Baker: Will 2019 Be the Year of Machines?

david-baker
I’ll start out this discussion track with a cartoon from Marketoonist Tom Fishburne and a general assumption that machine learning/AI is something you will look at, explore or invest in at some point in 2019. According to most analysts' reports, this is one of the hottest topics and investment areas for digital...
Continue reading
  1950 Hits
  1 Comment

Sellup

Sellup
SellupSellUP is full service email marketing agency that focuses on data analysis and strategy to help increase email revenue. SellUP works over 20 Customer Data Platforms and Email Service Providers to conduct proven and time tested techniques which include, but are not limited to, A/B/n testing, segmentation, time optimization, etc. SellUP...
Continue reading
  6895 Hits
  0 Comments

Alchemy Worx

AWLogo
Established in 2001, Alchemy Worx is a global email marketing agency. They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimization so their clients can send highly personalized messages to everyone all the time. Clients include Fortune 100 companies.alchemyworx.com
Continue reading
  4932 Hits
  0 Comments

Tiffany: Verbalising Email – How Will Voice Tech Change Email Marketing?

tiffany_head
If there’s one thing that brands are likely to embrace in 2019, it’s voice technology. Instinctive, intuitive, pervasive, and accessible, voice technology is set to interweave into our lives more than we ever thought possible. Through voice assistants like Alexa and Siri we can engage with cyberspace without ever having to look...
Continue reading
  7777 Hits
  0 Comments

Jennings: Interactive Case Study: Email Performance, Lists and Staffing

JeanneJenning
When I was in graduate school, we did a lot of case study learning – and I loved it! Now that I’m an adjunct professor (Hoya Saxa!) I use case studies with my students. And when Bill asked me to lead a discussion on Only Influencers, I thought it might be...
Continue reading
  2532 Hits
  0 Comments

Webbula

Webbula’s Multi-Method Email Hygiene services goes beyond a simple Verification Bounce Check, by identifying harmful active emails such as spam traps, honeypots, malicious moles, fraudulent emails, and other threats that traditional verification just can’t detect. Best of all, Webbula fully respects your data rights as the data owner and our system...
Continue reading
  6989 Hits
  0 Comments

OI Discussion: What is Holding your Email Marketing Program Back?

tim-watson
Tim Watson: Hello EveryoneHere goes for the 4th in the series of weekly OI discussions.What is holding your email marketing back? I’m sure most of you know what you’d like to get done.I meet lots of smart people, both at the brands I work with and when speaking at events. I often find that...
Continue reading
  2983 Hits
  0 Comments

Morgan Stewart: The 7 Keystones of Email Marketing Excellence

morgan
Digital transformation is at the forefront of conversation these days, and often it seems without a lot of clarity about what that means specifically for email marketing. It’s the Fourth Industrial Revolution, they say — an age that will fundamentally change the way we the way we live, work, and relate...
Continue reading
  2037 Hits
  0 Comments

OI Discussion: Email Attribution

kath_pay
Kath Pay: Welcome to the second of the new format weekly Influencer discussions! Absolutely chuffed to be leading this discussion and I really hope we all get to share our trials and tribulations when it comes to both accurately measuring and attributing success for email. My thoughts are that by sharing what...
Continue reading
  2032 Hits
  0 Comments

Tim Watson: What’s holding email marketing back?

tim-watson
The internet is full of articles with "must do" advice to improve email marketing. As we reach the end of 2018 you can expect a slew of articles with trends for 2019. More "must do" advice.Here are a few ways to improve email marketing, but you won’t find the reason email...
Continue reading
  1819 Hits
  0 Comments

David Daniels: Consumer Holiday Expectations Are In. The Greatest Gift This Season Will Be an Individualized Experience

david_daniels
The results of The Relevancy Group’s annual Consumer Holiday Behaviors and Attitudes survey results are in. You can watch the webinar sponsored by Zeta Global on demand here, and I am happy to share these findings with the Only Influencer community.Consumer Holiday ExpectationsConsumers are more sophisticated and mobile than ever, and...
Continue reading
  1354 Hits
  0 Comments

OI Discussion: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance

Dela Quist: This week’s I’d like to open up a discussion around Batch & Blast something I wrote about last week for the OI bog titled: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance - Here’s WhyMost of you will have heard me point out that “more”...
Continue reading
  1582 Hits
  0 Comments

Kath Pay: The Challenges of Attribution in Email Marketing

kath_pay
Attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does.But it is a topic that deserves much more attention. The...
Continue reading
  3901 Hits
  0 Comments

Unboxing: Kickbox

Screen-Shot-2018-11-12-at-8.29.04-AM
Kickbox is a email verification company based in Dallas, Tx, with offices in New York City and London.  An important differentiator is that Kickbox is GDPR compliant. The technology was developed by a core team of engineers who have been building anti-spam technology for the last 12 years, and have owned...
Continue reading
  1775 Hits
  0 Comments

Derek Harding: Email Marketing: How Hard Can It Be?

derek_harding
Car enthusiasts are likely familiar with Top Gear, a BBC television series that tests whether vehicles live up to their manufacturers' claims via outrageous stunts, races and epic challenges —like building an amphibious car, or converting a sedan into a space shuttle. “How hard can it be?” the hosts ask before...
Continue reading
  2450 Hits
  0 Comments

Dela Quist: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance - Here’s Why

dela_quist
“It is not worth-while to try to keep history from repeating itself, for man's character will always make the preventing of the repetitions impossible” – Mark TwainBack in 2013 Alchemy Worx published a thought piece on the impact of send volume, send frequency on open rates – almost always negative. We...
Continue reading
  4171 Hits
  4 Comments

Kath Pay: To resend or not to resend? The data says yes!

kathpay
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. (To read this or any OI past discussion, consider becoming a member of Only Influencers. If you are a brand, you might even qualify for a free membership.) The benefits are clear,...
Continue reading
  2792 Hits
  1 Comment

Jennings: How Much Email Marketing Do You Really Need?

There’s the textbook ‘right’ way to structure an email marketing program, but you can often meet your initial business goals with much less: fewer email messages, reduced cost and not as much lead time. Here’s a case study in how to build your email marketing program in an agile fashion, prioritizing...
Continue reading
  1947 Hits
  1 Comment

Shriner: How To Buy Email Marketing Technologies

paul_shriner
“Hey Paul...how do you buy email tech?”If I had a dollar for every time I heard it, I’d be retired. Now, this seems like a super simple question, but in reality, it has many layers. I have thought a lot about the right answer in the wake of the GDPR-shift where...
Continue reading
  1380 Hits
  0 Comments

Vendors, you just suck at Demos and Web Meetings!

david-baker
Sometimes the best way to share ideas is through dark humor, I expect this will hit a nerve with different people in different ways. Some might say, “OMG- YES”, some may say “WTH? - what are you talking about”, yet the reality is with all the vendor choices and aggressive sales...
Continue reading
  5035 Hits
  1 Comment