How do you know what the majority of your readers think about your emails after receiving them for a while? Given that the majority of your audience won’t click on an email (a classic success measure) and open rate is diminishing as a measure of engagement, why not simply ask your...
Will AMP for Email survive the Privacy Wave — consumer awareness, public scrutiny, regulatory action, and changes in the technical landscape around data and control? I think not. Being in email is a bit like driving an old car. You love the thing — admit it — but the big screens...
Customer journey mapping helps you understand how your customers interact with your brand and website. But it has another use as well – setting up useful and relevant automated messages. Journey mapping has also proved to be one of the biggest challenges many of my clients face. The whole process needs...
Apple’s Mail Privacy Protection will have a broad range of effects on email marketers, impacting email analytics, design, deliverability, personalization, and optimization efforts. Sadly, subscribers who enable MPP will receive less relevant emails and more emails than they would have otherwise gotten if marketers could better measure their engagement through opens....
If you’ve ever wondered what email metrics to report or how to interpret your campaign’s metrics -- this is for you! As I am sure you are aware, one of the great aspects of email marketing is the data! There is a ton of data generated with every email sent. And...
Privacy. Consumers want it (or at least say they do) and in many cases they feel that companies know too much about them and their activities. Admittedly, you can create surveys that will demonstrate how much consumers value their privacy and others that show how much consumers enjoy marketing that is...
Join me in a look at the Past (predictions from this time last year on Holiday 2020), Present (what we learned from Holiday 2020), and Future (how to apply what we learned in Holiday 2020 to Holiday 2021) of Holiday email marketing, along with 8 tips for making Holiday 2021 a...
10 years ago, a former boss of mine, who I greatly respect to this day, and I were discussing in which direction I should take my career. He was strongly of the opinion that the brightest future lay in adtech, and that martech, and email marketing specifically, was becoming passe. In...
Apple’s Mail Privacy Protection will have broad implications for how brands operate their email marketing program. These changes are most disturbing because they disrupt norms that have been in place for more than a decade—norms that have served consumers well and kept marketers honest. I would go so far as to...
B2C is one of the most exciting types of marketing. But also one of the most changeable. Advances in technology. Increasing consumer demands. And changing buying habits certainly keep B2C marketers on their toes. Keeping up and implementing the latest trends can be time-consuming. Fortunately, marketing automation can ensure audiences receive...
While there are many emerging marketing channels strategies you/we/me can choose, we may best be advised to start with the assets we have, before chasing the newest shiny object. Lets face it, if we have a solid email subscriber list one could argue that you/we have prospects and clients that use...
Back in the 2000s everyone used to ask ESPs what their email delivery rate was. It was a meaningless number but one ESP would quote 98% delivery rates, the next would just claim 99%. Now you get the same questions around 'is your platform AI driven?' and ESPs have added AI...
If you follow me on Instagram or Facebook, you'll know that I moved into a new house recently. Thanks to the hot housing market, moving is a life event that many of you likely are sharing with me this year. If you, too, relocated recently, you don't need me to expound...
Email remains one of the most effective and versatile channels available to marketers. As a result, email constantly evolves; email always finds a way. I'm sure you've heard that all before, and if you're reading this blog, you have an interest in email, and I'm sure you heard plenty of those...
Data is at the heart of everything we do in email marketing, whether we're building relationships or selling. A healthy and growing database is your most important factor to succeed in every aspect of email. Building a healthy base and growing that base are two separate but related functions. Although you...
Welcome! We've gathered resources from around the Web to help email marketers understand and prepare for 'pixelgeddon' -- the implementation of Apple's new Privacy Protection initatives around tracking pixels and related email tactics. Have a resource to add? Share it here. Upcoming Webinars On-Demand Webinars and Podcasts Articles and Blog Posts...
Apple announced Email Privacy Protection at their 2021 WWDC. Because the announced changes directly affect ‘tracking pixels’ — used nearly-universally in email marketing — the announcement kicked off considerable discussion in various email communities. Articles range from cheers to yawns to outright consternation, depending on the impact. Working through the impacts...
Once upon a time we could test, learn, and implement without fear or bias. Knowing that our emails would look different for each reader, but happy to work with the majority view. This is no longer the case as this example highlights. Help wanted on what you’ve found, changed and decided...
Apple’s ‘Pixelgeddon’ announcement at their 2021 WWDC event (plus the rumored possibility that other companies in a similar position in the digital world could follow) is one of those before-and-after moments. How people and companies are handling it now — that’s one thing. How they will actually adapt their practices and...
List building has been challenging over the past 18 months, which has now made managing subscribers a challenge. Before talking about the issues that are pressing now, let’s look at how we got here… When coronavirus lockdowns started in March last year, consumer behaviors started to rapidly evolve. Many stores were...