Here are last week's Email Innovations:
It’s a tale as old as time. You spend all this time crafting the perfect email campaign for that perfect customer segment, only to see a 17% open rate – meaning that 83% of your best customers are missing out on your best offers!
The 3Q 2015 Email Trends and Benchmark Report was released by Epsilon earlier this month. If you haven’t seen it, it’s worth taking a look at – reading it 3 things struck me.
One of the most important new technologies to evolve in the past year are Identity Graphs – because they don’t just increase our ability to reach customers across devices, they increase our overall understanding of who these customers are and our ability to market to them.
According to a study done by the IAB, “Internet time” is divided fairly evenly among multiple devices, creating a major problem for marketers who have been relying on cookies to aggregate and target online audiences. So the question becomes, “How do you reliably target audiences across multiple devices when cookies don’t work?’”
This week, Only Influencer’s partner, LiveIntent, sets out to answer that question by explaining the two solutions that have emerged as the frontrunners for targeting customers across devices - Probabilistic Models and Deterministic IDs – and why neither is quite good enough.
Today we launch a new Only Influencer's feature where we "unbox" the email marketing programs of top brands around the world. Today we will be exploring the email programs of ServiceMaster®, a leading provider of residential and commercial services. Their brands include ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Terminix (termite and pest control), Furniture Medic (furniture repair), American Home Shield (home warranties), and AmeriSpec (home inspections).
January 2016 marks the beginning of Only Influencers' 6th year! We are hoping to make it our best year yet, and I'm excited by many of the new initiatives we have planned. For this first post of 2016, I want to share with you my plans for the future and also ask for your help to make OI even more responsive to your needs as an Email Marketing Professional.
Individual Coupons Issued from Email Campaigns
We now issue coupons to individuals opening emails or visiting a client’s website.
Coupons are a good way to attract shoppers back to your website during the festive season and January sales. Coupons are known to drive loyalty, and consequently revenue.
As well as old‐style individual and mass coupons, you can use a lot of tricks to preferentially target loyal customers. For example:
Response Media is a different type of email agency which creates and manages the funnel from “Acquisition to Advocacy” by combining customer acquisition/lead generation with intelligent and relevant email marketing for some of the most trusted brands in the world.
To improve is to change; to be perfect is to change often.
Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single best practice, rule or tactic that works every time.
According to a recent study from Exelate, 30% of advertisers and more than half of agencies who reported using lookalike modeling saw double or even triple the results of standard targeting. The only problem is, 25% of of those advertisers don’t know how lookalike modeling actually works.
Journey Designer enables marketing teams to create visually compelling, easy-to-use storyboards of marketing programs and campaigns.
A compendium of articles about learning to be an Email Marketing Professional