Are Personalization and Dynamic Content Mistakes Costing You Sales?

  Research shows that marketers can see a 760% increase in revenue when they segment their email marketing campaigns. If you're not using advanced segmentation and dynamic content in your email marketing messages, then you're losing money and sales. It's that simple. Unfortunately, the process to use personalization and dynamic content...

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Tiffany: Personalization in a post-GDPR world


Marketers are reeling in a post-GDPR world. Use of our most vital tool – data – has been restricted. At the same time, 62% of consumers are demanding personalised experiences as standard. Something that’s impossible to produce without customer data. These two opposing pressures are making some marketers very worried. This doesn’t only affect the UK either, it affects every business. If you only have a single customer that is based in Europe, GDPR rules apply.

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Unboxing NeverBounce

NeverBounce is a Cleveland, OH based Email Verification company that began life as a digital marketing agency. 

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Phelan: Digital Marketing: It's Not Just About Email


Having recently re-entered the job market (and thanks to Bill for the complimentary announcement here), I found myself looking back on the most recent phase of my career and realizing how much it has broadened my perspective on what mar-tech and ad-tech mean. You might know me as the pretty face...

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Mike Hillyer


Mike has over twelve years of experience in designing, deploying, and supporting some of the largest email sending environments in the world for many of the largest ESPs and brands out there. Specialties include platform audits, platform selection, installation, upgrades, and training in Message Systems and PowerMTA. Contact:, 443-472-7226

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Case Study: How We Achieved a 1,200% Increase in Revenue for a Welcome Email


Yes, you read that right. We’ve checked and rechecked the metrics a dozen times. With a technology swap and strategic changes to a client’s welcome email content, we achieved these outrageous results: a 1,196 percent increase in revenue per email delivered.

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Jenna Tiffany: The top 3 things to watch out for when using Marketing Automation


Marketing automation is wonderful. It’s taken so much of the hard work away from marketing departments that it’s tempting to sit back, relax, and let the software run the show.

But let’s not forget that marketing automation isn’t there to replace human marketers. It’s there to enable them. The software can only work with what you give it, and it can only do what you tell it to. So it’s easy to make mistakes!

Here are three of the most common issues to watch out for when using marketing automation:

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Must Read: Even GDPR Can't Kill Email


On rare occasions Only Influencers publishes an article so important to the future of email marketing and its stakeholders that we label it "Must Read". Todays rebuttal, written by Kath Pay and Tim Watson, of a recent CNBC article is one of those rare occasions.

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Unboxing: MessageGears


MessageGears is an Atlanta-based ESP that works with large B2C Enterprise brands such as Expedia, Chick-fil-a, and Ebates. They have what they term a Hybrid system (that we will get into in a bit) which provides their main differentiation and selling point. They see the three main requirements for any ESP working with these types of clients to be:

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Kordek: Get the Attention and Investment Your Email Program Deserves


I spend a lot of time speaking at conferences and events, which gives me the opportunity to talk with email marketers across the country. While the cities may change, I often hear a similar refrain: I’m understaffed and undervalued. People in my organization give very little attention to the email program .Every year I am continually tasked with growing lists and the program while budgets remain flat and patience amongst stakeholders wears thin.

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Katey Charles Communications


Katey Charles Communications  is a thoughtful strategic partner that can help you with all facets of email marketing. As an innovative, flexible, service-oriented agency, we’ll take the time to really get to know your business and customize our services to meet your needs, full-service or à la carte. We offer:   ·email strategy·list-building...

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Blocks Edit


Blocks Edit is CMS for branded email campaigns for your team to build custom designed emails without coding them. Implementation is simple and flexible, just add tags to your HTML to enable inline, drag and drop editing. Invite anyone in your company to make changes. Save time and increase output.

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A/B Testing That Lifts ROI: Not All Testing is Created Equal


It’s so prevalent in the industry that it’s become a running joke. When someone asks what the best, highest, fastest, most impactful tactic or strategy is? We say, “Let’s test it!” Not sure how to show your team that your brilliant idea is the right way to go? Better test it.

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4 Common but Serious Email RFP Mistakes


RFPs have real consequences for your company, and possibly for your job. Here’s a list of 4 of the most common mistakes we’ve encountered when being be hired to salvage an email RFP.

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No Email Gloom & Doom – We're Getting Smarter


<Pick up microphone>

In my February blog post for Only Influencers, I asked you, "How strong is the state of our union?" My own answer was ambivalent.

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6 Critical New Email Engagement Metrics To Track


For close to 20 years, the tracking of email marketing engagement metrics has not changed very much. Apart from the standard open and click metrics with variants, marketers rely on engagement metrics that only scratch the surface of what it takes to propel growth within a program. In fact many industry benchmark reports, still use metrics that have been been around for a long time.

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Email Innovation Summit - straight from the stage


(Industry Veteran David Baker delivered one of the three keynote addresses at this years Email Innovations Summit. David had been away from the conference stage for a few years as a result of losing his ability to speak. Using text-to-speech technology, we were honored to invite David back to the stage. Needless to say, he hit it out of the park.I asked him to discuss his experiences in presenting. Thanks, David!)

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The New Rules of Email Subscriber Acquisition


For as long as marketers have been using email, email subscriber acquisition has been an important element of successful programs. The larger an email list, the greater the revenue opportunity. The more addresses a marketer acquires, the better chance he or she has of bringing on some great new customers.

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Email Marketing and the Real World


“My grill station just went down, my bartender is drunker than his patrons, and my hostess just quit mid-shift. Can I call you back tomorrow?”

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Emails Y’all


Anne Tomlin is the founder of Emails Y’all, an email development company. Specialities include responsive hybrid/fluid layouts, modular development, code reviews, template creation, code optimization, Outlook troubleshooting, and email testing. Emails Y'all is a trusted source for email development done fast and correctly the first time, every time.

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