kate barrett

Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.

With a proven track record and over 13 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Nissan, Marks & Spencer, Argos, Vision Direct and QVC among many others) develop comprehensive strategies, implement, manage and optimise campaigns, as well as solve complex email marketing issues.

Kate is a member of the DMA Email Council, regularly speaks at events, and is the email marketing lecturer for the IDM.

Kate is also the author of the published book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’

Mike Marian is the Founder and CEO of Synapp.io.


Jeanne Jennings is a recognized expert in the email marketing industry and a consultant who helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable.

She is Founder and Chief Strategist at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing.

She is also General Manager of the Only Influencers community of email marketing professionals and Chair of the annual Email Innovations Summit in Las Vegas. 

Her client list includes B2B, B2C, government and non-profit clients including AARP, Capital One, Consumer Reports, Hasbro, Museum of Science: Boston, National Education Association (NEA), New York Times, UPS, US General Services Administration (GSA), and Verizon. 

Jeanne is an adjunct professor at Georgetown University, teaching digital marketing to students earning their Masters in Integrated Marketing Communications from the School of Continuing Studies. She also leads industry as well as private workshops on email marketing topics. 

Her book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint; she is a regular contributor to her own Email Optimization Shop blog as well as the Only Influencers blog.

Jeanne is based in Washington, DC, she earned her MBA from Georgetown University, and she is an avid hockey fan (Let’s Go Caps!).

justin khoo

Justin Khoo is founder of CampaignWorkhub

Passionate about everything email - technology, infrastructure, design and marketing. 

I am the Senior Account Director on the Client Experience Team at Movable Ink, managing relationships our largest strategic enterprise clients including some of the most well known Fortune 1000 brands in the world. I manage the NYC based account team, work closely with agency partners and collaborate with our sales team to support business development efforts. 

Previously I worked in Business Development at American Express OPEN developing programs to help small business owners market their companies online and creating and managing deals like "Small Business Saturday" with partners like Facebook.

At Amex I also led product management and marketing for the first mobile app for iPhone managed the relationship with the Apple Developer Relations team and contributed to mobile strategy projects throughout the company and internationally. I also led the strategy project for the first Amex Twitter handle (@AskAmex). 

Outside of work, I am a founding organizer of Columbia Venture Community and Vassar in Tech and serve on the Board of Venture for America, the Brooklyn Kindergarten Society and Misnomer Dance. 

I graduated from Columbia Business School and Vassar College.

Specialties: Interactive media, mobile media, marketing, location based services, mobile product development, product management, client services, strategy, sales, new business development, digital marketing strategy, mobile technology, email marketing

Kelly dedmanKelly Dedman is an expert in email marketing, deliverability and custom marketing stacks. 20 years of digital marketing, technology, product strategy, customer segmentation, CRM and analytics experience. Recent experience in marketing automation, CRM, customer data platforms, email, SMS and push messaging.

Copywriter, marketer & technical problem solver.

Paul Shriner

Chief Evangelist, Co-Founder, AudiencePoint

AudiencePoint leverages its dynamic global data platform comprised of 2 billion profiles and personalized behavioral patterns to provide pinpoint-accurate messaging across channels, devices, and desires.

250ok Matthew 400x400Matthew Vernhout is the director of privacy at 250ok and is a Certified International Privacy Professional (Canada) with nearly two decades of experience in email marketing. He actively shares his expertise on industry trends, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), vice chair of the Email Experience Council (eec), and senior administrator of the Email Marketing Gurus group. He is a trusted industry thought-leader, speaking frequently at email marketing and technology conferences around the globe. Matthew has contributed to several benchmark publications during his career including DMARC Adoption Among e-Retailers, the eec’s Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and more.

cameron kaneCameron Kane is the CEO at iPost. Always drawn to technology, Cameron entered the field of computers straight out of college. He has co-founded multiple startups and led teams that have created and launched many email software products, including Rich Media Email, Solocaster and eMVision. As the CEO at iPost, he strives to ensure customers distill value from the software, because he knows this has been a constant pain point for customers throughout the software industry and especially in the ESP space. Cameron lives in Northern California with his wife and two children. His hobbies including flying, tennis and beekeeping.

Marketing and advertising specialist.
Experienced web content writer with a strong emphasis on SEO and social media marketing.
Trade show management, staffing, logistics, and reservations.
B2B liaison between company and its distributors.
Knowledgeable in all aspects of technical documentation.
Extensive knowledge of the printing industry and its trends.

Specialties:branding and advertising
Search Engine Optimization (SEO)
Social media marketing
marketing writing
web content
public relations
technical documentation
trade show management

I co-founded Fresh Relevance (originally called Triggered Messaging) in 2011 and we have built a new real-time engagement marketing platform. We integrate websites with digital marketing and boost revenue with highly personalised experiences across channels and devices. 


chris marriott headshotChris Marriott is the President & Founder of Email Connect, a consultancy focused exclusively on the ESP vendor selection process. He is a recognized expert in the process of connecting leading brands with the right marketing technology partners and platforms.  

Prior to founding Email Connect, Chris served as a tenured executive at Acxiom, leading and building its Global Digital and Email Agency Services team into one of the industry’s top services providers.

He is a regular columnist on email marketing and the RFP process, and is an adviser to several emerging marketing technology companies including AudiencePoint and Shotzr. 

An email veteran, Mitch Lapides has been speaking for over 15 years at email conferences, webinars, and seminars nationwide. Now President and CEOofFulcrumTech, a premier full-service email-marketing agency based in the Philadelphia area, Mitch helps businesses substantially increase theirrevenue by leveraging email.

Prior to founding FulcrumTech in 2004, Mitch built and managed several leading online publishing enterprises at Gartner (Group Vice President and Chief Technology Officer, Gartner), Reed Elsevier (EVP), Springhouse (VP, Electronic Products), and U.S. Pharmacopeia.


Samantha Iodice is an Email Marketing Expert experienced with multiple industries such as Financial, Retail, Travel + Tourism, Automotive, CPG, B2B, Insurance, Service and Non-Profit. She also provides training and writes branded content. Connect with Samantha at www.TheEmailMaven.com.



I am currently the CEO at Email on Acid. I have the pleasure of working with an excellent group of people that are smart, fun, creative and passionate about building something great. If it wasn't for them, EOA would not be where it is today.