McDonald: Is It Time To Expand/Evolve the Role of Email Marketing? Three Suggestions.

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Is it time to rethink the role of email marketing?Beyond a few developments such as optimizing for mobile, the role of email marketers has changed surprisingly little in the last 20 years. Oh sure the tools have gotten better and more sophisticated, but what email marketers and teams do really hasn’t evolved...
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Unboxing: Campaign-Genius

Unboxing Campaign-Genius Campaign-Genius is a dynamic email tool based out of Seattle and is one of the entries of a growing category of real-time imaging tools such as Movable Ink and LiveClicker. It’s parent company, Say It Visually, was founded in 2008 and was a pioneer in the field of “Explainer...
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Round Table Discussion: How Will Voice Tech Change Email Marketing?

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The Following Email Marketing Round Table Discussion is based on Jenna Tiffany's article: Verbalising Email – How Will Voice Tech Change Email Marketing? Jenna Tiffany: So let's start with, do we think it will change email marketing? And if yes, how? Maybe you use voice tech already to read your emails - what's...
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Tiffany: Why Does Email Marketing Need a Strategy?

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Across the pond, the GDPR has presented the world of digital marketing with a unique opportunity to take stock, reflect on our methods, and start afresh with a clean sheet. It’s given us a fantastic insight into the mindset of our audiences, and empowered us to build positive, lasting relationships with...
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Dela Quist: Why so many CMO’s underestimate Email Marketing

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“Numbers have an important story to tell. They rely on you to give them a voice.” Stephen FewThis is an article that wrote itself. It started out as a rant about the relentless negativity surrounding the email channel and how everyone under estimates its importance to the digital ecosystem. As I...
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BrightWave

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About BrightWaveBrightWave, an Ansira company, is the leading email marketing agency. The award-winning firm supports leading like Aflac, Chick-fil-A, Credit Karma, Edible Arrangements, Synovus and more with best-in-class email strategy, creative, technology and program management. The agency also elevates eCRM and cross-channel programs through industry-leading innovation, relationship orchestration and pioneering inbox...
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Watson: Is Using noreply Really So Bad?

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Email pundits frequently pour scorn on brands that send email marketing from a noreply@ email address. Passions run high with noreply.One email pundit said on Twitter about use of noreply@; “when I personally find ‘we don't want to hear from you’, I mostly start to ignore the brand”.But what’s the consumer...
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Connext Digital

Connext Digital
Connext Digital is a full-service digital agency that focuses on reaching the right person for the purposes of new customer acquisition and being able to improve our clients current data assets through our best of class digital data solutions. We are experts in email marketing, mobile marketing, mobile inApp marketing, all while being able to help...
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An OI Discussion: The Influencers Break Down a Case Study: Email Performance, Lists and Staffing

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Jeanne Jennings: This week’s discussion is centered around last week’s case study on email performance, lists and staffing. If you haven’t had a chance to read it yet you can find it here: Interactive Case Study: Email Performance, Lists and Staffing.We raised a lot of questions about next steps in the...
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Talavera: What Makes for an Email Marketing Unicorn or Dream Team – and Do They Exist?

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Now that email has been a legitimate marketing channel for two decades there’s an entire generation of professionals who have grown up with it and in it. In fact, they’ve never known marketing without email which has made for an interesting evolution – or is it merely urban legend?  The illusory...
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eDataSource

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 eDataSource is the premier source of email deliverability technology and performance insights. Founded in 2003 as the industry's first email intelligence company, eDataSource pioneered the use of live consumer inboxes to analyze email success metrics. Our behavior-based approach continues to be the gold-standard in accuracy, scale, and richness of data.eDataSource's multi-source...
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Marriott: The 10 Best Emails of 2018

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At Marketing Democracy we’re all about email marketing.  We work with some of the biggest email marketers in the industry helping them navigate the complex and critical ESP vendor selection process.  But when we’re done for the day guiding our clients, we revert to being consumers and email subscribers like everyone...
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Baker: Will 2019 Be the Year of Machines?

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I’ll start out this discussion track with a cartoon from Marketoonist Tom Fishburne and a general assumption that machine learning/AI is something you will look at, explore or invest in at some point in 2019. According to most analysts' reports, this is one of the hottest topics and investment areas for digital...
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Sellup

Sellup
SellupSellUP is full service email marketing agency that focuses on data analysis and strategy to help increase email revenue. SellUP works over 20 Customer Data Platforms and Email Service Providers to conduct proven and time tested techniques which include, but are not limited to, A/B/n testing, segmentation, time optimization, etc. SellUP...
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Alchemy Worx

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Established in 2001, Alchemy Worx is a global email marketing agency. They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimization so their clients can send highly personalized messages to everyone all the time. Clients include Fortune 100 companies.alchemyworx.com
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Tiffany: Verbalising Email – How Will Voice Tech Change Email Marketing?

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If there’s one thing that brands are likely to embrace in 2019, it’s voice technology. Instinctive, intuitive, pervasive, and accessible, voice technology is set to interweave into our lives more than we ever thought possible. Through voice assistants like Alexa and Siri we can engage with cyberspace without ever having to look...
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Jennings: Interactive Case Study: Email Performance, Lists and Staffing

JeanneJenning
When I was in graduate school, we did a lot of case study learning – and I loved it! Now that I’m an adjunct professor (Hoya Saxa!) I use case studies with my students. And when Bill asked me to lead a discussion on Only Influencers, I thought it might be...
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Webbula

Webbula’s Multi-Method Email Hygiene services goes beyond a simple Verification Bounce Check, by identifying harmful active emails such as spam traps, honeypots, malicious moles, fraudulent emails, and other threats that traditional verification just can’t detect. Best of all, Webbula fully respects your data rights as the data owner and our system...
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OI Discussion: What is Holding your Email Marketing Program Back?

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Tim Watson: Hello EveryoneHere goes for the 4th in the series of weekly OI discussions.What is holding your email marketing back? I’m sure most of you know what you’d like to get done.I meet lots of smart people, both at the brands I work with and when speaking at events. I often find that...
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Morgan Stewart: The 7 Keystones of Email Marketing Excellence

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Digital transformation is at the forefront of conversation these days, and often it seems without a lot of clarity about what that means specifically for email marketing. It’s the Fourth Industrial Revolution, they say — an age that will fundamentally change the way we the way we live, work, and relate...
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