails and Landing Pages. Boost your email response rate by adding personalized images. Give it a try today!

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Self-Sender: What To Know Before You Ditch Your ESP

Self-Sender: What To Know Before You Ditch Your ESP

"It is almost ridiculous how much money you can save by being a self-sender. At Zeeto, our ROI has doubled since we went down the path of self-sending – even though we have experienced each and every one of the cons outlined"

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Trilogy

Trilogy

Trilogy Our people – 30 strong in our DC, Chicago and Berkeley offices – thrive on finding the right solutions to your trickiest communications challenges. We can make uninteresting stuff compelling. We can unknot years of data and make it easy to use. We can even build a million-dollar moneybomb. We’ll...

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Inbox Marketer

Inbox Marketer

Inbox Marketer is a leading data-driven email marketing services and technology solutions company.

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Designing For Failure

Designing For Failure

An often overlooked aspect of Email Design Practices is designing for failure: images failing to render on the client's browser. Using some basic email design techniques, you can insure that your customers experience the best possible visual email in their inbox. Below are a series of tutorals and resources to teach you these basic technigues: Some of the techniques you will learn include using Web Text, using stylized Alt Tags, coding background colors, and creating pixel art.

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Google's New Audience Targeting Tool: Get on the Data-Driven Bandwagon or Get Left Behind

Google's New Audience Targeting Tool: Get on the Data-Driven Bandwagon or Get Left Behind

"To not have an email address is the digital equivalent of being homeless. Without an email address, you cannot shop online, bank online or engage with social media."

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Cart Abandonment Emails: Big brother marketing or an essential part of your mix?

Cart Abandonment Emails: Big brother marketing or an essential part of your mix?
58% of people said they abandon because shipping costs increased the price too much. 57% said they wanted to get an idea of the price including shipping. 55% said they weren’t ready to purchase and wanted to save the basket for later! 50% said their order didn’t qualify for free shipping and 37% complained shipping costs were shown too late in the process.
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Attention CMOs: Get Technical or Die

Attention CMOs: Get Technical or Die

"Lately there’s been a lot of talk about the power struggles between the teams traditionally responsible for information technology and those responsible for marketing. Heidrick & Struggles sums up the collision of these two functions very well."

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UK Data Protection Update for Digital Marketers: Irritated Brits are a Force to be Reckoned With.

UK Data Protection Update for Digital Marketers: Irritated Brits are a Force to be Reckoned With.

Despite all the talk over here about the EU Data Protection Reform, with its unknown content and unknown timescales, we’ve been relatively calm and relaxed about the whole thing. After all, who has time to worry about something “12-24” months away when you have things which matter now?

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